玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)25.431.7226.6413.103.39179.9114.20-6.46504.268.20-19.21403.072.82-35.32475.511.62-28.0376.470.19-9.5226.6719.59-2.082.9171.21-30.67-24.7692.2110.42-53.897.79-52.78107.7922.012.18-15.61
23Q3 (19)25.0027.8151.7912.67119.97441.4515.1821.7352.7210.1528.9749.054.3647.850.872.2541.5154.110.2110.535.019.9910.528.64102.71-0.220.3383.5181.83257.4716.49-69.29-78.4821.54-10.99-9.53
23Q2 (18)19.5615.1911.145.76158.36.6712.47499.5235.547.87442.7644.42.95555.5615.231.59367.6521.370.1918.75-17.3918.0998.1429.03102.9415.07-12.8245.93-57.43-21.5353.70780.2530.7124.201.2110.6
23Q1 (17)16.98-15.4427.962.23-52.3519.892.08-11.49-9.571.45-11.0440.780.45-8.16-2.170.340.09.680.166.67-30.439.13-14.7529.589.46-5.47-9.1107.89-46.0535.4-7.8992.11-142.1123.91-8.326.22
22Q4 (16)20.0821.9238.24.68100.067.742.35-76.36144.791.63-76.0698.780.49-83.0428.950.34-76.7113.330.15-25.0-34.7810.71-31.0892.6394.64-7.55-2.72200.00756.14-32.47-100.00-230.4848.026.089.5315.5
22Q3 (15)16.47-6.427.372.34-56.67-34.089.948.04110.156.8124.95151.292.8912.89147.011.4611.45117.910.20-13.04-13.0415.5410.8470.02102.37-13.33.5823.36-60.09-68.8576.6486.54206.5623.818.825.03
22Q2 (14)17.6032.6333.745.40190.32134.789.20300.0618.755.45429.13526.442.56456.52631.431.31322.58424.00.230.09.5214.0298.87145.96118.0819.9842.958.53-26.55-67.7141.09119.12150.5721.88-2.8-6.81
22Q1 (13)13.27-8.67-34.761.86-33.33-74.342.30139.58-73.831.0325.61-81.10.4621.05-76.880.313.33-72.070.230.021.057.0526.8-47.6698.421.1610.3179.69-73.09-3.0318.75109.758.2122.51-0.31-17.42
21Q4 (12)14.53-5.28-41.62.79-21.41-78.640.96-79.7-91.860.82-69.74-89.530.38-67.52-89.050.30-55.22-84.540.230.0-4.175.56-39.17-64.1197.29-1.569.83296.15294.87167.3-192.31-869.23-1735.6622.58-0.43.44
21Q3 (11)15.3416.57-42.073.5554.35-79.814.73269.53-69.112.71211.49-72.951.17234.29-74.510.67168.0-73.410.239.52-8.09.1460.35-50.5798.8319.6126.8275.00-58.62-34.7325.00130.77267.822.67-3.4530.66
21Q2 (10)13.16-35.3-53.742.30-68.28-87.841.28-85.44-93.870.87-84.04-93.70.35-82.41-94.660.25-77.48-93.210.2110.53-19.235.70-57.68-76.1782.63-7.39-10.98181.25120.5699.84-81.25-568.93-973.4423.48-13.8730.3
21Q1 (9)20.34-18.25-18.157.25-44.49-43.48.79-25.51-33.115.45-30.4-30.931.99-42.65-15.681.11-42.78-21.830.19-20.8311.7613.47-13.04-24.589.220.7227.1582.18-25.83-15.5817.33265.39552.6427.2624.8718.88
20Q4 (8)24.88-6.04-13.0413.06-25.71-24.3811.80-22.93-29.137.83-21.86-25.853.47-24.4-18.741.94-23.02-27.070.24-4.0-4.015.49-16.22-21.4588.5813.6717.67110.79-3.576.8-10.4829.69-179.8621.8325.82-1.09
20Q3 (7)26.48-6.92-3.0717.58-7.0815.0515.31-26.68-26.1810.02-27.44-25.784.59-29.92-18.332.52-31.52-29.210.25-3.85-3.8518.49-22.7-22.8377.93-16.0445.69114.9026.6855.81-14.90-260.16-156.7417.35-3.720.58
20Q2 (6)28.4514.4913.818.9247.735.8220.8858.922.6813.8175.0328.476.55177.5458.213.68159.1536.80.2652.944.023.9234.0818.0192.8232.2839.3590.70-6.8310.929.30250.39-48.9818.02-21.410.11
20Q1 (5)24.85-13.142.0112.81-25.830.013.14-21.084.537.89-25.28-11.742.36-44.73-25.081.42-46.62-33.950.17-32.0-29.1717.84-9.5312.9870.17-6.7950.5897.35-6.17-4.552.65170.92233.8122.933.933.94
19Q4 (4)28.614.720.017.2713.020.016.65-19.720.010.56-21.780.04.27-24.020.02.66-25.280.00.25-3.850.019.72-17.70.075.2840.740.0103.7440.680.0-3.74-114.260.022.0727.940.0
19Q3 (3)27.329.280.015.289.690.020.7421.860.013.5025.580.05.6235.750.03.5632.340.00.264.00.023.9618.20.053.49-19.70.073.74-9.820.026.2644.020.017.25-4.170.0
19Q2 (2)25.002.630.013.938.740.017.0235.40.010.7520.250.04.1431.430.02.6925.120.00.254.170.020.2728.370.066.6142.940.081.77-19.820.018.231018.90.018.005.140.0
19Q1 (1)24.360.00.012.810.00.012.570.00.08.940.00.03.150.00.02.150.00.00.240.00.015.790.00.046.600.00.0101.980.00.0-1.980.00.017.120.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)22.1033.538.90154.294.72-2.9311.5286.117.2788.839.8754.955.8161.390.75-10.7117.1444.7671.21-24.7677.2336.2722.77-47.643.06-8.6822.81-2.15
2022 (9)16.555.353.50-9.564.8622.726.1964.193.8563.146.3761.683.6055.170.84-3.4511.8442.6594.64-2.7256.67-44.6243.4903.354.6523.31-2.39
2021 (8)15.71-40.243.87-75.583.9626.793.77-75.682.36-76.613.94-75.832.32-74.620.87-2.258.30-56.4397.299.83102.340.07-2.6003.215.123.8820.79
2020 (7)26.29-0.3815.856.453.1311.2915.50-7.9610.09-8.1116.30-2.519.14-12.20.89-4.319.05-4.9988.5817.67102.2715.63-2.2703.05-12.8819.775.89
2019 (6)26.3914.2914.8914.362.81149.8716.848.6510.988.7116.728.2910.41-0.760.93-10.5820.0519.5675.2847.3288.445.3311.56-27.583.50-24.4518.679.89
2018 (5)23.09-0.2613.02-6.471.12-0.315.5012.5610.103.0615.442.5910.496.071.042.9716.7711.2851.1016.7283.97-16.8515.9604.63016.993.72
2017 (4)23.15-2.3613.927.571.13-5.513.77-7.779.80-1.5115.05-7.449.89-1.01.012.0215.07-7.8943.78-29.75100.9816.53-1.0600.00016.38-5.97
2016 (3)23.715.6112.9414.311.19-6.6814.9314.419.9519.1616.2614.839.9919.210.990.016.3611.8362.32-6.6586.66-0.0913.340.560.00017.425.83
2015 (2)22.45-1.7111.32-5.031.28-2.5513.055.588.35-1.8814.16-13.248.38-12.890.99-10.8114.635.166.76-13.7886.73-10.0913.27275.140.00016.4617.66
2014 (1)22.84011.9201.31-8.4612.3608.51016.3209.6201.11-5.1313.9211.7277.4315.3696.46-3.933.5400.00013.993.32

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