玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)42.48-7.054.418.16-24.558.119.12-24.1925.8711.32-35.1365.264.60-42.2174.243.47-39.5581.680.31-6.0610.7121.67-21.3719.7233.594.19-10.3894.76-0.86-14.54.808.76144.3624.3919.54.59
23Q3 (19)45.7019.7619.4524.0752.7362.9725.2229.4734.8717.4527.5683.497.9628.8103.585.7435.38119.080.336.4522.2227.5625.6228.9732.24-29.93-19.6495.5818.0421.154.42-76.79-79.0720.41-5.94-12.06
23Q2 (18)38.16-11.1310.9915.76-19.0115.1219.485.4712.9313.68-1.4415.646.1831.7727.164.2427.7133.750.3129.1719.2321.940.3710.7546.01-0.56-28.0280.97-23.261.9219.03444.59-7.4421.70-14.84-3.17
23Q1 (17)42.945.5321.6419.4615.8395.3818.4721.5961.8813.88102.6386.064.6977.6597.063.3273.82106.210.24-14.2914.2921.8620.7750.0346.2723.45-2.59105.52-4.7921.55-5.5249.01-141.8725.489.26-13.3
22Q4 (16)40.696.3513.8816.8013.744.815.19-18.77-5.06.85-27.97-56.862.64-32.48-67.451.91-27.1-63.830.283.7-15.1518.10-15.3-0.9337.48-6.58-29.71110.8340.4810.83-10.83-151.3023.320.476.58
22Q3 (15)38.2611.297.1714.777.89-12.2918.708.4111.849.51-19.61-10.113.91-19.55-29.82.62-17.35-31.050.273.85-25.021.377.8715.7640.12-37.23-27.8278.89-0.69-21.4921.112.684447.7423.213.5710.1
22Q2 (14)34.38-2.61-10.2813.6937.45-19.1917.2551.180.5211.8358.583.774.86104.2-4.713.1796.89-13.150.2623.81-18.7519.8135.963.5563.9234.5760.0479.44-8.49-19.2520.5655.881811.6722.41-23.75-0.66
22Q1 (13)35.30-1.2-8.079.96-37.87-29.0111.41-28.64-25.037.46-53.02-23.252.38-70.65-27.221.61-69.51-29.390.21-36.36-8.714.57-20.25-18.5147.50-10.9216.6586.81-13.19-5.3713.19077.2929.3934.327.89
21Q4 (12)35.730.08-11.6716.03-4.81-12.1215.99-4.37-11.7515.8850.0921.978.1145.636.995.2838.9529.730.33-8.336.4518.27-1.03-9.7853.32-4.0711.55100.00-0.48-0.540.00100.0100.021.883.8-5.77
21Q3 (11)35.70-6.84-15.8816.84-0.59-8.1316.72-2.56-4.4610.58-7.19-14.335.579.22-5.433.804.11-4.280.3612.512.518.46-3.5-6.3955.5839.1624.7100.492.13-3.91-0.49-145.1589.3821.08-6.56-6.73
21Q2 (10)38.32-0.210.7116.9420.7460.7217.1612.7547.4211.4017.2837.525.1055.9666.123.6560.0969.770.3239.1323.0819.136.9932.5739.94-1.92-27.5198.397.259.061.08-85.54-89.0122.56-17.180
21Q1 (9)38.40-5.07-6.8414.03-23.0890.8815.22-16.082.939.72-25.3551.173.27-44.76133.572.28-43.98121.360.23-25.8153.3317.88-11.738.8240.72-14.8113.4991.74-8.764.487.441476.03-39.0127.2417.31-23.95
20Q4 (8)40.45-4.69-0.9118.24-0.496.2918.123.546.6513.025.43-3.415.920.51-15.314.072.52-15.560.31-3.13-11.4320.252.696.7547.807.250.23100.54-3.850.02-0.5488.1848.1123.222.74-0.81
20Q3 (7)42.4411.542.6118.3373.912.017.5050.34-10.312.3548.97-13.275.8991.86-25.733.9784.65-22.760.3223.08-11.1119.7236.66-6.5444.57-19.11-1.18104.5715.9113.71-4.57-146.73-156.8922.600-2.29
20Q2 (6)38.05-7.69-4.9710.5443.4-27.7611.6439.9-25.958.2928.93-29.023.07119.29-47.792.15108.74-44.30.2673.33-21.2114.4312.03-17.2155.1053.57-16.9990.222.75-2.849.78-19.7836.960.00-100.0-100.0
20Q1 (5)41.220.98-1.277.35-57.17-43.338.32-51.03-34.446.43-52.3-30.031.40-79.97-59.771.03-78.63-57.080.15-57.14-42.3112.88-32.1-13.7335.88-24.76-16.7587.80-12.65-13.8412.201270.73740.2435.8253.0124.55
19Q4 (4)40.82-1.310.017.16-4.510.016.99-12.920.013.48-5.340.06.99-11.850.04.82-6.230.00.35-2.780.018.97-10.090.047.695.740.0100.529.30.0-1.04-112.960.023.411.210.0
19Q3 (3)41.363.30.017.9723.170.019.5124.110.014.2421.920.07.9334.860.05.1433.160.00.369.090.021.1021.060.045.10-32.060.091.96-0.960.08.0412.50.023.13-4.850.0
19Q2 (2)40.04-4.10.014.5912.490.015.7223.880.011.6827.090.05.8868.970.03.8660.830.00.3326.920.017.4316.740.066.3854.010.092.86-8.880.07.14475.00.024.31-15.470.0
19Q1 (1)41.750.00.012.970.00.012.690.00.09.190.00.03.480.00.02.400.00.00.260.00.014.930.00.043.100.00.0101.900.00.0-1.900.00.028.760.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)42.3613.6619.4538.532.53-4.0820.7930.5914.1557.0522.3861.9416.5671.431.1710.3823.4125.0533.59-10.3893.586.116.42-45.630.2024.5922.80-6.1
2022 (9)37.271.0814.04-12.92.6433.4815.92-2.639.01-25.5413.82-36.729.66-33.741.06-11.6718.721.5237.48-29.7188.20-10.5311.80728.520.16-0.0824.286.44
2021 (8)36.87-9.1616.128.851.98-19.3716.359.5112.1012.9821.8441.0914.5837.551.2022.4518.444.7153.3211.5598.58-0.621.4275.570.16-20.5322.81-10.44
2020 (7)40.59-0.8814.81-6.862.4548.1614.93-9.5710.71-13.4915.48-34.6310.60-33.580.98-22.8317.61-4.1447.800.2399.193.080.81-77.670.2034.0725.473.45
2019 (6)40.952.7615.904.331.669.916.513.3212.3810.0423.681.5915.965.981.27-3.7918.373.6747.69-9.2796.220.913.63-21.760.15-18.4124.620.2
2018 (5)39.85-3.1115.24-15.11.5115.9215.98-6.7111.25-5.1423.31-15.2115.06-12.491.32-8.3317.72-4.8352.56-14.7395.36-9.024.6400.19024.575.41
2017 (4)41.13-2.3717.95-0.771.30-9.8517.13-6.911.86-9.0527.49-6.9117.21-7.771.441.4118.62-6.8561.641.02104.816.7-4.8100.00023.31-0.64
2016 (3)42.135.2718.0910.171.442.218.4011.1113.0410.0429.5311.1818.6617.81.428.419.999.3561.025.9298.23-1.041.6486.260.00023.462.31
2015 (2)40.020.4516.42-4.091.418.5116.56-5.2111.85-6.426.56-17.7515.84-10.611.31-5.0718.28-3.8957.61-31.4199.261.290.88-55.760.00022.935.14
2014 (1)39.84017.1201.30-4.8517.47012.66032.29017.7201.38-6.1219.023.283.99-1.5798.01-0.351.9920.590.00021.816.86

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