- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 18.76 | -11.51 | -0.85 | 0.96 | -11.11 | 35.21 | 1.86 | -10.58 | -11.85 | 1.03 | 28.75 | 39.19 | 5.12 | 0.45 | 36.36 | 9.91 | 1.05 | -11.1 | 5.49 | 45.5 | 40.38 | 4042 | -2.84 | -2.84 |
| 23Q3 (19) | 21.2 | 11.23 | 51.97 | 1.08 | 12.5 | 58.82 | 2.08 | 25.3 | 31.65 | 0.8 | 5.26 | 70.21 | 5.09 | 1.14 | 4.51 | 9.81 | 12.65 | -13.37 | 3.77 | -5.36 | 12.0 | 4160 | 0.0 | 21.04 |
| 23Q2 (18) | 19.06 | 15.1 | -1.04 | 0.96 | 39.13 | 45.45 | 1.66 | -6.21 | 44.35 | 0.76 | 11.76 | 145.16 | 5.04 | 20.88 | 46.98 | 8.71 | -18.52 | 45.86 | 3.99 | -2.89 | 147.73 | 4160 | 0.0 | 21.04 |
| 23Q1 (17) | 16.56 | -12.47 | -16.62 | 0.69 | -2.82 | 1.47 | 1.77 | -16.11 | 43.9 | 0.68 | -8.11 | 106.06 | 4.17 | 11.03 | 21.69 | 10.69 | -4.16 | 72.58 | 4.11 | 4.99 | 147.12 | 4160 | 0.0 | 21.04 |
| 22Q4 (16) | 18.92 | 35.63 | 42.58 | 0.71 | 4.41 | 14.52 | 2.11 | 33.54 | 83.48 | 0.74 | 57.45 | 184.62 | 3.75 | -23.02 | -19.68 | 11.15 | -1.54 | 28.69 | 3.91 | 16.09 | 99.62 | 4160 | 21.04 | 21.04 |
| 22Q3 (15) | 13.95 | -27.57 | -12.37 | 0.68 | 3.03 | 3.03 | 1.58 | 37.39 | 22.48 | 0.47 | 51.61 | 46.88 | 4.87 | 42.25 | 17.58 | 11.33 | 89.69 | 39.78 | 3.37 | 109.32 | 67.62 | 3437 | 0.0 | -15.55 |
| 22Q2 (14) | 19.26 | -3.02 | -14.63 | 0.66 | -2.94 | -10.81 | 1.15 | -6.5 | 0.0 | 0.31 | -6.06 | 3.33 | 3.43 | 0.08 | 4.47 | 5.97 | -3.59 | 17.13 | 1.61 | -3.13 | 21.04 | 3437 | 0.0 | -15.55 |
| 22Q1 (13) | 19.86 | 49.66 | -21.96 | 0.68 | 9.68 | -9.33 | 1.23 | 6.96 | -3.91 | 0.33 | 26.92 | 22.22 | 3.42 | -26.72 | 16.19 | 6.19 | -28.53 | 23.14 | 1.66 | -15.19 | 56.62 | 3437 | 0.0 | -15.55 |
| 21Q4 (12) | 13.27 | -16.65 | -31.24 | 0.62 | -6.06 | -10.14 | 1.15 | -10.85 | -9.45 | 0.26 | -18.75 | -7.14 | 4.67 | 12.7 | 30.69 | 8.67 | 6.95 | 31.7 | 1.96 | -2.52 | 35.05 | 3437 | -15.55 | -15.55 |
| 21Q3 (11) | 15.92 | -29.43 | -29.31 | 0.66 | -10.81 | -1.49 | 1.29 | 12.17 | 6.61 | 0.32 | 6.67 | 10.34 | 4.15 | 26.39 | 39.35 | 8.10 | 58.96 | 50.81 | 2.01 | 51.16 | 56.09 | 4070 | 0.0 | 52.32 |
| 21Q2 (10) | 22.56 | -11.36 | 39.69 | 0.74 | -1.33 | 80.49 | 1.15 | -10.16 | 19.79 | 0.3 | 11.11 | 15.38 | 3.28 | 11.31 | 29.21 | 5.10 | 1.35 | -14.24 | 1.33 | 25.34 | -17.4 | 4070 | 0.0 | 52.32 |
| 21Q1 (9) | 25.45 | 31.87 | 117.71 | 0.75 | 8.7 | 120.59 | 1.28 | 0.79 | 18.52 | 0.27 | -3.57 | 3.85 | 2.95 | -17.57 | 1.32 | 5.03 | -23.57 | -45.56 | 1.06 | -26.87 | -52.3 | 4070 | 0.0 | 52.32 |
| 20Q4 (8) | 19.3 | -14.3 | 52.45 | 0.69 | 2.99 | 64.29 | 1.27 | 4.96 | 39.56 | 0.28 | -3.45 | -3.45 | 3.58 | 20.17 | 7.76 | 6.58 | 22.47 | -8.45 | 1.45 | 12.66 | -36.67 | 4070 | 52.32 | 42.71 |
| 20Q3 (7) | 22.52 | 39.44 | 12.26 | 0.67 | 63.41 | 63.41 | 1.21 | 26.04 | 22.22 | 0.29 | 11.54 | 11.54 | 2.98 | 17.19 | 45.56 | 5.37 | -9.61 | 8.87 | 1.29 | -20.01 | -0.65 | 2672 | 0.0 | -6.31 |
| 20Q2 (6) | 16.15 | 38.15 | 1.7 | 0.41 | 20.59 | 13.89 | 0.96 | -11.11 | 4.35 | 0.26 | 0.0 | 4.0 | 2.54 | -12.71 | 11.98 | 5.94 | -35.66 | 2.6 | 1.61 | -27.62 | 2.26 | 2672 | 0.0 | -6.31 |
| 20Q1 (5) | 11.69 | -7.66 | 8.64 | 0.34 | -19.05 | 6.25 | 1.08 | 18.68 | 6.93 | 0.26 | -10.34 | 4.0 | 2.91 | -12.33 | -2.2 | 9.24 | 28.53 | -1.58 | 2.22 | -2.91 | -4.27 | 2672 | -6.31 | -6.31 |
| 19Q4 (4) | 12.66 | -36.89 | 0.0 | 0.42 | 2.44 | 0.0 | 0.91 | -8.08 | 0.0 | 0.29 | 11.54 | 0.0 | 3.32 | 62.32 | 0.0 | 7.19 | 45.65 | 0.0 | 2.29 | 76.73 | 0.0 | 2852 | 0.0 | 0.0 |
| 19Q3 (3) | 20.06 | 26.32 | 0.0 | 0.41 | 13.89 | 0.0 | 0.99 | 7.61 | 0.0 | 0.26 | 4.0 | 0.0 | 2.04 | -9.84 | 0.0 | 4.94 | -14.81 | 0.0 | 1.30 | -17.67 | 0.0 | 2852 | 0.0 | 0.0 |
| 19Q2 (2) | 15.88 | 47.58 | 0.0 | 0.36 | 12.5 | 0.0 | 0.92 | -8.91 | 0.0 | 0.25 | 0.0 | 0.0 | 2.27 | -23.77 | 0.0 | 5.79 | -38.28 | 0.0 | 1.57 | -32.24 | 0.0 | 2852 | 0.0 | 0.0 |
| 19Q1 (1) | 10.76 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 2.97 | 0.0 | 0.0 | 9.39 | 0.0 | 0.0 | 2.32 | 0.0 | 0.0 | 2852 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 75.58 | 5.0 | 3.68 | 34.8 | 7.37 | 21.42 | 3.27 | 76.76 | 4.87 | 28.38 | 9.75 | 15.63 | 4.33 | 68.34 | 4042 | -2.84 |
| 2022 (9) | 71.98 | -6.76 | 2.73 | -1.44 | 6.07 | 24.39 | 1.85 | 62.28 | 3.79 | 5.7 | 8.43 | 33.41 | 2.57 | 74.05 | 4160 | 21.04 |
| 2021 (8) | 77.2 | 10.82 | 2.77 | 31.28 | 4.88 | 8.2 | 1.14 | 5.56 | 3.59 | 18.46 | 6.32 | -2.36 | 1.48 | -4.75 | 3437 | -15.55 |
| 2020 (7) | 69.66 | 17.35 | 2.11 | 39.74 | 4.51 | 17.75 | 1.08 | 2.86 | 3.03 | 19.07 | 6.47 | 0.34 | 1.55 | -12.35 | 4070 | 52.32 |
| 2019 (6) | 59.36 | -11.0 | 1.51 | -1.95 | 3.83 | 2.13 | 1.05 | -7.89 | 2.54 | 10.18 | 6.45 | 14.76 | 1.77 | 3.49 | 2672 | -6.54 |
| 2018 (5) | 66.7 | 11.28 | 1.54 | 10.0 | 3.75 | 1.08 | 1.14 | -2.56 | 2.31 | -1.15 | 5.62 | -9.17 | 1.71 | -12.44 | 2859 | 6.76 |
| 2017 (4) | 59.94 | -0.75 | 1.4 | -2.1 | 3.71 | 6.0 | 1.17 | -4.1 | 2.34 | -1.36 | 6.19 | 6.8 | 1.95 | -3.38 | 2678 | -1.69 |
| 2016 (3) | 60.39 | 0.37 | 1.43 | -2.72 | 3.5 | 1.16 | 1.22 | 3.39 | 2.37 | -3.08 | 5.80 | 0.79 | 2.02 | 3.01 | 2724 | 6.78 |
| 2015 (2) | 60.17 | -3.67 | 1.47 | 13.08 | 3.46 | 4.53 | 1.18 | 9.26 | 2.44 | 17.38 | 5.75 | 8.51 | 1.96 | 13.42 | 2551 | -16.8 |
| 2014 (1) | 62.46 | 12.44 | 1.3 | 0.78 | 3.31 | 10.33 | 1.08 | 8.0 | 2.08 | 0 | 5.30 | 0 | 1.73 | 0 | 3066 | 24.48 |
