玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)48.02-3.26-2.54.55-2.78-3.193.6217.1521.481.0811.34-8.479.480.5-0.717.5421.124.592.2515.1-6.1327960.00.0
23Q3 (19)49.643.46.324.682.412.183.092.32-5.50.97-5.8310.239.43-0.96-3.896.22-1.04-11.121.95-8.923.6827960.01.49
23Q2 (18)48.011.93-4.14.577.281.563.0224.285.231.0317.0514.449.525.245.896.2921.929.722.1514.8319.3327960.01.49
23Q1 (17)47.1-4.372.244.26-9.363.652.43-18.467.520.88-25.4210.09.04-5.221.385.16-14.735.171.87-22.027.5927960.01.49
22Q4 (16)49.255.4814.354.72.6211.92.98-8.8750.511.1834.0942.179.54-2.71-2.146.05-13.6131.622.4027.1224.3327961.491.49
22Q3 (15)46.69-6.7313.244.581.7825.483.2713.9481.670.88-2.224.769.819.1210.817.0022.1660.421.884.84-7.4927550.00.69
22Q2 (14)50.068.6619.854.59.4930.432.8726.9951.850.912.5-3.238.990.768.835.7316.8726.71.803.53-19.2527550.00.69
22Q1 (13)46.076.9716.074.11-2.1418.12.2614.1422.160.8-3.61-4.768.92-8.521.754.916.715.241.74-9.89-17.9527550.00.69
21Q4 (12)43.074.4613.614.215.0723.891.9810.0-16.810.83-1.19-15.319.7510.159.054.605.3-26.771.93-5.41-25.4527550.690.69
21Q3 (11)41.23-1.297.823.655.86.731.8-4.76-4.260.84-9.68-16.838.857.18-1.014.37-3.51-11.22.04-8.49-22.8627360.0-6.56
21Q2 (10)41.775.2440.593.45-0.8613.491.892.16-2.580.9310.71-14.688.26-5.8-19.284.52-2.93-30.712.235.2-39.3127360.0-6.56
21Q1 (9)39.694.72.823.482.65-7.691.85-22.27-9.310.84-14.29-28.818.77-1.95-10.234.66-25.75-11.82.12-18.13-30.7727360.0-6.46
20Q4 (8)37.91-0.86-9.223.39-0.88-33.272.3826.646.910.98-2.97-24.038.94-0.01-26.496.2827.761.832.59-2.13-16.322736-6.56-6.46
20Q3 (7)38.2428.71-13.543.4212.5-17.791.88-3.09-27.691.01-7.34-20.478.94-12.59-4.914.92-24.71-16.372.64-28.01-8.0229280.00.1
20Q2 (6)29.71-23.03-35.333.04-19.36-24.381.94-4.9-18.141.09-7.63-3.5410.234.7716.936.5323.5526.573.6720.0149.1529280.10.1
20Q1 (5)38.6-7.57-11.23.77-25.79-1.052.0425.93-19.051.18-8.53-0.849.77-19.7111.435.2836.23-8.833.06-1.0411.6729250.00.0
19Q4 (4)41.76-5.580.05.0822.120.01.62-37.690.01.291.570.012.1629.340.03.88-34.010.03.097.580.029250.00.0
19Q3 (3)44.23-3.720.04.163.480.02.69.70.01.2712.390.09.417.480.05.8813.950.02.8716.730.029250.00.0
19Q2 (2)45.945.680.04.025.510.02.37-5.950.01.13-5.040.08.75-0.160.05.16-11.010.02.46-10.150.029250.00.0
19Q1 (1)43.470.00.03.810.00.02.520.00.01.190.00.08.760.00.05.800.00.02.740.00.029250.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)192.780.3718.071.0112.166.953.965.329.370.636.316.552.054.9327960.0
2022 (9)192.0715.8717.8921.0411.3751.23.769.39.314.475.9230.491.96-5.6627961.49
2021 (8)165.7714.7514.788.527.52-8.743.44-19.068.92-5.434.54-20.472.08-29.4627550.69
2020 (7)144.46-17.6413.62-20.218.24-9.554.25-12.919.43-3.125.709.822.945.742736-6.56
2019 (6)175.45.5217.073.339.11-4.614.888.699.73-2.085.19-9.62.783.029280.1
2018 (5)166.223.4716.524.429.550.634.491.589.940.925.75-2.752.70-1.8329250.69
2017 (4)160.640.6615.824.229.494.44.421.849.853.535.913.722.751.1829052.94
2016 (3)159.596.0815.1824.739.095.334.3411.579.5117.595.70-0.72.725.1828225.65
2015 (2)150.457.7812.177.228.636.543.891.048.09-0.525.74-1.152.59-6.252671-45.9
2014 (1)139.59-15.3811.3540.478.1-27.613.85-27.98.1305.8002.760493711.95

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