玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)19.086.7117.4912.4953.44129.1710.679.89113.48.769.0991.276.5870.03125.342.7676.92120.80.3066.6720.011.543.9692.65137.25-14.94-12.71116.9439.467.34-16.94-204.95-89.479.49-14.04-5.48
23Q3 (19)17.889.567.788.14-2.6358.379.714.4121.838.039.710.03.87-6.5211.211.56-7.141.960.18-14.29-10.011.105.1121.05161.35-3.6412.3183.85-6.8829.4316.1562.23-55.0411.0429.731.28
23Q2 (18)16.32-4.456.048.36-5.8611.479.30-0.535.27.32-7.22-5.184.1412.51.471.6811.26-9.190.2116.67-8.710.56-1.46.88167.444.0726.1590.05-5.045.879.9592.42-33.398.51-15.24-27.94
23Q1 (17)17.085.17-12.418.8862.947.519.3587.0-8.427.8972.27-9.933.6826.033.371.5120.8-7.930.18-28.00.010.7178.8-6.46160.892.3230.7694.83-12.9617.965.17157.84-72.7110.040.0-14.77
22Q4 (16)16.24-2.1113.095.456.0338.685.00-37.260.814.58-37.261.552.92-16.0936.451.25-18.323.760.2525.019.055.99-34.68-0.5157.249.4523.79108.9468.1537.44-8.94-124.9-143.1410.04-7.89-16.96
22Q3 (15)16.597.8-9.895.14-31.47-37.247.97-9.84-11.847.30-5.44-3.443.48-14.7112.991.53-17.31.320.20-13.045.269.17-7.19-9.66143.678.2419.6964.79-23.83-28.4535.92140.36280.1110.90-7.71-15.63
22Q2 (14)15.39-21.08-16.97.50-9.216.648.84-13.4219.147.72-11.8720.064.0814.6160.631.8512.836.030.2327.789.529.88-13.7114.75132.737.8834.8185.065.8-1.4114.94-21.178.8711.810.25-8.94
22Q1 (13)19.5035.797.738.26110.18-4.410.21105.858.628.7694.2410.053.5666.3621.51.6462.381.230.18-14.29-10.011.4590.27.71123.04-3.1345.0880.391.42-12.0918.95-8.57146.4111.78-2.56-11.5
21Q4 (12)14.36-22.0-12.63.93-52.01-21.44.96-45.13-14.634.51-40.3421.892.14-30.5232.921.01-33.1113.480.2110.53-8.76.02-40.69-13.75127.025.8151.3879.27-12.46-8.6220.73119.4143.3912.09-6.42-12.96
21Q3 (11)18.41-0.5912.888.1927.3724.669.0421.8323.337.5617.575.153.0821.2614.071.5111.037.090.19-9.520.010.1517.8918.02120.0421.9226.4690.554.960.879.45-31.16-7.6112.92-0.39-1.07
21Q2 (10)18.522.32-6.986.43-25.58-25.327.42-21.06-17.06.43-19.22-11.82.54-13.31-13.311.36-16.05-12.820.215.00.08.61-19.0-14.598.4616.09-0.4986.27-5.66-9.7713.7378.43291.1812.97-2.550
21Q1 (9)18.1010.16-0.498.6472.817.719.4061.798.87.96115.149.192.9381.994.271.6282.025.190.20-13.04-4.7610.6352.298.2584.811.070.5191.455.427.897.69-46.79-49.5213.31-4.18-6.6
20Q4 (8)16.430.7411.095.00-23.925.05.81-20.7421.83.70-48.54-33.331.61-40.37-35.340.89-36.88-33.080.2321.050.06.98-18.8418.7183.91-11.6-3.5686.75-3.374.4214.4641.37-6.0213.896.360
20Q3 (7)16.31-18.08-26.666.57-23.69-12.637.33-18.01-17.087.19-1.37-2.972.70-7.856.721.41-9.627.630.19-9.5211.768.60-14.6-16.3494.92-4.06-3.0589.77-6.116.5310.23191.48-29.9813.060-19.53
20Q2 (6)19.919.4621.338.6117.344.468.943.4726.097.290.024.192.934.278.521.561.39.860.210.0-12.510.072.5522.5198.9417.26-1.0195.6112.814.743.51-76.97-77.540.00-100.0-100.0
20Q1 (5)18.1922.993.597.3483.521.528.6481.1321.527.2931.3518.152.8112.8520.61.5415.7924.190.21-8.710.539.8267.0115.5384.38-3.02-6.9184.762.03-0.0615.24-0.950.3214.2506.03
19Q4 (4)14.79-33.50.04.00-46.810.04.77-46.040.05.55-25.10.02.49-1.580.01.331.530.00.2335.290.05.88-42.80.087.01-11.130.083.08-1.420.015.385.330.00.00-100.00.0
19Q3 (3)22.2435.530.07.5226.170.08.8424.680.07.4126.240.02.53-6.30.01.31-7.750.00.17-29.170.010.2825.060.097.91-2.040.084.271.120.014.61-6.520.016.2341.870.0
19Q2 (2)16.41-6.550.05.96-1.320.07.09-0.280.05.87-4.860.02.7015.880.01.4214.520.00.2426.320.08.22-3.290.099.9510.270.083.33-1.740.015.622.860.011.44-14.880.0
19Q1 (1)17.560.00.06.040.00.07.110.00.06.170.00.02.330.00.01.240.00.00.190.00.08.500.00.090.640.00.084.810.00.015.190.00.013.440.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)17.786.219.8853.180.54-18.719.8828.658.0918.6217.7326.917.6126.620.895.9511.0525.85137.25-12.71100.0019.110.0000.06-42.899.69-12.15
2022 (9)16.74-2.566.45-2.570.66-16.477.681.866.825.2513.9731.546.0113.40.846.338.781.15157.2423.7983.95-4.4416.0532.080.11-40.4211.03-13.63
2021 (8)17.18-2.836.62-2.930.79-10.07.54-0.926.483.5110.626.635.30-3.990.79-8.148.68-1.36127.0251.3887.85-2.0812.1515.270.18-63.8612.77-6.45
2020 (7)17.681.436.8218.610.88-1.397.6111.756.261.469.960.35.523.760.862.388.809.5983.91-3.5689.726.2410.54-32.210.51144.7813.652.17
2019 (6)17.4311.85.7544.840.893.126.8119.066.1725.419.9332.935.3231.680.846.338.0314.8887.01-10.4784.4521.2115.55-49.410.21-26.2313.36-2.34
2018 (5)15.596.23.9730.160.87-0.785.7266.284.9259.227.4774.534.0464.90.798.226.9946.2397.1810.3969.67-21.9230.74166.390.28-31.1713.68-4.0
2017 (4)14.6819.163.05108.90.876.453.4419.863.0923.64.2819.222.4517.220.73-5.194.7816.5988.03-2.2289.2375.3311.54-76.50.41014.257.63
2016 (3)12.32-5.011.46-34.530.82-9.292.87-24.072.50-24.923.59-16.92.09-18.680.775.484.10-18.3390.039.7450.89-13.6849.1119.640.00013.24-7.02
2015 (2)12.97-4.632.2323.890.902.453.7811.183.332.154.324.352.570.780.73-1.355.028.1982.0412.6158.9612.1141.04-13.430.00014.240.64
2014 (1)13.6001.8000.881.593.4003.2604.1402.5500.74-2.634.6447.372.851.0452.59-48.247.4100.00014.154.12

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