- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.28 | -12.33 | 16.36 | 0.16 | 0.0 | 45.45 | 0.06 | -14.29 | -14.29 | 0 | 0 | 0 | 12.50 | 14.06 | 25.0 | 4.69 | -2.23 | -26.34 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 1.46 | -2.01 | -35.4 | 0.16 | 6.67 | -15.79 | 0.07 | 0.0 | -12.5 | 0 | 0 | 0 | 10.96 | 8.86 | 30.35 | 4.79 | 2.05 | 35.45 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 1.49 | -35.78 | -28.71 | 0.15 | -25.0 | -21.05 | 0.07 | -22.22 | 0.0 | 0 | 0 | 0 | 10.07 | 16.78 | 10.74 | 4.70 | 21.1 | 40.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 2.32 | 110.91 | -22.67 | 0.2 | 81.82 | -23.08 | 0.09 | 28.57 | 0.0 | 0 | 0 | 0 | 8.62 | -13.79 | -0.53 | 3.88 | -39.04 | 29.31 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 1.1 | -51.33 | -48.84 | 0.11 | -42.11 | -31.25 | 0.07 | -12.5 | -12.5 | 0 | 0 | 0 | 10.00 | 18.95 | 34.38 | 6.36 | 79.77 | 71.02 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 2.26 | 8.13 | -7.38 | 0.19 | 0.0 | -13.64 | 0.08 | 14.29 | -11.11 | 0 | 0 | 0 | 8.41 | -7.52 | -6.76 | 3.54 | 5.69 | -4.03 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 2.09 | -30.33 | -11.06 | 0.19 | -26.92 | -13.64 | 0.07 | -22.22 | -22.22 | 0 | 0 | 0 | 9.09 | 4.9 | -2.89 | 3.35 | 11.64 | -12.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 3.0 | 39.53 | 48.51 | 0.26 | 62.5 | 36.84 | 0.09 | 12.5 | 12.5 | 0 | 0 | 0 | 8.67 | 16.46 | -7.86 | 3.00 | -19.38 | -24.25 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 2.15 | -11.89 | 20.79 | 0.16 | -27.27 | 14.29 | 0.08 | -11.11 | 0.0 | 0 | 0 | 0 | 7.44 | -17.46 | -5.38 | 3.72 | 0.88 | -17.21 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 21Q3 (11) | 2.44 | 3.83 | 54.43 | 0.22 | 0.0 | 37.5 | 0.09 | 0.0 | 0.0 | 0 | 0 | 0 | 9.02 | -3.69 | -10.96 | 3.69 | -3.69 | -35.25 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 21Q2 (10) | 2.35 | 16.34 | 167.05 | 0.22 | 15.79 | 100.0 | 0.09 | 12.5 | 50.0 | 0 | 0 | 0 | 9.36 | -0.47 | -25.11 | 3.83 | -3.3 | -43.83 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 21Q1 (9) | 2.02 | 13.48 | -1.94 | 0.19 | 35.71 | -5.0 | 0.08 | 0.0 | -20.0 | 0 | 0 | 0 | 9.41 | 19.59 | -3.12 | 3.96 | -11.88 | -18.42 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
| 20Q4 (8) | 1.78 | 12.66 | -8.72 | 0.14 | -12.5 | -33.33 | 0.08 | -11.11 | -33.33 | 0 | 0 | 0 | 7.87 | -22.33 | -26.97 | 4.49 | -21.1 | -26.97 | 0.00 | 0 | 0 | 266 | 0.0 | 0.0 |
| 20Q3 (7) | 1.58 | 79.55 | -23.3 | 0.16 | 45.45 | -27.27 | 0.09 | 50.0 | -18.18 | 0 | 0 | 0 | 10.13 | -18.99 | -5.18 | 5.70 | -16.46 | 6.67 | 0.00 | 0 | 0 | 266 | 0.0 | 0.0 |
| 20Q2 (6) | 0.88 | -57.28 | -57.69 | 0.11 | -45.0 | -45.0 | 0.06 | -40.0 | -45.45 | 0 | 0 | 0 | 12.50 | 28.75 | 30.0 | 6.82 | 40.45 | 28.93 | 0.00 | 0 | 0 | 266 | 0.0 | 0.0 |
| 20Q1 (5) | 2.06 | 5.64 | -1.44 | 0.2 | -4.76 | -13.04 | 0.1 | -16.67 | 0.0 | 0 | 0 | 0 | 9.71 | -9.85 | -11.78 | 4.85 | -21.12 | 1.46 | 0.00 | 0 | 0 | 266 | 0.0 | 0.0 |
| 19Q4 (4) | 1.95 | -5.34 | 0.0 | 0.21 | -4.55 | 0.0 | 0.12 | 9.09 | 0.0 | 0 | 0 | 0.0 | 10.77 | 0.84 | 0.0 | 6.15 | 15.24 | 0.0 | 0.00 | 0 | 0.0 | 266 | 0.0 | 0.0 |
| 19Q3 (3) | 2.06 | -0.96 | 0.0 | 0.22 | 10.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0 | 0 | 0.0 | 10.68 | 11.07 | 0.0 | 5.34 | 0.97 | 0.0 | 0.00 | 0 | 0.0 | 266 | 0.0 | 0.0 |
| 19Q2 (2) | 2.08 | -0.48 | 0.0 | 0.2 | -13.04 | 0.0 | 0.11 | 10.0 | 0.0 | 0 | 0 | 0.0 | 9.62 | -12.63 | 0.0 | 5.29 | 10.53 | 0.0 | 0.00 | 0 | 0.0 | 266 | 0.0 | 0.0 |
| 19Q1 (1) | 2.09 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 11.00 | 0.0 | 0.0 | 4.78 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 266 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.55 | -22.49 | 0.67 | -10.67 | 0.29 | -6.45 | 0 | 0 | 10.23 | 15.25 | 4.43 | 20.68 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 8.45 | -5.59 | 0.75 | -5.06 | 0.31 | -8.82 | 0 | 0 | 8.88 | 0.55 | 3.67 | -3.43 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 8.95 | 41.84 | 0.79 | 27.42 | 0.34 | 3.03 | 0 | 0 | 8.83 | -10.17 | 3.80 | -27.36 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 6.31 | -22.86 | 0.62 | -27.06 | 0.33 | -23.26 | 0 | 0 | 9.83 | -5.44 | 5.23 | -0.51 | 0.00 | 0 | 266 | 0.0 |
| 2019 (6) | 8.18 | 8.49 | 0.85 | 10.39 | 0.43 | 7.5 | 0 | 0 | 10.39 | 1.75 | 5.26 | -0.91 | 0.00 | 0 | 266 | 0.0 |
| 2018 (5) | 7.54 | 7.56 | 0.77 | 5.48 | 0.4 | 0.0 | 0 | 0 | 10.21 | -1.93 | 5.31 | -7.03 | 0.00 | 0 | 266 | 0.0 |
| 2017 (4) | 7.01 | 2.19 | 0.73 | 4.29 | 0.4 | 8.11 | 0 | 0 | 10.41 | 2.05 | 5.71 | 5.79 | 0.00 | 0 | 266 | 0.0 |
| 2016 (3) | 6.86 | -9.97 | 0.7 | 4.48 | 0.37 | 19.35 | 0 | 0 | 10.20 | 16.05 | 5.39 | 32.58 | 0.00 | 0 | 266 | 0.0 |
| 2015 (2) | 7.62 | 2.42 | 0.67 | 13.56 | 0.31 | 3.33 | 0 | 0 | 8.79 | 10.88 | 4.07 | 0.89 | 0.00 | 0 | 266 | 0.76 |
| 2014 (1) | 7.44 | 11.21 | 0.59 | 20.41 | 0.3 | 25.0 | 0 | 0 | 7.93 | 0 | 4.03 | 0 | 0.00 | 0 | 264 | 8.64 |
