- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 25.83 | 1.81 | -13.35 | 1.26 | -17.11 | -28.0 | 3.59 | 85.05 | 194.26 | 0.43 | -24.56 | -10.42 | 4.88 | -18.58 | -16.91 | 13.90 | 81.76 | 239.6 | 1.66 | -25.9 | 3.39 | 2650 | 0.0 | 0.0 |
| 23Q3 (19) | 25.37 | 21.5 | -17.52 | 1.52 | -0.65 | 10.95 | 1.94 | 100.0 | -19.17 | 0.57 | 11.76 | 9.62 | 5.99 | -18.24 | 34.52 | 7.65 | 64.6 | -1.99 | 2.25 | -8.02 | 32.9 | 2650 | 0.0 | 4.33 |
| 23Q2 (18) | 20.88 | -20.34 | -34.85 | 1.53 | 28.57 | -24.63 | 0.97 | -48.95 | -44.57 | 0.51 | 2.0 | -5.56 | 7.33 | 61.39 | 15.69 | 4.65 | -35.92 | -14.92 | 2.44 | 28.04 | 44.97 | 2650 | 0.0 | 4.33 |
| 23Q1 (17) | 26.21 | -12.08 | -13.07 | 1.19 | -32.0 | -37.04 | 1.9 | 55.74 | 13.77 | 0.5 | 4.17 | -7.41 | 4.54 | -22.66 | -27.57 | 7.25 | 77.13 | 30.88 | 1.91 | 18.47 | 6.51 | 2650 | 0.0 | 4.33 |
| 22Q4 (16) | 29.81 | -3.09 | -0.33 | 1.75 | 27.74 | 0.0 | 1.22 | -49.17 | -6.15 | 0.48 | -7.69 | -17.24 | 5.87 | 31.81 | 0.34 | 4.09 | -47.55 | -5.84 | 1.61 | -4.75 | -16.96 | 2650 | 4.33 | 4.33 |
| 22Q3 (15) | 30.76 | -4.02 | 27.53 | 1.37 | -32.51 | -10.46 | 2.4 | 37.14 | 116.22 | 0.52 | -3.7 | -7.14 | 4.45 | -29.68 | -29.79 | 7.80 | 42.89 | 69.54 | 1.69 | 0.33 | -27.19 | 2540 | 0.0 | -0.82 |
| 22Q2 (14) | 32.05 | 6.3 | 20.9 | 2.03 | 7.41 | 72.03 | 1.75 | 4.79 | 65.09 | 0.54 | 0.0 | -12.9 | 6.33 | 1.04 | 42.3 | 5.46 | -1.42 | 36.56 | 1.68 | -5.93 | -27.96 | 2540 | 0.0 | -0.82 |
| 22Q1 (13) | 30.15 | 0.8 | 24.48 | 1.89 | 8.0 | 94.85 | 1.67 | 28.46 | 21.01 | 0.54 | -6.9 | 0.0 | 6.27 | 7.14 | 56.52 | 5.54 | 27.44 | -2.79 | 1.79 | -7.64 | -19.67 | 2540 | 0.0 | -0.82 |
| 21Q4 (12) | 29.91 | 24.0 | 16.65 | 1.75 | 14.38 | 66.67 | 1.3 | 17.12 | -9.72 | 0.58 | 3.57 | -6.45 | 5.85 | -7.76 | 42.87 | 4.35 | -5.55 | -22.61 | 1.94 | -16.48 | -19.81 | 2540 | -0.82 | -0.82 |
| 21Q3 (11) | 24.12 | -9.02 | 22.37 | 1.53 | 29.66 | 50.0 | 1.11 | 4.72 | 81.97 | 0.56 | -9.68 | 21.74 | 6.34 | 42.51 | 22.57 | 4.60 | 15.09 | 48.7 | 2.32 | -0.73 | -0.52 | 2561 | 0.0 | -17.81 |
| 21Q2 (10) | 26.51 | 9.45 | 77.8 | 1.18 | 21.65 | -5.6 | 1.06 | -23.19 | -18.46 | 0.62 | 14.81 | 26.53 | 4.45 | 11.14 | -46.91 | 4.00 | -29.82 | -54.14 | 2.34 | 4.9 | -28.84 | 2561 | 0.0 | -17.81 |
| 21Q1 (9) | 24.22 | -5.54 | -5.72 | 0.97 | -7.62 | -30.71 | 1.38 | -4.17 | -10.97 | 0.54 | -12.9 | 5.88 | 4.00 | -2.2 | -26.51 | 5.70 | 1.45 | -5.56 | 2.23 | -7.8 | 12.31 | 2561 | 0.0 | -12.68 |
| 20Q4 (8) | 25.64 | 30.09 | -21.01 | 1.05 | 2.94 | -31.37 | 1.44 | 136.07 | 44.0 | 0.62 | 34.78 | -7.46 | 4.10 | -20.87 | -13.12 | 5.62 | 81.47 | 82.3 | 2.42 | 3.61 | 17.15 | 2561 | -17.81 | -12.68 |
| 20Q3 (7) | 19.71 | 32.19 | -30.72 | 1.02 | -18.4 | -30.14 | 0.61 | -53.08 | -55.15 | 0.46 | -6.12 | -17.86 | 5.18 | -38.27 | 0.84 | 3.09 | -64.5 | -35.26 | 2.33 | -28.98 | 18.57 | 3116 | 0.0 | 6.24 |
| 20Q2 (6) | 14.91 | -41.96 | -40.24 | 1.25 | -10.71 | -10.07 | 1.3 | -16.13 | 11.11 | 0.49 | -3.92 | -12.5 | 8.38 | 53.84 | 50.48 | 8.72 | 44.51 | 85.93 | 3.29 | 65.54 | 46.42 | 3116 | 6.24 | 6.24 |
| 20Q1 (5) | 25.69 | -20.86 | 10.07 | 1.4 | -8.5 | 0.72 | 1.55 | 55.0 | 26.02 | 0.51 | -23.88 | -5.56 | 5.45 | 15.62 | -8.49 | 6.03 | 95.85 | 14.49 | 1.99 | -3.82 | -14.19 | 2933 | 0.0 | 0.0 |
| 19Q4 (4) | 32.46 | 14.09 | 0.0 | 1.53 | 4.79 | 0.0 | 1.0 | -26.47 | 0.0 | 0.67 | 19.64 | 0.0 | 4.71 | -8.15 | 0.0 | 3.08 | -35.55 | 0.0 | 2.06 | 4.86 | 0.0 | 2933 | 0.0 | 0.0 |
| 19Q3 (3) | 28.45 | 14.03 | 0.0 | 1.46 | 5.04 | 0.0 | 1.36 | 16.24 | 0.0 | 0.56 | 0.0 | 0.0 | 5.13 | -7.89 | 0.0 | 4.78 | 1.94 | 0.0 | 1.97 | -12.3 | 0.0 | 2933 | 0.0 | 0.0 |
| 19Q2 (2) | 24.95 | 6.9 | 0.0 | 1.39 | 0.0 | 0.0 | 1.17 | -4.88 | 0.0 | 0.56 | 3.7 | 0.0 | 5.57 | -6.45 | 0.0 | 4.69 | -11.02 | 0.0 | 2.24 | -2.99 | 0.0 | 2933 | 0.0 | 0.0 |
| 19Q1 (1) | 23.34 | 0.0 | 0.0 | 1.39 | 0.0 | 0.0 | 1.23 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 5.96 | 0.0 | 0.0 | 5.27 | 0.0 | 0.0 | 2.31 | 0.0 | 0.0 | 2933 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 98.3 | -19.93 | 5.5 | -21.76 | 8.41 | 19.63 | 2.01 | -3.37 | 5.60 | -2.29 | 8.56 | 49.41 | 2.04 | 20.69 | 2650 | 0.0 |
| 2022 (9) | 122.77 | 17.19 | 7.03 | 29.47 | 7.03 | 44.65 | 2.08 | -9.96 | 5.73 | 10.47 | 5.73 | 23.43 | 1.69 | -23.17 | 2650 | 4.33 |
| 2021 (8) | 104.76 | 21.88 | 5.43 | 15.04 | 4.86 | -1.02 | 2.31 | 11.06 | 5.18 | -5.61 | 4.64 | -18.79 | 2.21 | -8.88 | 2540 | -0.82 |
| 2020 (7) | 85.95 | -21.29 | 4.72 | -18.2 | 4.91 | 3.37 | 2.08 | -10.34 | 5.49 | 3.93 | 5.71 | 31.33 | 2.42 | 13.91 | 2561 | -17.81 |
| 2019 (6) | 109.2 | 19.58 | 5.77 | 2.49 | 4.75 | 9.45 | 2.32 | 2.2 | 5.28 | -14.29 | 4.35 | -8.47 | 2.12 | -14.53 | 3116 | 6.24 |
| 2018 (5) | 91.32 | 15.11 | 5.63 | 10.83 | 4.34 | 16.04 | 2.27 | 31.98 | 6.17 | -3.72 | 4.75 | 0.81 | 2.49 | 14.65 | 2933 | 9.6 |
| 2017 (4) | 79.33 | 5.07 | 5.08 | 16.51 | 3.74 | 10.0 | 1.72 | 3.61 | 6.40 | 10.89 | 4.71 | 4.69 | 2.17 | -1.39 | 2676 | 17.27 |
| 2016 (3) | 75.5 | 5.92 | 4.36 | -7.63 | 3.4 | 26.87 | 1.66 | 5.06 | 5.77 | -12.79 | 4.50 | 19.77 | 2.20 | -0.81 | 2282 | -1.64 |
| 2015 (2) | 71.28 | 25.38 | 4.72 | 20.41 | 2.68 | 11.2 | 1.58 | 8.97 | 6.62 | -3.97 | 3.76 | -11.31 | 2.22 | -13.09 | 2320 | 6.57 |
| 2014 (1) | 56.85 | 23.88 | 3.92 | 23.27 | 2.41 | 59.6 | 1.45 | 12.4 | 6.90 | 0 | 4.24 | 0 | 2.55 | 0 | 2177 | 36.23 |
