- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 14.73 | -9.74 | -19.99 | 0.46 | -40.26 | -2.13 | 0.36 | -10.0 | -33.33 | 0.03 | -25.0 | -25.0 | 3.12 | -33.81 | 22.32 | 2.44 | -0.29 | -16.68 | 0.20 | -16.9 | -6.26 | 9961 | 0.0 | 0.0 |
| 23Q3 (19) | 16.32 | -6.74 | -32.31 | 0.77 | 8.45 | -9.41 | 0.4 | -2.44 | -6.98 | 0.04 | 33.33 | 0.0 | 4.72 | 16.29 | 33.83 | 2.45 | 4.62 | 37.43 | 0.25 | 42.97 | 47.73 | 9961 | 0.0 | 8.08 |
| 23Q2 (18) | 17.5 | 16.36 | -29.15 | 0.71 | -1.39 | -15.48 | 0.41 | -8.89 | -10.87 | 0.03 | -25.0 | -25.0 | 4.06 | -15.25 | 19.3 | 2.34 | -21.7 | 25.8 | 0.17 | -35.54 | 5.86 | 9961 | 0.0 | 8.08 |
| 23Q1 (17) | 15.04 | -18.31 | -23.77 | 0.72 | 53.19 | 9.09 | 0.45 | -16.67 | 2.27 | 0.04 | 0.0 | 0.0 | 4.79 | 87.52 | 43.11 | 2.99 | 2.01 | 34.16 | 0.27 | 22.41 | 31.18 | 9961 | 0.0 | 8.08 |
| 22Q4 (16) | 18.41 | -23.64 | -12.04 | 0.47 | -44.71 | 6.82 | 0.54 | 25.58 | 0.0 | 0.04 | 0.0 | 0.0 | 2.55 | -27.59 | 21.44 | 2.93 | 64.46 | 13.69 | 0.22 | 30.96 | 13.69 | 9961 | 8.08 | 8.08 |
| 22Q3 (15) | 24.11 | -2.39 | 3.61 | 0.85 | 1.19 | -6.59 | 0.43 | -6.52 | 4.88 | 0.04 | 0.0 | -20.0 | 3.53 | 3.67 | -9.85 | 1.78 | -4.23 | 1.22 | 0.17 | 2.45 | -22.79 | 9216 | 0.0 | -42.39 |
| 22Q2 (14) | 24.7 | 25.19 | 33.15 | 0.84 | 27.27 | 13.51 | 0.46 | 4.55 | 21.05 | 0.04 | 0.0 | -20.0 | 3.40 | 1.66 | -14.75 | 1.86 | -16.49 | -9.09 | 0.16 | -20.12 | -39.92 | 9216 | 0.0 | -42.39 |
| 22Q1 (13) | 19.73 | -5.73 | 13.52 | 0.66 | 50.0 | -8.33 | 0.44 | -18.52 | 12.82 | 0.04 | 0.0 | -20.0 | 3.35 | 59.12 | -19.25 | 2.23 | -13.56 | -0.62 | 0.20 | 6.08 | -29.53 | 9216 | 0.0 | -42.39 |
| 21Q4 (12) | 20.93 | -10.06 | 5.18 | 0.44 | -51.65 | -40.54 | 0.54 | 31.71 | 74.19 | 0.04 | -20.0 | -42.86 | 2.10 | -46.24 | -43.47 | 2.58 | 46.43 | 65.62 | 0.19 | -11.06 | -45.67 | 9216 | -42.39 | -42.39 |
| 21Q3 (11) | 23.27 | 25.44 | 12.47 | 0.91 | 22.97 | 28.17 | 0.41 | 7.89 | 17.14 | 0.05 | 0.0 | -28.57 | 3.91 | -1.97 | 13.96 | 1.76 | -13.99 | 4.15 | 0.21 | -20.28 | -36.49 | 15997 | 0.0 | -7.37 |
| 21Q2 (10) | 18.55 | 6.73 | 70.65 | 0.74 | 2.78 | 21.31 | 0.38 | -2.56 | 0.0 | 0.05 | 0.0 | -28.57 | 3.99 | -3.7 | -28.91 | 2.05 | -8.71 | -41.4 | 0.27 | -6.31 | -58.14 | 15997 | 0.0 | -7.37 |
| 21Q1 (9) | 17.38 | -12.66 | -7.26 | 0.72 | -2.7 | -24.21 | 0.39 | 25.81 | -25.0 | 0.05 | -28.57 | 0.0 | 4.14 | 11.4 | -18.28 | 2.24 | 44.05 | -19.13 | 0.29 | -18.21 | 7.83 | 15997 | 0.0 | 0.5 |
| 20Q4 (8) | 19.9 | -3.82 | -3.35 | 0.74 | 4.23 | 23.33 | 0.31 | -11.43 | -29.55 | 0.07 | 0.0 | -12.5 | 3.72 | 8.36 | 27.61 | 1.56 | -7.91 | -27.1 | 0.35 | 3.97 | -9.47 | 15997 | -7.37 | 0.5 |
| 20Q3 (7) | 20.69 | 90.34 | -5.78 | 0.71 | 16.39 | -17.44 | 0.35 | -7.89 | -30.0 | 0.07 | 0.0 | 16.67 | 3.43 | -38.85 | -12.37 | 1.69 | -51.61 | -25.7 | 0.34 | -47.46 | 23.83 | 17269 | 0.0 | 8.49 |
| 20Q2 (6) | 10.87 | -42.0 | -50.95 | 0.61 | -35.79 | -26.51 | 0.38 | -26.92 | -37.7 | 0.07 | 40.0 | 0.0 | 5.61 | 10.7 | 49.83 | 3.50 | 25.99 | 27.0 | 0.64 | 141.36 | 103.86 | 17269 | 8.49 | 8.49 |
| 20Q1 (5) | 18.74 | -8.98 | -10.63 | 0.95 | 58.33 | 11.76 | 0.52 | 18.18 | -22.39 | 0.05 | -37.5 | 25.0 | 5.07 | 73.96 | 25.06 | 2.77 | 29.85 | -13.15 | 0.27 | -31.33 | 39.87 | 15917 | 0.0 | 0.0 |
| 19Q4 (4) | 20.59 | -6.24 | 0.0 | 0.6 | -30.23 | 0.0 | 0.44 | -12.0 | 0.0 | 0.08 | 33.33 | 0.0 | 2.91 | -25.59 | 0.0 | 2.14 | -6.14 | 0.0 | 0.39 | 42.2 | 0.0 | 15917 | 0.0 | 0.0 |
| 19Q3 (3) | 21.96 | -0.9 | 0.0 | 0.86 | 3.61 | 0.0 | 0.5 | -18.03 | 0.0 | 0.06 | -14.29 | 0.0 | 3.92 | 4.56 | 0.0 | 2.28 | -17.29 | 0.0 | 0.27 | -13.51 | 0.0 | 15917 | 0.0 | 0.0 |
| 19Q2 (2) | 22.16 | 5.67 | 0.0 | 0.83 | -2.35 | 0.0 | 0.61 | -8.96 | 0.0 | 0.07 | 75.0 | 0.0 | 3.75 | -7.6 | 0.0 | 2.75 | -13.84 | 0.0 | 0.32 | 65.6 | 0.0 | 15917 | 0.0 | 0.0 |
| 19Q1 (1) | 20.97 | 0.0 | 0.0 | 0.85 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 4.05 | 0.0 | 0.0 | 3.20 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 15917 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 63.59 | -26.87 | 2.67 | -5.65 | 1.62 | -13.37 | 0.14 | -17.65 | 4.20 | 29.0 | 2.55 | 18.46 | 0.22 | 12.61 | 9961 | 0.0 |
| 2022 (9) | 86.95 | 8.52 | 2.83 | 0.71 | 1.87 | 9.36 | 0.17 | -10.53 | 3.25 | -7.2 | 2.15 | 0.77 | 0.20 | -17.55 | 9961 | 8.08 |
| 2021 (8) | 80.12 | 14.15 | 2.81 | -6.64 | 1.71 | 9.62 | 0.19 | -26.92 | 3.51 | -18.21 | 2.13 | -3.97 | 0.24 | -35.98 | 9216 | -42.39 |
| 2020 (7) | 70.19 | -18.08 | 3.01 | -4.14 | 1.56 | -30.04 | 0.26 | 4.0 | 4.29 | 17.01 | 2.22 | -14.61 | 0.37 | 26.95 | 15997 | -7.37 |
| 2019 (6) | 85.68 | -2.64 | 3.14 | -10.03 | 2.23 | 7.21 | 0.25 | 19.05 | 3.66 | -7.59 | 2.60 | 10.11 | 0.29 | 22.27 | 17269 | 8.49 |
| 2018 (5) | 88.0 | -2.62 | 3.49 | 10.09 | 2.08 | 10.64 | 0.21 | -19.23 | 3.97 | 13.06 | 2.36 | 13.62 | 0.24 | -17.06 | 15917 | 12.35 |
| 2017 (4) | 90.37 | -30.54 | 3.17 | -39.5 | 1.88 | -12.96 | 0.26 | -33.33 | 3.51 | -12.91 | 2.08 | 25.3 | 0.29 | -4.02 | 14167 | -43.43 |
| 2016 (3) | 130.1 | 1.6 | 5.24 | 7.16 | 2.16 | 13.68 | 0.39 | 8.33 | 4.03 | 5.47 | 1.66 | 11.89 | 0.30 | 6.63 | 25045 | 4.9 |
| 2015 (2) | 128.05 | -3.09 | 4.89 | -4.86 | 1.9 | -5.94 | 0.36 | -29.41 | 3.82 | -1.83 | 1.48 | -2.94 | 0.28 | -27.16 | 23876 | -6.74 |
| 2014 (1) | 132.13 | -4.79 | 5.14 | -5.69 | 2.02 | -2.42 | 0.51 | -16.39 | 3.89 | 0 | 1.53 | 0 | 0.39 | 0 | 25602 | -3.24 |
