- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 98.77 | -4.94 | 7.01 | 3.08 | 3.01 | -2.22 | 5.4 | -12.9 | -9.7 | 1.25 | 4.17 | 26.26 | 3.12 | 8.36 | -8.63 | 5.47 | -8.38 | -15.61 | 1.27 | 9.58 | 17.99 | 4311 | 0.0 | 0.0 |
| 23Q3 (19) | 103.9 | 11.52 | -7.24 | 2.99 | 6.03 | -32.81 | 6.2 | 6.53 | 3.33 | 1.2 | 0.0 | -2.44 | 2.88 | -4.92 | -27.56 | 5.97 | -4.47 | 11.4 | 1.15 | -10.33 | 5.18 | 4311 | 0.0 | -1.49 |
| 23Q2 (18) | 93.17 | 3.33 | -20.44 | 2.82 | -2.42 | -40.88 | 5.82 | 3.74 | -3.16 | 1.2 | 6.19 | 33.33 | 3.03 | -5.56 | -25.69 | 6.25 | 0.4 | 21.72 | 1.29 | 2.78 | 67.59 | 4311 | 0.0 | -1.49 |
| 23Q1 (17) | 90.17 | -2.31 | -25.71 | 2.89 | -8.25 | -51.59 | 5.61 | -6.19 | -8.93 | 1.13 | 14.14 | 34.52 | 3.21 | -6.09 | -34.84 | 6.22 | -3.97 | 22.59 | 1.25 | 16.84 | 81.09 | 4311 | 0.0 | -1.49 |
| 22Q4 (16) | 92.3 | -17.6 | -19.93 | 3.15 | -29.21 | -37.87 | 5.98 | -0.33 | -9.8 | 0.99 | -19.51 | -16.1 | 3.41 | -14.1 | -22.4 | 6.48 | 20.95 | 12.65 | 1.07 | -2.32 | 4.79 | 4311 | -1.49 | -1.49 |
| 22Q3 (15) | 112.01 | -4.35 | 1.22 | 4.45 | -6.71 | -9.92 | 6.0 | -0.17 | -6.4 | 1.23 | 36.67 | 30.85 | 3.97 | -2.46 | -11.0 | 5.36 | 4.38 | -7.52 | 1.10 | 42.89 | 29.27 | 4376 | 0.0 | 2.77 |
| 22Q2 (14) | 117.11 | -3.52 | 7.47 | 4.77 | -20.1 | 18.36 | 6.01 | -2.44 | -8.1 | 0.9 | 7.14 | 8.43 | 4.07 | -17.19 | 10.14 | 5.13 | 1.12 | -14.49 | 0.77 | 11.05 | 0.9 | 4376 | 0.0 | 2.77 |
| 22Q1 (13) | 121.38 | 5.29 | 22.41 | 5.97 | 17.75 | 70.09 | 6.16 | -7.09 | -0.81 | 0.84 | -28.81 | 0.0 | 4.92 | 11.83 | 38.95 | 5.07 | -11.76 | -18.96 | 0.69 | -32.39 | -18.31 | 4376 | 0.0 | 2.77 |
| 21Q4 (12) | 115.28 | 4.17 | 23.32 | 5.07 | 2.63 | 66.23 | 6.63 | 3.43 | 21.88 | 1.18 | 25.53 | 45.68 | 4.40 | -1.48 | 34.79 | 5.75 | -0.71 | -1.17 | 1.02 | 20.5 | 18.13 | 4376 | 2.77 | 2.77 |
| 21Q3 (11) | 110.66 | 1.55 | 47.88 | 4.94 | 22.58 | 102.46 | 6.41 | -1.99 | 36.67 | 0.94 | 13.25 | 18.99 | 4.46 | 20.71 | 36.91 | 5.79 | -3.48 | -7.58 | 0.85 | 11.52 | -19.54 | 4258 | 0.0 | -2.79 |
| 21Q2 (10) | 108.97 | 9.89 | 59.78 | 4.03 | 14.81 | 203.01 | 6.54 | 5.31 | 14.74 | 0.83 | -1.19 | 9.21 | 3.70 | 4.48 | 89.64 | 6.00 | -4.17 | -28.19 | 0.76 | -10.09 | -31.65 | 4258 | 0.0 | -2.79 |
| 21Q1 (9) | 99.16 | 6.08 | 30.34 | 3.51 | 15.08 | 126.45 | 6.21 | 14.15 | 13.74 | 0.84 | 3.7 | 13.51 | 3.54 | 8.49 | 73.74 | 6.26 | 7.62 | -12.74 | 0.85 | -2.24 | -12.91 | 4258 | 0.0 | 0.42 |
| 20Q4 (8) | 93.48 | 24.92 | 15.97 | 3.05 | 25.0 | 72.32 | 5.44 | 15.99 | 0.55 | 0.81 | 2.53 | 19.12 | 3.26 | 0.06 | 48.59 | 5.82 | -7.15 | -13.29 | 0.87 | -17.92 | 2.72 | 4258 | -2.79 | 0.42 |
| 20Q3 (7) | 74.83 | 9.72 | -20.28 | 2.44 | 83.46 | 31.89 | 4.69 | -17.72 | -12.5 | 0.79 | 3.95 | -8.14 | 3.26 | 67.2 | 65.45 | 6.27 | -25.01 | 9.76 | 1.06 | -5.26 | 15.23 | 4380 | 0.0 | 3.3 |
| 20Q2 (6) | 68.2 | -10.36 | -32.51 | 1.33 | -14.19 | -28.49 | 5.7 | 4.4 | 10.47 | 0.76 | 2.7 | -7.32 | 1.95 | -4.28 | 5.95 | 8.36 | 16.46 | 63.67 | 1.11 | 14.57 | 37.33 | 4380 | 3.3 | 3.3 |
| 20Q1 (5) | 76.08 | -5.62 | -22.4 | 1.55 | -12.43 | -8.82 | 5.46 | 0.92 | 6.43 | 0.74 | 8.82 | -6.33 | 2.04 | -7.22 | 17.49 | 7.18 | 6.93 | 37.15 | 0.97 | 15.3 | 20.71 | 4240 | 0.0 | 0.0 |
| 19Q4 (4) | 80.61 | -14.13 | 0.0 | 1.77 | -4.32 | 0.0 | 5.41 | 0.93 | 0.0 | 0.68 | -20.93 | 0.0 | 2.20 | 11.41 | 0.0 | 6.71 | 17.54 | 0.0 | 0.84 | -7.92 | 0.0 | 4240 | 0.0 | 0.0 |
| 19Q3 (3) | 93.87 | -7.11 | 0.0 | 1.85 | -0.54 | 0.0 | 5.36 | 3.88 | 0.0 | 0.86 | 4.88 | 0.0 | 1.97 | 7.07 | 0.0 | 5.71 | 11.82 | 0.0 | 0.92 | 12.9 | 0.0 | 4240 | 0.0 | 0.0 |
| 19Q2 (2) | 101.05 | 3.07 | 0.0 | 1.86 | 9.41 | 0.0 | 5.16 | 0.58 | 0.0 | 0.82 | 3.8 | 0.0 | 1.84 | 6.15 | 0.0 | 5.11 | -2.41 | 0.0 | 0.81 | 0.71 | 0.0 | 4240 | 0.0 | 0.0 |
| 19Q1 (1) | 98.04 | 0.0 | 0.0 | 1.7 | 0.0 | 0.0 | 5.13 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 1.73 | 0.0 | 0.0 | 5.23 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 4240 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 386.0 | -12.83 | 11.78 | -35.77 | 23.03 | -4.68 | 4.78 | 20.71 | 3.05 | -26.32 | 5.97 | 9.35 | 1.24 | 38.47 | 4311 | 0.0 |
| 2022 (9) | 442.8 | 2.01 | 18.34 | 4.5 | 24.16 | -6.32 | 3.96 | 4.49 | 4.14 | 2.44 | 5.46 | -8.17 | 0.89 | 2.43 | 4311 | -1.49 |
| 2021 (8) | 434.07 | 38.86 | 17.55 | 109.43 | 25.79 | 21.08 | 3.79 | 22.26 | 4.04 | 50.82 | 5.94 | -12.81 | 0.87 | -11.96 | 4376 | 2.77 |
| 2020 (7) | 312.59 | -16.32 | 8.38 | 16.71 | 21.3 | 1.14 | 3.1 | -1.27 | 2.68 | 39.48 | 6.81 | 20.87 | 0.99 | 17.99 | 4258 | -2.79 |
| 2019 (6) | 373.57 | -10.42 | 7.18 | -5.65 | 21.06 | 1.2 | 3.14 | -11.8 | 1.92 | 5.32 | 5.64 | 12.97 | 0.84 | -1.54 | 4380 | 3.3 |
| 2018 (5) | 417.02 | 15.64 | 7.61 | 1.87 | 20.81 | 14.59 | 3.56 | -4.04 | 1.82 | -11.9 | 4.99 | -0.91 | 0.85 | -17.02 | 4240 | -0.4 |
| 2017 (4) | 360.62 | 7.01 | 7.47 | -9.01 | 18.16 | 12.59 | 3.71 | 55.23 | 2.07 | -14.97 | 5.04 | 5.21 | 1.03 | 45.07 | 4257 | 178.05 |
| 2016 (3) | 337.01 | -7.34 | 8.21 | -8.78 | 16.13 | -13.74 | 2.39 | 17.73 | 2.44 | -1.56 | 4.79 | -6.91 | 0.71 | 27.05 | 1531 | -60.35 |
| 2015 (2) | 363.69 | -12.73 | 9.0 | -2.6 | 18.7 | -3.81 | 2.03 | -28.27 | 2.47 | 11.61 | 5.14 | 10.22 | 0.56 | -17.81 | 3861 | 0.0 |
| 2014 (1) | 416.74 | -0.16 | 9.24 | 3.12 | 19.44 | 11.79 | 2.83 | 32.86 | 2.22 | 0 | 4.66 | 0 | 0.68 | 0 | 3861 | 0.0 |
