- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 875.98 | 0.89 | 1.9 | 22.25 | 1.46 | -10.61 | 12.18 | -23.35 | -21.67 | 0 | 0 | 0 | 2.54 | 0.56 | -12.27 | 1.39 | -24.03 | -23.13 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 868.24 | 15.51 | -4.31 | 21.93 | 9.32 | -22.48 | 15.89 | 3.79 | 8.98 | 0 | 0 | 0 | 2.53 | -5.35 | -18.99 | 1.83 | -10.14 | 13.9 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 751.69 | -9.47 | -30.26 | 20.06 | -9.88 | -39.23 | 15.31 | 3.03 | -0.39 | 0 | 0 | 0 | 2.67 | -0.46 | -12.86 | 2.04 | 13.8 | 42.84 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 830.29 | -3.42 | -12.97 | 22.26 | -10.57 | -34.24 | 14.86 | -4.44 | 0.81 | 0 | 0 | 0 | 2.68 | -7.4 | -24.44 | 1.79 | -1.05 | 15.83 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 859.68 | -5.26 | -9.18 | 24.89 | -12.02 | -29.09 | 15.55 | 6.65 | -8.48 | 0 | 0 | 0 | 2.90 | -7.14 | -21.92 | 1.81 | 12.57 | 0.77 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 907.39 | -15.82 | -0.42 | 28.29 | -14.3 | -14.56 | 14.58 | -5.14 | -17.02 | 0 | 0 | 0 | 3.12 | 1.81 | -14.19 | 1.61 | 12.69 | -16.66 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 1077.91 | 12.99 | 12.43 | 33.01 | -2.48 | 7.24 | 15.37 | 4.27 | 13.52 | 0 | 0 | 0 | 3.06 | -13.69 | -4.61 | 1.43 | -7.71 | 0.97 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 953.99 | 0.78 | 13.36 | 33.85 | -3.56 | 15.06 | 14.74 | -13.24 | 8.78 | 0 | 0 | 0 | 3.55 | -4.31 | 1.5 | 1.55 | -13.92 | -4.04 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 946.56 | 3.87 | 30.18 | 35.1 | 6.01 | 42.05 | 16.99 | -3.3 | 37.24 | 0 | 0 | 0 | 3.71 | 2.06 | 9.11 | 1.79 | -6.91 | 5.42 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 911.26 | -4.95 | 51.49 | 33.11 | 7.57 | 55.59 | 17.57 | 29.76 | 29.86 | 0 | 0 | 0 | 3.63 | 13.18 | 2.71 | 1.93 | 36.53 | -14.28 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 958.76 | 13.93 | 71.24 | 30.78 | 4.62 | 48.84 | 13.54 | -0.07 | 1.8 | 0 | 0 | 0 | 3.21 | -8.17 | -13.08 | 1.41 | -12.29 | -40.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 841.54 | 15.74 | 30.58 | 29.42 | 19.06 | 33.48 | 13.55 | 9.45 | -4.31 | 0 | 0 | 0 | 3.50 | 2.87 | 2.22 | 1.61 | -5.43 | -26.72 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 727.1 | 20.88 | 13.03 | 24.71 | 16.12 | 2.53 | 12.38 | -8.5 | -11.25 | 0 | 0 | 0 | 3.40 | -3.94 | -9.29 | 1.70 | -24.3 | -21.49 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 601.53 | 7.44 | -22.76 | 21.28 | 2.9 | -9.91 | 13.53 | 1.73 | -16.43 | 0 | 0 | 0 | 3.54 | -4.22 | 16.63 | 2.25 | -5.31 | 8.19 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 559.88 | -13.12 | -31.61 | 20.68 | -6.17 | -9.38 | 13.3 | -6.07 | -13.75 | 0 | 0 | 0 | 3.69 | 8.0 | 32.51 | 2.38 | 8.11 | 26.12 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 644.44 | 0.18 | -29.52 | 22.04 | -8.55 | -9.08 | 14.16 | 1.51 | -7.69 | 0 | 0 | 0 | 3.42 | -8.72 | 29.0 | 2.20 | 1.32 | 30.97 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 643.26 | -17.4 | 0.0 | 24.1 | 2.03 | 0.0 | 13.95 | -13.84 | 0.0 | 0 | 0 | 0.0 | 3.75 | 23.52 | 0.0 | 2.17 | 4.31 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 778.74 | -4.88 | 0.0 | 23.62 | 3.51 | 0.0 | 16.19 | 4.99 | 0.0 | 0 | 0 | 0.0 | 3.03 | 8.81 | 0.0 | 2.08 | 10.38 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 818.66 | -10.46 | 0.0 | 22.82 | -5.86 | 0.0 | 15.42 | 0.52 | 0.0 | 0 | 0 | 0.0 | 2.79 | 5.14 | 0.0 | 1.88 | 12.27 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 914.33 | 0.0 | 0.0 | 24.24 | 0.0 | 0.0 | 15.34 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.65 | 0.0 | 0.0 | 1.68 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3326.2 | -12.44 | 86.5 | -27.94 | 58.24 | -3.34 | 0 | 0 | 2.60 | -17.7 | 1.75 | 10.4 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 3798.97 | 3.85 | 120.04 | -6.52 | 60.25 | -2.27 | 0 | 0 | 3.16 | -9.98 | 1.59 | -5.89 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 3658.12 | 44.42 | 128.41 | 44.75 | 61.65 | 15.49 | 0 | 0 | 3.51 | 0.23 | 1.69 | -20.03 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 2532.95 | -19.69 | 88.71 | -6.27 | 53.38 | -12.0 | 0 | 0 | 3.50 | 16.71 | 2.11 | 9.57 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 3153.85 | -22.67 | 94.64 | 2.96 | 60.66 | 0.6 | 0 | 0 | 3.00 | 33.15 | 1.92 | 30.09 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 4078.6 | 13.79 | 91.92 | 6.08 | 60.3 | 7.35 | 0 | 0 | 2.25 | -6.78 | 1.48 | -5.66 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 3584.21 | 12.29 | 86.65 | 1.64 | 56.17 | 0.47 | 0 | 0 | 2.42 | -9.48 | 1.57 | -10.53 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 3192.05 | -3.08 | 85.25 | -3.48 | 55.91 | 1.53 | 0 | 0 | 2.67 | -0.41 | 1.75 | 4.75 | 0.00 | 0 | 18822 | 0.0 |
| 2015 (2) | 3293.49 | -17.96 | 88.32 | 4.26 | 55.07 | 4.22 | 0 | 0 | 2.68 | 27.09 | 1.67 | 27.04 | 0.00 | 0 | 18822 | 0.0 |
| 2014 (1) | 4014.54 | -6.2 | 84.71 | 7.8 | 52.84 | -7.67 | 0 | 0 | 2.11 | 0 | 1.32 | 0 | 0.00 | 0 | 18822 | 0.0 |
