- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 32.22 | -4.28 | -8.13 | 2.07 | -0.96 | -12.66 | 0.76 | -24.0 | -5.0 | 0.13 | -31.58 | -31.58 | 6.42 | 3.47 | -4.93 | 2.36 | -20.6 | 3.4 | 0.40 | -28.52 | -25.53 | 912 | 0.0 | 0.0 |
| 23Q3 (19) | 33.66 | 0.78 | -15.51 | 2.09 | 2.45 | -23.16 | 1.0 | 117.39 | -0.99 | 0.19 | -9.52 | 11.76 | 6.21 | 1.66 | -9.05 | 2.97 | 115.71 | 17.19 | 0.56 | -10.22 | 32.28 | 912 | 0.0 | -1.3 |
| 23Q2 (18) | 33.4 | -11.64 | -30.99 | 2.04 | -11.69 | -40.35 | 0.46 | -35.21 | -32.35 | 0.21 | 5.0 | 10.53 | 6.11 | -0.05 | -13.56 | 1.38 | -26.68 | -1.97 | 0.63 | 18.83 | 60.16 | 912 | 0.0 | -1.3 |
| 23Q1 (17) | 37.8 | 7.78 | -28.77 | 2.31 | -2.53 | -43.52 | 0.71 | -11.25 | -14.46 | 0.2 | 5.26 | 17.65 | 6.11 | -9.57 | -20.7 | 1.88 | -17.66 | 20.1 | 0.53 | -2.34 | 65.17 | 912 | 0.0 | -1.3 |
| 22Q4 (16) | 35.07 | -11.97 | -31.53 | 2.37 | -12.87 | -30.5 | 0.8 | -20.79 | 31.15 | 0.19 | 11.76 | 0.0 | 6.76 | -1.02 | 1.51 | 2.28 | -10.02 | 91.54 | 0.54 | 26.97 | 46.05 | 912 | -1.3 | -1.3 |
| 22Q3 (15) | 39.84 | -17.69 | -28.15 | 2.72 | -20.47 | -23.38 | 1.01 | 48.53 | 29.49 | 0.17 | -10.53 | -19.05 | 6.83 | -3.38 | 6.64 | 2.54 | 80.44 | 80.22 | 0.43 | 8.7 | 12.67 | 924 | 0.0 | -3.65 |
| 22Q2 (14) | 48.4 | -8.8 | 5.77 | 3.42 | -16.38 | 30.53 | 0.68 | -18.07 | -6.85 | 0.19 | 11.76 | -5.0 | 7.07 | -8.31 | 23.41 | 1.40 | -10.17 | -11.93 | 0.39 | 22.55 | -10.18 | 924 | 0.0 | -3.65 |
| 22Q1 (13) | 53.07 | 3.61 | 6.59 | 4.09 | 19.94 | 3.28 | 0.83 | 36.07 | 5.06 | 0.17 | -10.53 | -5.56 | 7.71 | 15.76 | -3.1 | 1.56 | 31.32 | -1.43 | 0.32 | -13.65 | -11.39 | 924 | 0.0 | -3.65 |
| 21Q4 (12) | 51.22 | -7.63 | 11.52 | 3.41 | -3.94 | 7.23 | 0.61 | -21.79 | -11.59 | 0.19 | -9.52 | 0.0 | 6.66 | 3.99 | -3.84 | 1.19 | -15.34 | -20.72 | 0.37 | -2.05 | -10.33 | 924 | -3.65 | -3.65 |
| 21Q3 (11) | 55.45 | 21.18 | 69.99 | 3.55 | 35.5 | 70.67 | 0.78 | 6.85 | 18.18 | 0.21 | 5.0 | 10.53 | 6.40 | 11.82 | 0.4 | 1.41 | -11.82 | -30.48 | 0.38 | -13.35 | -34.98 | 959 | 0.0 | -2.94 |
| 21Q2 (10) | 45.76 | -8.09 | 100.09 | 2.62 | -33.84 | 88.49 | 0.73 | -7.59 | 17.74 | 0.2 | 11.11 | 42.86 | 5.73 | -28.01 | -5.8 | 1.60 | 0.54 | -41.15 | 0.44 | 20.9 | -28.6 | 959 | 0.0 | -2.94 |
| 21Q1 (9) | 49.79 | 8.4 | 38.65 | 3.96 | 24.53 | 88.57 | 0.79 | 14.49 | 12.86 | 0.18 | -5.26 | 5.88 | 7.95 | 14.87 | 36.0 | 1.59 | 5.62 | -18.6 | 0.36 | -12.61 | -23.63 | 959 | 0.0 | -2.94 |
| 20Q4 (8) | 45.93 | 40.8 | 23.77 | 3.18 | 52.88 | 46.54 | 0.69 | 4.55 | -5.48 | 0.19 | 0.0 | 11.76 | 6.92 | 8.58 | 18.4 | 1.50 | -25.75 | -23.63 | 0.41 | -28.98 | -9.7 | 959 | -2.94 | -2.14 |
| 20Q3 (7) | 32.62 | 42.63 | -14.72 | 2.08 | 49.64 | -0.48 | 0.66 | 6.45 | -9.59 | 0.19 | 35.71 | 26.67 | 6.38 | 4.91 | 16.7 | 2.02 | -25.37 | 6.02 | 0.58 | -4.85 | 48.53 | 988 | 0.0 | 0.82 |
| 20Q2 (6) | 22.87 | -36.31 | -47.49 | 1.39 | -33.81 | -42.8 | 0.62 | -11.43 | -10.14 | 0.14 | -17.65 | 0.0 | 6.08 | 3.93 | 8.93 | 2.71 | 39.07 | 71.11 | 0.61 | 29.31 | 90.42 | 988 | 0.0 | 0.82 |
| 20Q1 (5) | 35.91 | -3.23 | 11.25 | 2.1 | -3.23 | 15.38 | 0.7 | -4.11 | 1.45 | 0.17 | 0.0 | 21.43 | 5.85 | 0.01 | 3.72 | 1.95 | -0.91 | -8.81 | 0.47 | 3.34 | 9.15 | 988 | 0.82 | 0.82 |
| 19Q4 (4) | 37.11 | -2.98 | 0.0 | 2.17 | 3.83 | 0.0 | 0.73 | 0.0 | 0.0 | 0.17 | 13.33 | 0.0 | 5.85 | 7.02 | 0.0 | 1.97 | 3.07 | 0.0 | 0.46 | 16.81 | 0.0 | 980 | 0.0 | 0.0 |
| 19Q3 (3) | 38.25 | -12.17 | 0.0 | 2.09 | -13.99 | 0.0 | 0.73 | 5.8 | 0.0 | 0.15 | 7.14 | 0.0 | 5.46 | -2.07 | 0.0 | 1.91 | 20.46 | 0.0 | 0.39 | 21.99 | 0.0 | 980 | 0.0 | 0.0 |
| 19Q2 (2) | 43.55 | 34.91 | 0.0 | 2.43 | 33.52 | 0.0 | 0.69 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 5.58 | -1.04 | 0.0 | 1.58 | -25.88 | 0.0 | 0.32 | -25.88 | 0.0 | 980 | 0.0 | 0.0 |
| 19Q1 (1) | 32.28 | 0.0 | 0.0 | 1.82 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 5.64 | 0.0 | 0.0 | 2.14 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 980 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 137.07 | -22.28 | 8.51 | -32.41 | 2.93 | -11.48 | 0.73 | 1.39 | 6.21 | -13.03 | 2.14 | 13.9 | 0.53 | 30.46 | 912 | 0.0 |
| 2022 (9) | 176.37 | -12.78 | 12.59 | -6.95 | 3.31 | 13.36 | 0.72 | -6.49 | 7.14 | 6.69 | 1.88 | 29.97 | 0.41 | 7.21 | 912 | -1.3 |
| 2021 (8) | 202.22 | 47.25 | 13.53 | 54.63 | 2.92 | 7.35 | 0.77 | 11.59 | 6.69 | 5.01 | 1.44 | -27.1 | 0.38 | -24.22 | 924 | -3.65 |
| 2020 (7) | 137.33 | -9.16 | 8.75 | 2.82 | 2.72 | -4.23 | 0.69 | 15.0 | 6.37 | 13.19 | 1.98 | 5.43 | 0.50 | 26.6 | 959 | -2.94 |
| 2019 (6) | 151.18 | -0.49 | 8.51 | 6.51 | 2.84 | 2.16 | 0.6 | 13.21 | 5.63 | 7.04 | 1.88 | 2.67 | 0.40 | 13.77 | 988 | 0.82 |
| 2018 (5) | 151.93 | 3.34 | 7.99 | -0.5 | 2.78 | 1.09 | 0.53 | 10.42 | 5.26 | -3.71 | 1.83 | -2.18 | 0.35 | 6.85 | 980 | 3.48 |
| 2017 (4) | 147.02 | 3.85 | 8.03 | 7.5 | 2.75 | 2.23 | 0.48 | -2.04 | 5.46 | 3.51 | 1.87 | -1.56 | 0.33 | -5.67 | 947 | -0.21 |
| 2016 (3) | 141.57 | 2.28 | 7.47 | 1.08 | 2.69 | 10.25 | 0.49 | 0.0 | 5.28 | -1.17 | 1.90 | 7.79 | 0.35 | -2.23 | 949 | 2.82 |
| 2015 (2) | 138.42 | -4.93 | 7.39 | 0.54 | 2.44 | -5.79 | 0.49 | 4.26 | 5.34 | 5.76 | 1.76 | -0.9 | 0.35 | 9.66 | 923 | 0.11 |
| 2014 (1) | 145.6 | 2.6 | 7.35 | -3.03 | 2.59 | 13.6 | 0.47 | -12.96 | 5.05 | 0 | 1.78 | 0 | 0.32 | 0 | 922 | -2.33 |
