- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 14.66 | 11.14 | 1.81 | 1.22 | 17.31 | 20.79 | 0.65 | -12.16 | -8.45 | 0.49 | 6.52 | -2.0 | 8.32 | 5.54 | 18.65 | 4.43 | -20.97 | -10.07 | 3.34 | -4.16 | -3.74 | 1145 | 0.0 | 0.0 |
| 23Q3 (19) | 13.19 | 10.28 | 3.78 | 1.04 | 10.64 | -0.95 | 0.74 | 1.37 | 17.46 | 0.46 | -4.17 | 9.52 | 7.88 | 0.32 | -4.56 | 5.61 | -8.08 | 13.19 | 3.49 | -13.1 | 5.54 | 1145 | 0.0 | 3.53 |
| 23Q2 (18) | 11.96 | -2.45 | 19.96 | 0.94 | -2.08 | 0.0 | 0.73 | 5.8 | 35.19 | 0.48 | 4.35 | 17.07 | 7.86 | 0.37 | -16.64 | 6.10 | 8.45 | 12.69 | 4.01 | 6.97 | -2.41 | 1145 | 0.0 | 3.53 |
| 23Q1 (17) | 12.26 | -14.86 | 7.36 | 0.96 | -4.95 | -8.57 | 0.69 | -2.82 | 15.0 | 0.46 | -8.0 | 0.0 | 7.83 | 11.64 | -14.84 | 5.63 | 14.15 | 7.12 | 3.75 | 8.06 | -6.85 | 1145 | 0.0 | 3.53 |
| 22Q4 (16) | 14.4 | 13.3 | 26.43 | 1.01 | -3.81 | -32.21 | 0.71 | 12.7 | 31.48 | 0.5 | 19.05 | 11.11 | 7.01 | -15.1 | -46.38 | 4.93 | -0.53 | 4.0 | 3.47 | 5.08 | -12.11 | 1145 | 3.53 | 3.53 |
| 22Q3 (15) | 12.71 | 27.48 | 17.14 | 1.05 | 11.7 | 8.25 | 0.63 | 16.67 | 14.55 | 0.42 | 2.44 | -6.67 | 8.26 | -12.38 | -7.59 | 4.96 | -8.48 | -2.22 | 3.30 | -19.64 | -20.33 | 1106 | 0.0 | -6.27 |
| 22Q2 (14) | 9.97 | -12.7 | -19.73 | 0.94 | -10.48 | -9.62 | 0.54 | -10.0 | -10.0 | 0.41 | -10.87 | -2.38 | 9.43 | 2.54 | 12.6 | 5.42 | 3.09 | 12.12 | 4.11 | 2.09 | 21.61 | 1106 | 0.0 | -6.27 |
| 22Q1 (13) | 11.42 | 0.26 | -12.62 | 1.05 | -29.53 | 10.53 | 0.6 | 11.11 | -1.64 | 0.46 | 2.22 | 6.98 | 9.19 | -29.72 | 26.5 | 5.25 | 10.82 | 12.57 | 4.03 | 1.95 | 22.43 | 1106 | 0.0 | -6.27 |
| 21Q4 (12) | 11.39 | 4.98 | -22.04 | 1.49 | 53.61 | 60.22 | 0.54 | -1.82 | -18.18 | 0.45 | 0.0 | -19.64 | 13.08 | 46.33 | 105.51 | 4.74 | -6.47 | 4.95 | 3.95 | -4.74 | 3.07 | 1106 | -6.27 | -6.27 |
| 21Q3 (11) | 10.85 | -12.64 | -13.48 | 0.97 | -6.73 | 14.12 | 0.55 | -8.33 | -15.38 | 0.45 | 7.14 | -8.16 | 8.94 | 6.77 | 31.89 | 5.07 | 4.93 | -2.2 | 4.15 | 22.65 | 6.14 | 1180 | 0.0 | -12.59 |
| 21Q2 (10) | 12.42 | -4.97 | 43.42 | 1.04 | 9.47 | 40.54 | 0.6 | -1.64 | 20.0 | 0.42 | -2.33 | -12.5 | 8.37 | 15.2 | -2.01 | 4.83 | 3.51 | -16.33 | 3.38 | 2.79 | -38.99 | 1180 | 0.0 | -12.59 |
| 21Q1 (9) | 13.07 | -10.54 | 24.0 | 0.95 | 2.15 | 10.47 | 0.61 | -7.58 | -4.69 | 0.43 | -23.21 | -20.37 | 7.27 | 14.19 | -10.92 | 4.67 | 3.31 | -23.14 | 3.29 | -14.17 | -35.78 | 1180 | 0.0 | -26.11 |
| 20Q4 (8) | 14.61 | 16.51 | -2.27 | 0.93 | 9.41 | -25.6 | 0.66 | 1.54 | -8.33 | 0.56 | 14.29 | -16.42 | 6.37 | -6.09 | -23.87 | 4.52 | -12.85 | -6.2 | 3.83 | -1.91 | -14.47 | 1180 | -12.59 | -26.11 |
| 20Q3 (7) | 12.54 | 44.8 | -13.1 | 0.85 | 14.86 | -19.81 | 0.65 | 30.0 | -9.72 | 0.49 | 2.08 | -27.94 | 6.78 | -20.68 | -7.73 | 5.18 | -10.22 | 3.88 | 3.91 | -29.5 | -17.08 | 1350 | 0.0 | -15.47 |
| 20Q2 (6) | 8.66 | -17.84 | -38.14 | 0.74 | -13.95 | -27.45 | 0.5 | -21.88 | -29.58 | 0.48 | -11.11 | -33.33 | 8.55 | 4.73 | 17.28 | 5.77 | -4.91 | 13.85 | 5.54 | 8.19 | 7.78 | 1350 | -15.47 | -15.47 |
| 20Q1 (5) | 10.54 | -29.5 | -29.12 | 0.86 | -31.2 | -14.85 | 0.64 | -11.11 | -20.99 | 0.54 | -19.4 | -27.03 | 8.16 | -2.41 | 20.13 | 6.07 | 26.08 | 11.47 | 5.12 | 14.32 | 2.95 | 1597 | 0.0 | 0.0 |
| 19Q4 (4) | 14.95 | 3.6 | 0.0 | 1.25 | 17.92 | 0.0 | 0.72 | 0.0 | 0.0 | 0.67 | -1.47 | 0.0 | 8.36 | 13.82 | 0.0 | 4.82 | -3.48 | 0.0 | 4.48 | -4.9 | 0.0 | 1597 | 0.0 | 0.0 |
| 19Q3 (3) | 14.43 | 3.07 | 0.0 | 1.06 | 3.92 | 0.0 | 0.72 | 1.41 | 0.0 | 0.68 | -5.56 | 0.0 | 7.35 | 0.82 | 0.0 | 4.99 | -1.61 | 0.0 | 4.71 | -8.37 | 0.0 | 1597 | 0.0 | 0.0 |
| 19Q2 (2) | 14.0 | -5.85 | 0.0 | 1.02 | 0.99 | 0.0 | 0.71 | -12.35 | 0.0 | 0.72 | -2.7 | 0.0 | 7.29 | 7.27 | 0.0 | 5.07 | -6.9 | 0.0 | 5.14 | 3.34 | 0.0 | 1597 | 0.0 | 0.0 |
| 19Q1 (1) | 14.87 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 0.74 | 0.0 | 0.0 | 6.79 | 0.0 | 0.0 | 5.45 | 0.0 | 0.0 | 4.98 | 0.0 | 0.0 | 1597 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 52.08 | 7.38 | 4.16 | 2.72 | 2.81 | 13.77 | 1.89 | 6.18 | 7.99 | -4.34 | 5.40 | 5.94 | 3.63 | -1.12 | 1145 | 0.0 |
| 2022 (9) | 48.5 | 1.61 | 4.05 | -9.19 | 2.47 | 7.39 | 1.78 | 1.71 | 8.35 | -10.63 | 5.09 | 5.69 | 3.67 | 0.1 | 1145 | 3.53 |
| 2021 (8) | 47.73 | 2.98 | 4.46 | 31.95 | 2.3 | -6.12 | 1.75 | -15.05 | 9.34 | 28.14 | 4.82 | -8.84 | 3.67 | -17.5 | 1106 | -6.27 |
| 2020 (7) | 46.35 | -20.43 | 3.38 | -21.94 | 2.45 | -17.51 | 2.06 | -26.95 | 7.29 | -1.9 | 5.29 | 3.67 | 4.44 | -8.2 | 1180 | -12.59 |
| 2019 (6) | 58.25 | -4.82 | 4.33 | -1.37 | 2.97 | -6.01 | 2.82 | -17.06 | 7.43 | 3.63 | 5.10 | -1.25 | 4.84 | -12.86 | 1350 | -15.47 |
| 2018 (5) | 61.2 | 11.94 | 4.39 | 6.3 | 3.16 | -2.77 | 3.4 | 10.75 | 7.17 | -5.05 | 5.16 | -13.14 | 5.56 | -1.07 | 1597 | -0.56 |
| 2017 (4) | 54.67 | 20.45 | 4.13 | 20.41 | 3.25 | 18.18 | 3.07 | 44.81 | 7.55 | -0.03 | 5.94 | -1.88 | 5.62 | 20.23 | 1606 | 18.18 |
| 2016 (3) | 45.39 | 21.79 | 3.43 | 26.57 | 2.75 | 4.17 | 2.12 | 3.92 | 7.56 | 3.93 | 6.06 | -14.47 | 4.67 | -14.67 | 1359 | 25.83 |
| 2015 (2) | 37.27 | 19.84 | 2.71 | 9.27 | 2.64 | 22.79 | 2.04 | 17.92 | 7.27 | -8.82 | 7.08 | 2.46 | 5.47 | -1.6 | 1080 | 16.13 |
| 2014 (1) | 31.1 | 15.61 | 2.48 | 34.05 | 2.15 | 13.76 | 1.73 | 13.82 | 7.97 | 0 | 6.91 | 0 | 5.56 | 0 | 930 | 32.86 |
