- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.71 | 28.69 | 0.43 | 0.16 | -20.0 | -5.88 | 0.44 | 2.33 | -6.38 | 0 | 0 | 0 | 3.40 | -37.83 | -6.28 | 9.34 | -20.49 | -6.78 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 3.66 | -22.95 | -1.08 | 0.2 | 5.26 | 0.0 | 0.43 | -18.87 | -6.52 | 0 | 0 | 0 | 5.46 | 36.61 | 1.09 | 11.75 | 5.29 | -5.5 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 4.75 | -23.39 | 2.15 | 0.19 | 0.0 | 18.75 | 0.53 | -1.85 | 70.97 | 0 | 0 | 0 | 4.00 | 30.53 | 16.25 | 11.16 | 28.11 | 67.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 6.2 | 32.2 | -3.43 | 0.19 | 11.76 | 0.0 | 0.54 | 14.89 | 20.0 | 0 | 0 | 0 | 3.06 | -15.46 | 3.55 | 8.71 | -13.09 | 24.26 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 4.69 | 26.76 | 11.14 | 0.17 | -15.0 | 0.0 | 0.47 | 2.17 | 34.29 | 0 | 0 | 0 | 3.62 | -32.94 | -10.02 | 10.02 | -19.39 | 20.83 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 3.7 | -20.43 | 7.25 | 0.2 | 25.0 | 25.0 | 0.46 | 48.39 | 15.0 | 0 | 0 | 0 | 5.41 | 57.09 | 16.55 | 12.43 | 86.49 | 7.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 4.65 | -27.57 | 9.15 | 0.16 | -15.79 | 6.67 | 0.31 | -31.11 | -8.82 | 0 | 0 | 0 | 3.44 | 16.26 | -2.28 | 6.67 | -4.89 | -16.47 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 6.42 | 52.13 | 7.0 | 0.19 | 11.76 | 18.75 | 0.45 | 28.57 | -28.57 | 0 | 0 | 0 | 2.96 | -26.53 | 10.98 | 7.01 | -15.49 | -33.24 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 4.22 | 22.32 | -3.65 | 0.17 | 6.25 | -22.73 | 0.35 | -12.5 | -10.26 | 0 | 0 | 0 | 4.03 | -13.14 | -19.8 | 8.29 | -28.47 | -6.85 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 3.45 | -19.01 | 6.48 | 0.16 | 6.67 | 14.29 | 0.4 | 17.65 | 11.11 | 0 | 0 | 0 | 4.64 | 31.71 | 7.33 | 11.59 | 45.27 | 4.35 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 4.26 | -29.0 | -18.7 | 0.15 | -6.25 | 0.0 | 0.34 | -46.03 | -33.33 | 0 | 0 | 0 | 3.52 | 32.04 | 23.0 | 7.98 | -23.99 | -18.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 6.0 | 36.99 | -14.29 | 0.16 | -27.27 | 6.67 | 0.63 | 61.54 | 50.0 | 0 | 0 | 0 | 2.67 | -46.91 | 24.44 | 10.50 | 17.92 | 75.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 4.38 | 35.19 | -11.69 | 0.22 | 57.14 | 10.0 | 0.39 | 8.33 | 5.41 | 0 | 0 | 0 | 5.02 | 16.24 | 24.57 | 8.90 | -19.86 | 19.36 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 3.24 | -38.17 | -19.4 | 0.14 | -6.67 | -12.5 | 0.36 | -29.41 | -5.26 | 0 | 0 | 0 | 4.32 | 50.95 | 8.56 | 11.11 | 14.16 | 17.54 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 5.24 | -25.14 | -6.93 | 0.15 | 0.0 | -28.57 | 0.51 | 21.43 | 45.71 | 0 | 0 | 0 | 2.86 | 33.59 | -23.26 | 9.73 | 62.21 | 56.56 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 7.0 | 41.13 | 0.0 | 0.15 | -25.0 | 0.0 | 0.42 | 13.51 | -25.0 | 0 | 0 | 0 | 2.14 | -46.86 | 0.0 | 6.00 | -19.57 | -25.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 4.96 | 23.38 | 0.0 | 0.2 | 25.0 | 0.0 | 0.37 | -2.63 | 0.0 | 0 | 0 | 0.0 | 4.03 | 1.31 | 0.0 | 7.46 | -21.08 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 4.02 | -28.6 | 0.0 | 0.16 | -23.81 | 0.0 | 0.38 | 8.57 | 0.0 | 0 | 0 | 0.0 | 3.98 | 6.7 | 0.0 | 9.45 | 52.05 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 5.63 | -19.57 | 0.0 | 0.21 | 40.0 | 0.0 | 0.35 | -37.5 | 0.0 | 0 | 0 | 0.0 | 3.73 | 74.07 | 0.0 | 6.22 | -22.29 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 7.0 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.14 | 0.0 | 0.0 | 8.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.32 | -0.72 | 0.74 | 2.78 | 1.94 | 14.12 | 0 | 0 | 3.83 | 3.52 | 10.04 | 14.94 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 19.46 | 8.47 | 0.72 | 12.5 | 1.7 | -1.16 | 0 | 0 | 3.70 | 3.71 | 8.74 | -8.88 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 17.94 | -9.67 | 0.64 | -5.88 | 1.72 | 2.99 | 0 | 0 | 3.57 | 4.19 | 9.59 | 14.02 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 19.86 | -8.1 | 0.68 | -6.85 | 1.67 | 0.6 | 0 | 0 | 3.42 | 1.36 | 8.41 | 9.47 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 21.61 | -0.09 | 0.73 | 1.39 | 1.66 | 1.22 | 0 | 0 | 3.38 | 1.48 | 7.68 | 1.31 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 21.63 | 11.44 | 0.72 | -17.24 | 1.64 | 1.86 | 0 | 0 | 3.33 | -25.74 | 7.58 | -8.59 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 19.41 | 10.16 | 0.87 | 10.13 | 1.61 | 4.55 | 0 | 0 | 4.48 | -0.03 | 8.29 | -5.1 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 17.62 | -16.73 | 0.79 | -3.66 | 1.54 | 0.65 | 0 | 0 | 4.48 | 15.7 | 8.74 | 20.88 | 0.00 | 0 | 182 | 0.0 |
| 2015 (2) | 21.16 | -24.13 | 0.82 | -2.38 | 1.53 | 2.0 | 0 | 0 | 3.88 | 28.67 | 7.23 | 34.44 | 0.00 | 0 | 182 | 0.0 |
| 2014 (1) | 27.89 | 3.91 | 0.84 | 10.53 | 1.5 | -3.23 | 0 | 0 | 3.01 | 0 | 5.38 | 0 | 0.00 | 0 | 182 | 0.0 |
