- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 36.81 | 3.9 | -40.78 | 0.52 | -26.76 | -53.98 | 2.42 | 1.26 | -15.38 | 0.41 | 0.0 | -41.43 | 1.41 | -29.51 | -22.29 | 6.57 | -2.54 | 42.89 | 1.11 | -3.75 | -1.09 | 41898 | 0.0 | 0.0 |
| 23Q3 (19) | 35.43 | -23.25 | -51.05 | 0.71 | 18.33 | -44.96 | 2.39 | -0.42 | -28.44 | 0.41 | -12.77 | -32.79 | 2.00 | 54.17 | 12.44 | 6.75 | 29.74 | 46.18 | 1.16 | 13.65 | 37.31 | 41898 | 0.0 | 17.12 |
| 23Q2 (18) | 46.16 | -8.67 | -25.55 | 0.6 | -30.23 | -45.95 | 2.4 | 9.09 | -3.61 | 0.47 | -9.62 | -6.0 | 1.30 | -23.61 | -27.4 | 5.20 | 19.44 | 29.46 | 1.02 | -1.04 | 26.26 | 41898 | 0.0 | 17.12 |
| 23Q1 (17) | 50.54 | -18.69 | 11.64 | 0.86 | -23.89 | 6.17 | 2.2 | -23.08 | 1.38 | 0.52 | -25.71 | 8.33 | 1.70 | -6.4 | -4.9 | 4.35 | -5.39 | -9.19 | 1.03 | -8.63 | -2.96 | 41898 | 0.0 | 17.12 |
| 22Q4 (16) | 62.16 | -14.12 | 38.19 | 1.13 | -12.4 | 31.4 | 2.86 | -14.37 | 36.84 | 0.7 | 14.75 | 45.83 | 1.82 | 2.0 | -4.92 | 4.60 | -0.29 | -0.98 | 1.13 | 33.62 | 5.53 | 41898 | 17.12 | 17.12 |
| 22Q3 (15) | 72.38 | 16.74 | 74.41 | 1.29 | 16.22 | 69.74 | 3.34 | 34.14 | 62.93 | 0.61 | 22.0 | 15.09 | 1.78 | -0.45 | -2.68 | 4.61 | 14.9 | -6.58 | 0.84 | 4.5 | -34.01 | 35774 | 0.0 | 31.59 |
| 22Q2 (14) | 62.0 | 36.96 | 78.21 | 1.11 | 37.04 | 38.75 | 2.49 | 14.75 | 22.66 | 0.5 | 4.17 | -1.96 | 1.79 | 0.06 | -22.14 | 4.02 | -16.22 | -31.17 | 0.81 | -23.94 | -44.99 | 35774 | 0.0 | 31.59 |
| 22Q1 (13) | 45.27 | 0.64 | 32.48 | 0.81 | -5.81 | 15.71 | 2.17 | 3.83 | 5.85 | 0.48 | 0.0 | 4.35 | 1.79 | -6.42 | -12.66 | 4.79 | 3.16 | -20.1 | 1.06 | -0.64 | -21.24 | 35774 | 0.0 | 31.59 |
| 21Q4 (12) | 44.98 | 8.39 | 50.99 | 0.86 | 13.16 | 145.71 | 2.09 | 1.95 | 22.22 | 0.48 | -9.43 | 9.09 | 1.91 | 4.4 | 62.74 | 4.65 | -5.94 | -19.05 | 1.07 | -16.44 | -27.75 | 35774 | 31.59 | 31.59 |
| 21Q3 (11) | 41.5 | 19.29 | 29.0 | 0.76 | -5.0 | 52.0 | 2.05 | 0.99 | -8.89 | 0.53 | 3.92 | 32.5 | 1.83 | -20.36 | 17.83 | 4.94 | -15.34 | -29.37 | 1.28 | -12.88 | 2.71 | 27186 | 0.0 | 9.47 |
| 21Q2 (10) | 34.79 | 1.81 | 46.42 | 0.8 | 14.29 | 73.91 | 2.03 | -0.98 | 33.55 | 0.51 | 10.87 | 21.43 | 2.30 | 12.25 | 18.77 | 5.84 | -2.74 | -8.79 | 1.47 | 8.89 | -17.07 | 27186 | 0.0 | 9.47 |
| 21Q1 (9) | 34.17 | 14.7 | 23.22 | 0.7 | 100.0 | 6.06 | 2.05 | 19.88 | 3.54 | 0.46 | 4.55 | 12.2 | 2.05 | 74.36 | -13.93 | 6.00 | 4.52 | -15.98 | 1.35 | -8.86 | -8.95 | 27186 | 0.0 | 14.79 |
| 20Q4 (8) | 29.79 | -7.4 | -13.93 | 0.35 | -30.0 | -30.0 | 1.71 | -24.0 | -10.94 | 0.44 | 10.0 | 4.76 | 1.17 | -24.41 | -18.67 | 5.74 | -17.93 | 3.47 | 1.48 | 18.79 | 21.71 | 27186 | 9.47 | 14.79 |
| 20Q3 (7) | 32.17 | 35.4 | -6.75 | 0.5 | 8.7 | -34.21 | 2.25 | 48.03 | 23.63 | 0.4 | -4.76 | 5.26 | 1.55 | -19.72 | -29.45 | 6.99 | 9.33 | 32.58 | 1.24 | -29.66 | 12.89 | 24835 | 0.0 | 4.86 |
| 20Q2 (6) | 23.76 | -14.32 | -29.16 | 0.46 | -30.3 | 2.22 | 1.52 | -23.23 | -9.52 | 0.42 | 2.44 | 20.0 | 1.94 | -18.66 | 44.3 | 6.40 | -10.41 | 27.72 | 1.77 | 19.56 | 69.39 | 24835 | 4.86 | 4.86 |
| 20Q1 (5) | 27.73 | -19.88 | 7.56 | 0.66 | 32.0 | 50.0 | 1.98 | 3.12 | 17.16 | 0.41 | -2.38 | 36.67 | 2.38 | 64.75 | 39.45 | 7.14 | 28.71 | 8.92 | 1.48 | 21.84 | 27.06 | 23683 | 0.0 | 0.0 |
| 19Q4 (4) | 34.61 | 0.32 | 0.0 | 0.5 | -34.21 | 0.0 | 1.92 | 5.49 | 0.0 | 0.42 | 10.53 | 0.0 | 1.44 | -34.42 | 0.0 | 5.55 | 5.16 | 0.0 | 1.21 | 10.18 | 0.0 | 23683 | 0.0 | 0.0 |
| 19Q3 (3) | 34.5 | 2.86 | 0.0 | 0.76 | 68.89 | 0.0 | 1.82 | 8.33 | 0.0 | 0.38 | 8.57 | 0.0 | 2.20 | 64.19 | 0.0 | 5.28 | 5.32 | 0.0 | 1.10 | 5.55 | 0.0 | 23683 | 0.0 | 0.0 |
| 19Q2 (2) | 33.54 | 30.1 | 0.0 | 0.45 | 2.27 | 0.0 | 1.68 | -0.59 | 0.0 | 0.35 | 16.67 | 0.0 | 1.34 | -21.39 | 0.0 | 5.01 | -23.59 | 0.0 | 1.04 | -10.33 | 0.0 | 23683 | 0.0 | 0.0 |
| 19Q1 (1) | 25.78 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 1.69 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 1.71 | 0.0 | 0.0 | 6.56 | 0.0 | 0.0 | 1.16 | 0.0 | 0.0 | 23683 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 168.93 | -30.14 | 2.69 | -38.02 | 9.41 | -13.43 | 1.8 | -21.74 | 1.59 | -11.28 | 5.57 | 23.92 | 1.07 | 12.02 | 41898 | 0.0 |
| 2022 (9) | 241.81 | 55.56 | 4.34 | 39.1 | 10.87 | 32.08 | 2.3 | 16.16 | 1.79 | -10.58 | 4.50 | -15.1 | 0.95 | -25.33 | 41898 | 17.12 |
| 2021 (8) | 155.44 | 37.0 | 3.12 | 58.38 | 8.23 | 10.47 | 1.98 | 18.56 | 2.01 | 15.6 | 5.29 | -19.37 | 1.27 | -13.46 | 35774 | 31.59 |
| 2020 (7) | 113.46 | -11.66 | 1.97 | -8.37 | 7.45 | 4.78 | 1.67 | 15.17 | 1.74 | 3.72 | 6.57 | 18.61 | 1.47 | 30.37 | 27186 | 9.47 |
| 2019 (6) | 128.43 | 27.54 | 2.15 | 18.13 | 7.11 | 5.8 | 1.45 | 16.94 | 1.67 | -7.37 | 5.54 | -17.04 | 1.13 | -8.31 | 24835 | 4.86 |
| 2018 (5) | 100.7 | -3.06 | 1.82 | -7.61 | 6.72 | 10.53 | 1.24 | 5.08 | 1.81 | -4.7 | 6.67 | 14.02 | 1.23 | 8.4 | 23683 | 10.8 |
| 2017 (4) | 103.88 | 14.41 | 1.97 | 30.46 | 6.08 | -12.01 | 1.18 | 26.88 | 1.90 | 14.04 | 5.85 | -23.09 | 1.14 | 10.91 | 21375 | 5.17 |
| 2016 (3) | 90.8 | 0.38 | 1.51 | -7.93 | 6.91 | -1.71 | 0.93 | -8.82 | 1.66 | -8.27 | 7.61 | -2.08 | 1.02 | -9.16 | 20325 | 8.3 |
| 2015 (2) | 90.46 | 6.11 | 1.64 | 0.0 | 7.03 | 5.24 | 1.02 | 82.14 | 1.81 | -5.76 | 7.77 | -0.82 | 1.13 | 71.65 | 18768 | -7.28 |
| 2014 (1) | 85.25 | 22.86 | 1.64 | 22.39 | 6.68 | 19.71 | 0.56 | -45.1 | 1.92 | 0 | 7.84 | 0 | 0.66 | 0 | 20241 | 26.36 |
