玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)14.66-19.45-18.62.45-70.9-69.491.21-90.02-80.881.10-88.73-78.350.26-93.19-86.870.23-90.87-82.170.16-36.0-33.334.74-66.81-45.4542.45-6.31-21.01200.00188.0457.23-100.00-427.16-267.5716.2616.5616.89
23Q3 (19)18.20-9.541.348.42-19.66-22.8912.13-12.61-14.589.76-5.24-14.983.82-20.42-45.662.52-13.4-39.570.25-10.71-30.5614.28-9.85-9.9645.31-32.08-29.7469.43-8.31-9.830.5724.4532.7413.9510.8921.83
23Q2 (18)20.1218.79.8310.4849.5-5.513.8897.167.3510.3088.99-0.874.80169.66-16.812.91150.86-13.390.2840.0-12.515.8462.638.1266.71-4.99-13.8375.73-23.65-11.7324.562921.0572.8712.58-23.4813.54
23Q1 (17)16.95-5.8927.647.01-12.727.457.0411.22-14.045.457.28-20.91.78-10.1-37.761.16-10.08-32.950.20-16.67-20.09.7412.08-7.8570.2130.65-1.6199.19-22.0347.930.81102.99-97.5316.4418.1927.44
22Q4 (16)18.010.28107.978.03-26.472158.976.33-55.42-53.865.08-55.75-54.561.98-71.83-60.241.29-69.06-55.670.24-33.33-7.698.69-45.21-46.6553.74-16.67-19.16127.2165.264326.06-27.21-218.15-126.513.9121.484.04
22Q3 (15)17.96-1.9750.2910.92-1.53490.2714.209.821320.011.4810.491666.157.0321.842956.524.1724.112352.940.3612.571.4315.868.26345.5164.49-16.7-21.9276.97-10.28-58.0123.0362.07127.6311.453.340.62
22Q2 (14)18.3237.9516.2411.09101.64109.6412.9357.88134.2410.3950.8146.215.77101.75197.423.3694.22168.80.3228.010.3414.6538.694.8177.428.4923.6585.7927.95-10.8314.21-56.88275.0811.08-14.11-7.44
22Q1 (13)13.2853.358.065.501510.26154.638.19-40.31-14.66.89-38.37-12.782.86-42.578.331.73-40.55-1.140.25-3.8513.6410.57-35.11-14.9671.367.3431.7867.052327.62201.7332.95-67.91-57.6412.90-3.52-17.04
21Q4 (12)8.66-27.53-18.69-0.39-121.0883.1213.721272.01139.3911.181620.0790.124.982065.22916.392.911611.76908.330.2623.818.3316.29357.58971.7166.48-19.5127.5-3.01-101.64-101.72102.68223.21236.913.3717.493.24
21Q3 (11)11.95-24.18-17.071.85-65.03-71.931.00-81.88-85.960.65-84.6-88.310.23-88.14-91.70.17-86.4-90.120.21-27.59-30.03.56-52.66-61.6882.5931.9151.76183.3390.5597.08-83.33-2300.0-1202.5611.38-4.93-6.64
21Q2 (10)15.7628.23-3.315.29144.91-43.125.52-42.44-38.194.22-46.58-39.281.94-26.52-47.851.25-28.57-43.440.2931.82-6.457.52-39.5-31.6462.6115.62-15.5296.21332.95-7.713.79-95.13189.0211.97-23.020
21Q1 (9)12.2915.420.252.16193.5156.529.59826.52481.217.90587.65522.052.64532.79417.651.75586.11386.110.22-8.33-12.012.43717.76186.4154.153.86-21.8422.22-87.3-73.0277.78203.7428.8915.5520.0810.52
20Q4 (8)10.65-26.09-5.25-2.31-135.05-187.5-1.32-118.54-210.92-1.62-129.14-300.0-0.61-122.02-274.29-0.36-120.93-233.330.24-20.0-14.291.52-83.64-58.8152.14-4.197.13175.0088.12-22.88-75.00-1092.3139.0612.956.230.78
20Q3 (7)14.41-11.6-8.686.59-29.14-19.737.12-20.27-19.095.56-20.0-24.152.77-25.54-44.151.72-22.17-36.530.30-3.23-16.679.29-15.55-13.2654.42-26.57-18.8293.02-10.77-0.27.56277.6211.3812.1902.18
20Q2 (6)16.3059.494.699.30573.915.88.93441.21-3.986.95447.24-8.433.72629.41-32.852.21513.89-21.630.3124.0-13.8911.00153.46-2.8374.116.97-34.34104.2626.610.41-4.26-128.94-176.330.00-100.0-100.0
20Q1 (5)10.22-9.074.181.38-47.73527.271.6538.66101.221.2756.79104.840.5145.7159.380.3633.3350.00.25-10.71-10.714.3417.6223.369.2842.35-24.6282.35-63.71180.014.71111.95-80.7714.079.495.79
19Q4 (4)11.24-28.770.02.64-67.840.01.19-86.480.00.81-88.950.00.35-92.940.00.27-90.040.00.28-22.220.03.69-65.550.048.67-27.40.0226.92143.440.0-123.08-1913.770.012.857.710.0
19Q3 (3)15.781.350.08.21-6.60.08.80-5.380.07.33-3.430.04.96-10.470.02.71-3.90.00.360.00.010.71-5.390.067.04-40.60.093.21-1.280.06.7921.720.011.9316.280.0
19Q2 (2)15.5758.720.08.793895.450.09.301034.150.07.591124.190.05.541631.250.02.821075.00.00.3628.570.011.32221.590.0112.8722.80.094.43221.050.05.57-92.710.010.26-22.860.0
19Q1 (1)9.810.00.00.220.00.00.820.00.00.620.00.00.320.00.00.240.00.00.280.00.03.520.00.091.910.00.029.410.00.076.470.00.013.300.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)17.934.797.75-16.312.0121.179.68-11.847.49-15.8410.33-40.67.22-34.840.93-23.7712.13-6.442.45-21.0180.03-5.1319.9727.630.34-17.1614.4719.0
2022 (9)17.1139.459.26297.421.66-21.7710.9844.858.9046.3817.3976.1911.0874.761.2219.6112.9629.0853.74-19.1684.35174.1415.65-77.390.41-26.3412.16-6.25
2021 (8)12.27-11.022.33-47.992.12-3.077.5854.386.0864.329.8757.676.3447.11.02-9.7310.0435.3166.4827.530.77-66.2369.23680.250.55-25.612.97-2.41
2020 (7)13.79-1.224.48-21.682.1915.344.91-17.763.70-24.186.26-42.34.31-39.641.13-19.297.42-10.2852.147.1391.13-4.828.87108.510.75-13.1713.297.7
2019 (6)13.964.85.7266.281.9041.675.97-16.744.88-21.5410.85-40.257.14-26.471.40-6.048.27-8.1148.67-31.9395.7499.724.26-91.830.86-8.5412.34-4.27
2018 (5)13.32-8.333.44-18.11.34-4.987.1706.22018.1609.7101.4912.039.00533.871.50-45.6447.94052.06-93.490.94012.895.66
2017 (4)14.53-9.814.20-27.711.41-11.52-0.600-1.290-3.450-1.2101.33-5.01.42-82.43131.5470.5-700.000800.0034033.330.00012.20-6.51
2016 (3)16.112.355.817.21.593.735.954.025.197.6813.10-2.387.63-0.911.40-6.678.083.0677.15-7.2897.462.912.34-55.730.00013.056.97
2015 (2)15.743.695.42-0.371.544.815.721.964.8213.6813.42-6.747.70-0.261.50-10.187.840.983.21-4.2294.71-2.395.2967.10.00012.2012.34
2014 (1)15.1805.4401.474.15.6104.24014.3907.7201.67-10.77.778.0786.88-32.0897.034.343.17-54.780.00010.86-2.25

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