- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.64 | -2.21 | 30.45 | 0.39 | 0.0 | -7.14 | 0.44 | 0.0 | -8.33 | 0.13 | 30.0 | 1400.0 | 5.87 | 2.26 | -28.82 | 6.63 | 2.26 | -29.73 | 1.96 | 32.94 | 1096.54 | 809 | 0.0 | 0.0 |
| 23Q3 (19) | 6.79 | -17.8 | -0.59 | 0.39 | -22.0 | -30.36 | 0.44 | -34.33 | -34.33 | 0.1 | -28.57 | -16.67 | 5.74 | -5.11 | -29.95 | 6.48 | -20.11 | -33.94 | 1.47 | -13.11 | -16.18 | 809 | 0.0 | -10.9 |
| 23Q2 (18) | 8.26 | 54.97 | -22.08 | 0.5 | 31.58 | -26.47 | 0.67 | 59.52 | 1.52 | 0.14 | 16.67 | -54.84 | 6.05 | -15.09 | -5.64 | 8.11 | 2.94 | 30.27 | 1.69 | -24.72 | -42.04 | 809 | 0.0 | -10.9 |
| 23Q1 (17) | 5.33 | 4.72 | -47.28 | 0.38 | -9.52 | -36.67 | 0.42 | -12.5 | -37.31 | 0.12 | 1300.0 | -20.0 | 7.13 | -13.6 | 20.13 | 7.88 | -16.44 | 18.9 | 2.25 | 1245.97 | 51.74 | 809 | 0.0 | -10.9 |
| 22Q4 (16) | 5.09 | -25.48 | -58.31 | 0.42 | -25.0 | -44.0 | 0.48 | -28.36 | -18.64 | -0.01 | -108.33 | -101.23 | 8.25 | 0.64 | 34.33 | 9.43 | -3.87 | 95.16 | -0.20 | -111.18 | -102.96 | 809 | -10.9 | -10.9 |
| 22Q3 (15) | 6.83 | -35.57 | -17.31 | 0.56 | -17.65 | -13.85 | 0.67 | 1.52 | 26.42 | 0.12 | -61.29 | 200.0 | 8.20 | 27.81 | 4.19 | 9.81 | 57.55 | 52.88 | 1.76 | -39.92 | 262.81 | 908 | 0.0 | 21.72 |
| 22Q2 (14) | 10.6 | 4.85 | 28.17 | 0.68 | 13.33 | 23.64 | 0.66 | -1.49 | 65.0 | 0.31 | 106.67 | 1450.0 | 6.42 | 8.09 | -3.54 | 6.23 | -6.05 | 28.73 | 2.92 | 97.11 | 1109.29 | 908 | 0.0 | 21.72 |
| 22Q1 (13) | 10.11 | -17.2 | 37.18 | 0.6 | -20.0 | 7.14 | 0.67 | 13.56 | 48.89 | 0.15 | -81.48 | 650.0 | 5.93 | -3.38 | -21.89 | 6.63 | 37.15 | 8.54 | 1.48 | -77.63 | 446.74 | 908 | 0.0 | 21.72 |
| 21Q4 (12) | 12.21 | 47.82 | 71.01 | 0.75 | 15.38 | 47.06 | 0.59 | 11.32 | 37.21 | 0.81 | 1925.0 | 3950.0 | 6.14 | -21.94 | -14.0 | 4.83 | -24.69 | -19.76 | 6.63 | 1269.9 | 2268.3 | 908 | 21.72 | 21.72 |
| 21Q3 (11) | 8.26 | -0.12 | 3.38 | 0.65 | 18.18 | 14.04 | 0.53 | 32.5 | 23.26 | 0.04 | 100.0 | 300.0 | 7.87 | 18.32 | 10.31 | 6.42 | 32.66 | 19.23 | 0.48 | 100.24 | 286.92 | 746 | 0.0 | -13.86 |
| 21Q2 (10) | 8.27 | 12.21 | 12.21 | 0.55 | -1.79 | 3.77 | 0.4 | -11.11 | 8.11 | 0.02 | 0.0 | 100.0 | 6.65 | -12.47 | -7.52 | 4.84 | -20.78 | -3.66 | 0.24 | -10.88 | 78.23 | 746 | 0.0 | -13.86 |
| 21Q1 (9) | 7.37 | 3.22 | 16.61 | 0.56 | 9.8 | 9.8 | 0.45 | 4.65 | 12.5 | 0.02 | 0.0 | 100.0 | 7.60 | 6.38 | -5.84 | 6.11 | 1.39 | -3.53 | 0.27 | -3.12 | 71.51 | 746 | 0.0 | -9.14 |
| 20Q4 (8) | 7.14 | -10.64 | -16.39 | 0.51 | -10.53 | -34.62 | 0.43 | 0.0 | -18.87 | 0.02 | 100.0 | 100.0 | 7.14 | 0.13 | -21.79 | 6.02 | 11.9 | -2.96 | 0.28 | 123.81 | 139.22 | 746 | -13.86 | -9.14 |
| 20Q3 (7) | 7.99 | 8.41 | -3.73 | 0.57 | 7.55 | -12.31 | 0.43 | 16.22 | 4.88 | 0.01 | 0.0 | -50.0 | 7.13 | -0.8 | -8.91 | 5.38 | 7.2 | 8.95 | 0.13 | -7.76 | -48.06 | 866 | 0.0 | 5.48 |
| 20Q2 (6) | 7.37 | 16.61 | -21.51 | 0.53 | 3.92 | -19.7 | 0.37 | -7.5 | -9.76 | 0.01 | 0.0 | 0.0 | 7.19 | -10.88 | 2.31 | 5.02 | -20.68 | 14.98 | 0.14 | -14.25 | 27.41 | 866 | 5.48 | 5.48 |
| 20Q1 (5) | 6.32 | -26.0 | -25.21 | 0.51 | -34.62 | -13.56 | 0.4 | -24.53 | -14.89 | 0.01 | 0.0 | 0.0 | 8.07 | -11.65 | 15.57 | 6.33 | 1.98 | 13.79 | 0.16 | 35.13 | 33.7 | 821 | 0.0 | 0.0 |
| 19Q4 (4) | 8.54 | 2.89 | 0.0 | 0.78 | 20.0 | 0.0 | 0.53 | 29.27 | 0.0 | 0.01 | -50.0 | 0.0 | 9.13 | 16.63 | 0.0 | 6.21 | 25.64 | 0.0 | 0.12 | -51.41 | 0.0 | 821 | 0.0 | 0.0 |
| 19Q3 (3) | 8.3 | -11.61 | 0.0 | 0.65 | -1.52 | 0.0 | 0.41 | 0.0 | 0.0 | 0.02 | 100.0 | 0.0 | 7.83 | 11.42 | 0.0 | 4.94 | 13.13 | 0.0 | 0.24 | 126.27 | 0.0 | 821 | 0.0 | 0.0 |
| 19Q2 (2) | 9.39 | 11.12 | 0.0 | 0.66 | 11.86 | 0.0 | 0.41 | -12.77 | 0.0 | 0.01 | 0.0 | 0.0 | 7.03 | 0.67 | 0.0 | 4.37 | -21.5 | 0.0 | 0.11 | -10.01 | 0.0 | 821 | 0.0 | 0.0 |
| 19Q1 (1) | 8.45 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 6.98 | 0.0 | 0.0 | 5.56 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 821 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 27.02 | -17.19 | 1.66 | -26.87 | 1.96 | -20.97 | 0.49 | -14.04 | 6.14 | -11.69 | 7.25 | -4.56 | 1.81 | 3.81 | 809 | 0.0 |
| 2022 (9) | 32.63 | -9.64 | 2.27 | -9.56 | 2.48 | 25.25 | 0.57 | -35.23 | 6.96 | 0.08 | 7.60 | 38.61 | 1.75 | -28.32 | 809 | -10.9 |
| 2021 (8) | 36.11 | 25.29 | 2.51 | 18.4 | 1.98 | 20.73 | 0.88 | 2100.0 | 6.95 | -5.51 | 5.48 | -3.64 | 2.44 | 1655.86 | 908 | 21.72 |
| 2020 (7) | 28.82 | -16.9 | 2.12 | -20.6 | 1.64 | -9.89 | 0.04 | 0.0 | 7.36 | -4.45 | 5.69 | 8.43 | 0.14 | 20.33 | 746 | -13.86 |
| 2019 (6) | 34.68 | 16.41 | 2.67 | 19.2 | 1.82 | 17.42 | 0.04 | -55.56 | 7.70 | 2.39 | 5.25 | 0.86 | 0.12 | -61.82 | 866 | 5.48 |
| 2018 (5) | 29.79 | -19.14 | 2.24 | 3.7 | 1.55 | -1.9 | 0.09 | -35.71 | 7.52 | 28.25 | 5.20 | 21.32 | 0.30 | -20.5 | 821 | 1.36 |
| 2017 (4) | 36.84 | 4.93 | 2.16 | 12.5 | 1.58 | -18.97 | 0.14 | 27.27 | 5.86 | 7.22 | 4.29 | -22.78 | 0.38 | 21.3 | 810 | 2.02 |
| 2016 (3) | 35.11 | 4.03 | 1.92 | -1.03 | 1.95 | -5.34 | 0.11 | 0.0 | 5.47 | -4.86 | 5.55 | -9.01 | 0.31 | -3.87 | 794 | -6.92 |
| 2015 (2) | 33.75 | -16.29 | 1.94 | -10.6 | 2.06 | 10.16 | 0.11 | 10.0 | 5.75 | 6.8 | 6.10 | 31.6 | 0.33 | 31.41 | 853 | -9.74 |
| 2014 (1) | 40.32 | 23.45 | 2.17 | 15.43 | 1.87 | 1.08 | 0.1 | 42.86 | 5.38 | 0 | 4.64 | 0 | 0.25 | 0 | 945 | 0 |
