- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.55 | 22.28 | 63.53 | 0.05 | 0.0 | -44.44 | 1.43 | 16.26 | 40.2 | 0 | 0 | 0 | 0.52 | -18.22 | -66.03 | 14.97 | -4.92 | -14.27 | 0.00 | 0 | 0 | 1055 | 0.0 | 0.0 |
| 23Q3 (19) | 7.81 | 29.52 | 47.08 | 0.05 | 0.0 | -28.57 | 1.23 | 21.78 | 32.26 | 0 | 0 | 0 | 0.64 | -22.79 | -51.44 | 15.75 | -5.97 | -10.08 | 0.00 | 0 | 0 | 1055 | 0.0 | 30.41 |
| 23Q2 (18) | 6.03 | 15.74 | 121.69 | 0.05 | 0.0 | -16.67 | 1.01 | -3.81 | 21.69 | 0 | 0 | 0 | 0.83 | -13.6 | -62.41 | 16.75 | -16.89 | -45.11 | 0.00 | 0 | 0 | 1055 | 0.0 | 30.41 |
| 23Q1 (17) | 5.21 | -10.79 | 66.45 | 0.05 | -44.44 | 0.0 | 1.05 | 2.94 | 19.32 | 0 | 0 | 0 | 0.96 | -37.73 | -39.92 | 20.15 | 15.39 | -28.32 | 0.00 | 0 | 0 | 1055 | 0.0 | 30.41 |
| 22Q4 (16) | 5.84 | 9.98 | 22.18 | 0.09 | 28.57 | 28.57 | 1.02 | 9.68 | 22.89 | 0 | 0 | 0 | 1.54 | 16.9 | 5.23 | 17.47 | -0.28 | 0.59 | 0.00 | 0 | 0 | 1055 | 30.41 | 30.41 |
| 22Q3 (15) | 5.31 | 95.22 | 54.36 | 0.07 | 16.67 | 40.0 | 0.93 | 12.05 | 22.37 | 0 | 0 | 0 | 1.32 | -40.24 | -9.3 | 17.51 | -42.6 | -20.73 | 0.00 | 0 | 0 | 809 | 0.0 | -10.11 |
| 22Q2 (14) | 2.72 | -13.1 | -18.07 | 0.06 | 20.0 | -14.29 | 0.83 | -5.68 | 5.06 | 0 | 0 | 0 | 2.21 | 38.09 | 4.62 | 30.51 | 8.54 | 28.24 | 0.00 | 0 | 0 | 809 | 0.0 | -10.11 |
| 22Q1 (13) | 3.13 | -34.52 | 17.67 | 0.05 | -28.57 | -16.67 | 0.88 | 6.02 | 18.92 | 0 | 0 | 0 | 1.60 | 9.08 | -29.18 | 28.12 | 61.92 | 1.06 | 0.00 | 0 | 0 | 809 | 0.0 | -10.11 |
| 21Q4 (12) | 4.78 | 38.95 | 106.93 | 0.07 | 40.0 | 0.0 | 0.83 | 9.21 | 50.91 | 0 | 0 | 0 | 1.46 | 0.75 | -51.67 | 17.36 | -21.4 | -27.07 | 0.00 | 0 | 0 | 809 | -10.11 | -10.11 |
| 21Q3 (11) | 3.44 | 3.61 | 73.74 | 0.05 | -28.57 | 25.0 | 0.76 | -3.8 | 31.03 | 0 | 0 | 0 | 1.45 | -31.06 | -28.05 | 22.09 | -7.15 | -24.58 | 0.00 | 0 | 0 | 900 | 0.0 | -11.94 |
| 21Q2 (10) | 3.32 | 24.81 | 112.82 | 0.07 | 16.67 | 600.0 | 0.79 | 6.76 | 14.49 | 0 | 0 | 0 | 2.11 | -6.53 | 228.92 | 23.80 | -14.47 | -46.2 | 0.00 | 0 | 0 | 900 | 0.0 | -11.94 |
| 21Q1 (9) | 2.66 | 15.15 | 38.54 | 0.06 | -14.29 | 200.0 | 0.74 | 34.55 | -22.11 | 0 | 0 | 0 | 2.26 | -25.56 | 116.54 | 27.82 | 16.84 | -43.78 | 0.00 | 0 | 0 | 900 | 0.0 | -13.13 |
| 20Q4 (8) | 2.31 | 16.67 | -58.38 | 0.07 | 75.0 | 133.33 | 0.55 | -5.17 | -39.56 | 0 | 0 | 0 | 3.03 | 50.0 | 460.61 | 23.81 | -18.72 | 45.21 | 0.00 | 0 | 0 | 900 | -11.94 | -13.13 |
| 20Q3 (7) | 1.98 | 26.92 | -65.32 | 0.04 | 300.0 | 33.33 | 0.58 | -15.94 | -36.96 | 0 | 0 | 0 | 2.02 | 215.15 | 284.51 | 29.29 | -33.77 | 81.81 | 0.00 | 0 | 0 | 1022 | 0.0 | -1.35 |
| 20Q2 (6) | 1.56 | -18.75 | -50.48 | 0.01 | -50.0 | -50.0 | 0.69 | -27.37 | -21.59 | 0 | 0 | 0 | 0.64 | -38.46 | 0.96 | 44.23 | -10.61 | 58.33 | 0.00 | 0 | 0 | 1022 | -1.35 | -1.35 |
| 20Q1 (5) | 1.92 | -65.41 | -9.86 | 0.02 | -33.33 | 0.0 | 0.95 | 4.4 | 6.74 | 0 | 0 | 0 | 1.04 | 92.71 | 10.94 | 49.48 | 201.77 | 18.42 | 0.00 | 0 | 0 | 1036 | 0.0 | 0.0 |
| 19Q4 (4) | 5.55 | -2.8 | 0.0 | 0.03 | 0.0 | 0.0 | 0.91 | -1.09 | 0.0 | 0 | 0 | 0.0 | 0.54 | 2.88 | 0.0 | 16.40 | 1.76 | 0.0 | 0.00 | 0 | 0.0 | 1036 | 0.0 | 0.0 |
| 19Q3 (3) | 5.71 | 81.27 | 0.0 | 0.03 | 50.0 | 0.0 | 0.92 | 4.55 | 0.0 | 0 | 0 | 0.0 | 0.53 | -17.25 | 0.0 | 16.11 | -42.33 | 0.0 | 0.00 | 0 | 0.0 | 1036 | 0.0 | 0.0 |
| 19Q2 (2) | 3.15 | 47.89 | 0.0 | 0.02 | 0.0 | 0.0 | 0.88 | -1.12 | 0.0 | 0 | 0 | 0.0 | 0.63 | -32.38 | 0.0 | 27.94 | -33.14 | 0.0 | 0.00 | 0 | 0.0 | 1036 | 0.0 | 0.0 |
| 19Q1 (1) | 2.13 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.89 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.94 | 0.0 | 0.0 | 41.78 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1036 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 28.6 | 68.33 | 0.2 | -25.93 | 4.71 | 28.69 | 0 | 0 | 0.70 | -56.0 | 16.47 | -23.55 | 0.00 | 0 | 1055 | 0.0 |
| 2022 (9) | 16.99 | 19.65 | 0.27 | 8.0 | 3.66 | 17.31 | 0 | 0 | 1.59 | -9.74 | 21.54 | -1.96 | 0.00 | 0 | 1055 | 30.41 |
| 2021 (8) | 14.2 | 82.52 | 0.25 | 13.64 | 3.12 | 15.56 | 0 | 0 | 1.76 | -37.74 | 21.97 | -36.69 | 0.00 | 0 | 809 | -10.11 |
| 2020 (7) | 7.78 | -52.96 | 0.22 | 120.0 | 2.7 | -25.0 | 0 | 0 | 2.83 | 367.71 | 34.70 | 59.45 | 0.00 | 0 | 900 | -11.94 |
| 2019 (6) | 16.54 | 9.83 | 0.1 | 11.11 | 3.6 | 4.35 | 0 | 0 | 0.60 | 1.17 | 21.77 | -4.99 | 0.00 | 0 | 1022 | -1.35 |
| 2018 (5) | 15.06 | -14.96 | 0.09 | 0.0 | 3.45 | 1.47 | 0 | 0 | 0.60 | 17.6 | 22.91 | 19.33 | 0.00 | 0 | 1036 | -21.4 |
| 2017 (4) | 17.71 | -14.07 | 0.09 | -25.0 | 3.4 | -15.84 | 0 | 0 | 0.51 | -12.72 | 19.20 | -2.06 | 0.00 | 0 | 1318 | 10.02 |
| 2016 (3) | 20.61 | 17.77 | 0.12 | 0.0 | 4.04 | 12.53 | 0 | 0 | 0.58 | -15.09 | 19.60 | -4.45 | 0.00 | 0 | 1198 | -5.82 |
| 2015 (2) | 17.5 | -16.43 | 0.12 | -20.0 | 3.59 | -0.55 | 0 | 0 | 0.69 | -4.27 | 20.51 | 18.99 | 0.00 | 0 | 1272 | -3.34 |
| 2014 (1) | 20.94 | 12.4 | 0.15 | 15.38 | 3.61 | 13.52 | 0 | 0 | 0.72 | 0 | 17.24 | 0 | 0.00 | 0 | 1316 | 8.05 |
