玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)20.0926.1138.4612.4842.9688.5210.09-21.54162.088.42-19.04155.151.95-18.75209.521.18-15.71162.220.138.3318.1831.53-12.15.9185.731.845.67123.5382.12-28.27-23.70-173.6767.1825.92-3.71-11.32
23Q3 (19)15.93-7.813.048.73-8.8715.4812.86-5.86-15.6210.40-9.96-18.692.40-6.61-13.671.40-6.04-15.150.120.00.035.87-3.34-7.6284.18-8.8817.767.83-3.1436.8532.177.82-36.0526.92-1.43-8.9
23Q2 (18)17.2839.69-32.029.58137.72-48.6113.66174.85-40.9711.55163.1-40.062.57217.28-51.781.49170.91-52.850.1220.0-25.037.1114.93-9.692.3811.9814.0270.03-13.32-13.0329.8458.9153.1527.31-7.745.69
23Q1 (17)12.37-14.75-50.424.03-39.12-78.04.9729.09-77.134.3933.03-75.890.8128.57-83.440.5522.22-81.480.10-9.09-37.532.298.46-19.1582.501.6930.4180.79-53.09-4.218.78126.019.829.601.2712.21
22Q4 (16)14.51-6.14-44.286.62-12.43-66.333.85-74.74-84.23.30-74.2-84.190.63-77.34-89.50.45-72.73-87.250.11-8.33-35.2929.77-23.33-28.8881.1313.449.09172.22247.48113.34-72.22-243.55-474.729.23-1.0815.31
22Q3 (15)15.46-39.18-43.457.56-59.44-64.5615.24-34.14-34.8412.79-33.63-34.512.78-47.84-54.431.65-47.78-55.160.12-25.0-33.3338.83-5.41-4.2271.52-11.73-0.9449.56-38.44-45.6750.31158.24473.2829.5514.3620.81
22Q2 (14)25.421.88-9.7318.641.75-15.4623.146.496.2419.275.824.845.339.0-6.983.166.4-9.20.160.0-15.7941.052.785.7781.0228.0723.4380.52-4.52-20.4819.4824.31659.6625.84-2.056.82
22Q1 (13)24.95-4.193.3118.32-6.822.1221.73-10.8318.5518.21-12.7522.794.89-18.58.672.97-15.868.790.16-5.88-11.1139.94-4.5910.1563.26-14.94-10.3284.334.46-13.8615.67-18.68642.9626.384.066.84
21Q4 (12)26.04-4.756.5919.66-7.836.9624.374.1974.3220.876.8691.826.00-1.6478.573.53-4.0870.530.17-5.56-5.5641.863.2633.3574.373.018.7380.73-11.51-38.6219.27119.63161.1525.353.646.24
21Q3 (11)27.34-2.9141.8821.33-3.2769.0223.397.39146.7319.536.26162.156.106.46185.053.685.75183.080.18-5.2612.540.544.4640.3772.209.992.9791.22-9.9-31.528.78802.55126.5724.461.12-4.68
21Q2 (10)28.1616.635.9122.0522.9151.6521.7818.8280.1518.3823.9483.075.7327.33109.893.4827.47120.250.195.5626.6738.817.0320.1565.64-6.95-20.15101.253.43-15.82-1.25-159.2193.8424.19-2.030
21Q1 (9)24.15-1.156.217.94-2.3911.3618.3331.1214.2814.8336.3116.224.5033.9326.052.7331.8832.520.180.020.036.2615.514.1770.543.13-20.0797.89-25.57-2.542.11106.69572.5724.693.48-11.38
20Q4 (8)24.4326.787.4318.3845.6413.6713.9847.4715.2510.8846.0414.413.3657.0123.082.0759.2326.220.1812.512.531.398.694.2968.40-2.45-8.27131.52-1.27-1.32-31.524.565.323.86-7.01-10.54
20Q3 (7)19.27-7.0-9.7412.62-13.2-13.269.48-21.59-29.997.45-25.8-31.342.14-21.61-30.971.30-17.72-28.570.166.670.028.88-10.59-9.8170.12-14.7-11.6133.2110.7523.89-33.02-62.89-338.9225.660-9.3
20Q2 (6)20.72-8.8821.2414.54-9.7557.712.09-24.63-56.710.04-21.32-61.352.73-23.53-60.381.58-23.3-59.490.150.00.032.30-7.21-32.2182.20-6.861.48120.2719.74264.28-20.27-4441.46-130.270.00-100.0-100.0
20Q1 (5)22.740.051.816.11-0.37125.9516.0432.23181.912.7634.17194.013.5730.77236.792.0625.61198.550.15-6.2515.3834.8115.6529.5588.2518.356.21100.45-24.64-19.77-0.4598.6698.2327.864.46-15.06
19Q4 (4)22.746.510.016.1711.130.012.13-10.410.09.51-12.350.02.73-11.940.01.64-9.890.00.160.00.030.10-6.00.074.57-5.990.0133.2823.960.0-33.28-342.370.026.67-5.730.0
19Q3 (3)21.3524.930.014.5557.810.013.54-51.50.010.85-58.240.03.10-55.010.01.82-53.330.00.166.670.032.02-32.80.079.32-2.070.0107.52225.660.0-7.52-111.230.028.29-13.220.0
19Q2 (2)17.0914.090.09.2229.310.027.92390.690.025.98498.620.06.89550.00.03.90465.220.00.1515.380.047.6577.340.081.00-2.520.033.02-73.630.066.98365.840.032.60-0.610.0
19Q1 (1)14.980.00.07.130.00.05.690.00.04.340.00.01.060.00.00.690.00.00.130.00.026.870.00.083.090.00.0125.200.00.0-25.200.00.032.800.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)16.62-20.448.94-34.6522.3810.7410.62-38.08.87-38.157.62-44.424.62-42.180.47-12.9634.25-9.8485.735.6784.135.3415.87-21.160.00027.33-0.62
2022 (9)20.89-21.0813.68-32.6120.2119.4817.13-22.2414.34-22.3213.71-38.747.99-39.970.54-23.9437.99-3.6381.139.0979.87-13.3320.13156.930.00027.5011.52
2021 (8)26.4721.0320.3030.9716.91-6.8122.0370.5118.4679.422.3891.2813.3184.350.717.5839.4223.9274.378.7392.15-23.27.8400.00024.66-5.59
2020 (7)21.8713.3215.5028.3118.15-1.112.92-13.2910.29-19.0411.70-14.67.22-10.750.6610.031.81-6.868.40-8.27119.9847.96-19.9500.00026.12-12.55
2019 (6)19.303.9912.086.3418.350.4214.9054.412.71112.913.70126.458.09114.020.607.1434.1317.9374.57-10.5381.09-31.1918.9100.00029.87-1.55
2018 (5)18.562.8811.36-8.9718.2713.099.6514.25.97-64.616.05-13.453.78-12.30.560.028.9412.0883.353.12117.85-20.3-17.7900.00030.34-7.67
2017 (4)18.04-8.9312.4814.8116.16-7.958.45-8.6516.87152.926.99-2.784.31-7.510.56-1.7525.82-7.1280.83-12.44147.8525.74-47.7900.00032.8613.62
2016 (3)19.81-10.1210.87-22.6917.559.539.25-38.786.67-36.427.19-24.794.66-25.910.571.7927.80-12.8892.3166.35117.5926.38-17.5300.00028.92-3.63
2015 (2)22.04-6.3714.06-18.1116.0321.3615.11-30.6610.49-39.829.56-51.726.29-48.530.56-17.6531.91-10.4955.49-16.5893.0418.096.96-67.20.00030.0119.9
2014 (1)23.54017.17013.21-22.3321.79017.43019.80012.2200.684.6235.651.0866.52-1.3578.7924.1921.21-41.980.00025.03-3.06

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