- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 41.7 | 4.91 | -14.37 | 0.98 | 30.67 | 6.52 | 1.53 | 22.4 | -20.31 | 1.05 | -13.93 | -1.87 | 2.35 | 24.56 | 24.4 | 3.67 | 16.68 | -6.94 | 2.52 | -17.96 | 14.6 | 2282 | 0.0 | 0.0 |
| 23Q3 (19) | 39.75 | -4.88 | -27.9 | 0.75 | 0.0 | -3.85 | 1.25 | -38.73 | -53.87 | 1.22 | 31.18 | 8.93 | 1.89 | 5.13 | 33.36 | 3.14 | -35.58 | -36.03 | 3.07 | 37.92 | 51.08 | 2282 | 0.0 | 6.39 |
| 23Q2 (18) | 41.79 | 0.31 | -28.2 | 0.75 | -7.41 | -14.77 | 2.04 | 36.91 | -7.27 | 0.93 | -7.0 | -15.45 | 1.79 | -7.7 | 18.69 | 4.88 | 36.49 | 29.14 | 2.23 | -7.29 | 17.74 | 2282 | 0.0 | 6.39 |
| 23Q1 (17) | 41.66 | -14.46 | -26.33 | 0.81 | -11.96 | -11.96 | 1.49 | -22.4 | -32.27 | 1.0 | -6.54 | 7.53 | 1.94 | 2.92 | 19.51 | 3.58 | -9.28 | -8.07 | 2.40 | 9.25 | 45.96 | 2282 | 0.0 | 6.39 |
| 22Q4 (16) | 48.7 | -11.66 | -14.61 | 0.92 | 17.95 | -1.08 | 1.92 | -29.15 | -27.27 | 1.07 | -4.46 | -53.68 | 1.89 | 33.52 | 15.85 | 3.94 | -19.8 | -14.83 | 2.20 | 8.15 | -45.76 | 2282 | 6.39 | 6.39 |
| 22Q3 (15) | 55.13 | -5.27 | 0.75 | 0.78 | -11.36 | -17.02 | 2.71 | 23.18 | 35.5 | 1.12 | 1.82 | 20.43 | 1.41 | -6.43 | -17.64 | 4.92 | 30.04 | 34.49 | 2.03 | 7.49 | 19.53 | 2145 | 0.0 | 6.98 |
| 22Q2 (14) | 58.2 | 2.92 | 18.75 | 0.88 | -4.35 | 3.53 | 2.2 | 0.0 | 41.03 | 1.1 | 18.28 | 59.42 | 1.51 | -7.06 | -12.82 | 3.78 | -2.84 | 18.76 | 1.89 | 14.93 | 34.25 | 2145 | 0.0 | 6.98 |
| 22Q1 (13) | 56.55 | -0.84 | 23.07 | 0.92 | -1.08 | 9.52 | 2.2 | -16.67 | 54.93 | 0.93 | -59.74 | 34.78 | 1.63 | -0.24 | -11.01 | 3.89 | -15.96 | 25.89 | 1.64 | -59.4 | 9.52 | 2145 | 0.0 | 6.98 |
| 21Q4 (12) | 57.03 | 4.22 | 28.53 | 0.93 | -1.06 | 13.41 | 2.64 | 32.0 | 41.18 | 2.31 | 148.39 | 239.71 | 1.63 | -5.07 | -11.76 | 4.63 | 26.65 | 9.84 | 4.05 | 138.33 | 164.3 | 2145 | 6.98 | 6.98 |
| 21Q3 (11) | 54.72 | 11.65 | 34.05 | 0.94 | 10.59 | 28.77 | 2.0 | 28.21 | 28.21 | 0.93 | 34.78 | 52.46 | 1.72 | -0.95 | -3.94 | 3.65 | 14.83 | -4.36 | 1.70 | 20.72 | 13.73 | 2005 | 0.0 | 0.5 |
| 21Q2 (10) | 49.01 | 6.66 | 19.07 | 0.85 | 1.19 | 8.97 | 1.56 | 9.86 | 24.8 | 0.69 | 0.0 | 18.97 | 1.73 | -5.13 | -8.48 | 3.18 | 3.0 | 4.81 | 1.41 | -6.24 | -0.09 | 2005 | 0.0 | 0.5 |
| 21Q1 (9) | 45.95 | 3.56 | 21.3 | 0.84 | 2.44 | 10.53 | 1.42 | -24.06 | 17.36 | 0.69 | 1.47 | 64.29 | 1.83 | -1.08 | -8.88 | 3.09 | -26.68 | -3.26 | 1.50 | -2.02 | 35.43 | 2005 | 0.0 | -0.45 |
| 20Q4 (8) | 44.37 | 8.7 | 5.69 | 0.82 | 12.33 | 9.33 | 1.87 | 19.87 | 29.86 | 0.68 | 11.48 | 3.03 | 1.85 | 3.34 | 3.44 | 4.21 | 10.28 | 22.87 | 1.53 | 2.56 | -2.52 | 2005 | 0.5 | -0.45 |
| 20Q3 (7) | 40.82 | -0.83 | -2.65 | 0.73 | -6.41 | -3.95 | 1.56 | 24.8 | 2.63 | 0.61 | 5.17 | 103.33 | 1.79 | -5.63 | -1.34 | 3.82 | 25.84 | 5.42 | 1.49 | 6.05 | 108.86 | 1995 | 0.0 | -0.94 |
| 20Q2 (6) | 41.16 | 8.66 | 14.08 | 0.78 | 2.63 | 6.85 | 1.25 | 3.31 | 2.46 | 0.58 | 38.1 | 56.76 | 1.90 | -5.55 | -6.34 | 3.04 | -4.93 | -10.19 | 1.41 | 27.09 | 37.41 | 1995 | -0.94 | -0.94 |
| 20Q1 (5) | 37.88 | -9.77 | 9.29 | 0.76 | 1.33 | 7.04 | 1.21 | -15.97 | -17.69 | 0.42 | -36.36 | 162.5 | 2.01 | 12.3 | -2.06 | 3.19 | -6.88 | -24.68 | 1.11 | -29.48 | 140.19 | 2014 | 0.0 | 0.0 |
| 19Q4 (4) | 41.98 | 0.12 | 0.0 | 0.75 | -1.32 | 0.0 | 1.44 | -5.26 | 0.0 | 0.66 | 120.0 | 0.0 | 1.79 | -1.43 | 0.0 | 3.43 | -5.38 | 0.0 | 1.57 | 119.74 | 0.0 | 2014 | 0.0 | 0.0 |
| 19Q3 (3) | 41.93 | 16.21 | 0.0 | 0.76 | 4.11 | 0.0 | 1.52 | 24.59 | 0.0 | 0.3 | -18.92 | 0.0 | 1.81 | -10.42 | 0.0 | 3.63 | 7.21 | 0.0 | 0.72 | -30.23 | 0.0 | 2014 | 0.0 | 0.0 |
| 19Q2 (2) | 36.08 | 4.1 | 0.0 | 0.73 | 2.82 | 0.0 | 1.22 | -17.01 | 0.0 | 0.37 | 131.25 | 0.0 | 2.02 | -1.23 | 0.0 | 3.38 | -20.27 | 0.0 | 1.03 | 122.15 | 0.0 | 2014 | 0.0 | 0.0 |
| 19Q1 (1) | 34.66 | 0.0 | 0.0 | 0.71 | 0.0 | 0.0 | 1.47 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 2.05 | 0.0 | 0.0 | 4.24 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 2014 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 164.9 | -24.56 | 3.29 | -6.0 | 6.32 | -29.93 | 4.21 | -0.47 | 2.00 | 24.61 | 3.83 | -7.12 | 2.55 | 31.93 | 2282 | 0.0 |
| 2022 (9) | 218.59 | 5.75 | 3.5 | -1.96 | 9.02 | 18.37 | 4.23 | -8.24 | 1.60 | -7.29 | 4.13 | 11.94 | 1.94 | -13.23 | 2282 | 6.39 |
| 2021 (8) | 206.71 | 25.86 | 3.57 | 15.53 | 7.62 | 29.37 | 4.61 | 101.31 | 1.73 | -8.2 | 3.69 | 2.79 | 2.23 | 59.95 | 2145 | 6.98 |
| 2020 (7) | 164.24 | 6.21 | 3.09 | 5.1 | 5.89 | 4.25 | 2.29 | 53.69 | 1.88 | -1.04 | 3.59 | -1.85 | 1.39 | 44.71 | 2005 | 0.5 |
| 2019 (6) | 154.64 | -1.86 | 2.94 | -0.34 | 5.65 | -3.91 | 1.49 | 122.39 | 1.90 | 1.55 | 3.65 | -2.09 | 0.96 | 126.6 | 1995 | -0.94 |
| 2018 (5) | 157.57 | 11.51 | 2.95 | -10.33 | 5.88 | 10.32 | 0.67 | 116.13 | 1.87 | -19.59 | 3.73 | -1.07 | 0.43 | 93.83 | 2014 | -0.15 |
| 2017 (4) | 141.31 | 29.14 | 3.29 | 38.82 | 5.33 | 69.21 | 0.31 | -35.42 | 2.33 | 7.49 | 3.77 | 31.02 | 0.22 | -49.99 | 2017 | -26.76 |
| 2016 (3) | 109.42 | -27.44 | 2.37 | -40.75 | 3.15 | -55.19 | 0.48 | -31.43 | 2.17 | -18.34 | 2.88 | -38.25 | 0.44 | -5.5 | 2754 | -16.77 |
| 2015 (2) | 150.8 | -13.14 | 4.0 | -29.7 | 7.03 | 36.24 | 0.7 | 9.38 | 2.65 | -19.06 | 4.66 | 56.86 | 0.46 | 25.93 | 3309 | -15.04 |
| 2014 (1) | 173.62 | 8.48 | 5.69 | 45.15 | 5.16 | 18.89 | 0.64 | 481.82 | 3.28 | 0 | 2.97 | 0 | 0.37 | 0 | 3895 | 34.4 |
