玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)26.3523.2538.688.1080900.0-1.949.13-12.9643.558.17-4.1120.151.79-11.82-37.630.97-7.62-25.950.11-8.33-42.1113.60-9.1554.5592.93-4.78-17.1288.890-31.5611.11-88.89137.1826.33-0.04100.99
23Q3 (19)21.380.85-15.930.01100.24-99.8210.491065.56-49.888.522605.88-50.092.032637.5-58.991.055150.0-48.280.129.090.014.97181.92-39.1797.59-12.76-30.990.00100.0-100.0100.00-81.0835.026.346.944.03
23Q2 (18)21.202.61-6.15-4.12-149.58-8.990.90-91.47-85.71-0.34-104.09-112.59-0.08-103.85-110.670.02-98.11-94.120.11-8.330.05.31-63.28-48.5111.879.5-28.98-428.57-646.58-614.29528.572348.12230.3624.633.751.15
23Q1 (17)20.668.74-28.248.310.6129.8410.5565.88-40.868.3122.21-39.612.08-27.53-38.11.06-19.08-26.90.12-36.8420.014.4664.32-35.39102.16-8.88-22.4278.41-39.63119.5521.59172.25-66.4123.7481.22-16.64
22Q4 (16)19.00-25.29-31.018.2652.4-49.916.36-69.61-61.436.80-60.16-41.982.87-42.02-39.831.31-35.47-33.50.1958.3311.768.80-64.24-54.31112.12-20.72-21.84129.89400.9929.89-29.89-140.34013.10-48.26-29.11
22Q3 (15)25.4312.57-9.635.42243.39-57.2220.93232.2275.4417.07532.22102.734.95560.068.372.03497.0665.040.129.09-14.2924.61138.760.33141.42-10.22-2.7625.93143.21-75.4674.07-53.71248.1525.323.9814.93
22Q2 (14)22.59-21.54-23.86-3.78-159.06-124.376.30-64.69-42.312.70-80.38-66.910.75-77.68-80.820.34-76.55-79.140.1110.0-42.1110.31-53.93-23.8157.5119.612.99-60.00-268.0-142.22160.00148.89480.024.35-14.550.49
22Q1 (13)28.794.5443.526.40-61.19-24.2617.848.19171.5413.7617.41181.393.36-29.56127.031.45-26.4116.420.10-41.18-16.6722.3816.2101.62131.69-8.2-6.735.71-64.29-72.2264.290325.028.4854.1115.16
21Q4 (12)27.54-2.1325.9816.4930.15-18.4916.4938.2234.511.7239.1924.154.7762.248.661.9760.1617.260.1721.430.019.2625.4721.74143.45-1.37-7.47100.00-5.34-39.150.00100.0100.018.48-16.1116.67
21Q3 (11)28.14-5.1666.2112.67-18.31282.8311.939.25240.858.423.19217.932.94-24.81229.521.23-24.54278.260.14-26.3227.2715.3513.45556.85145.44-4.9-25.37105.65-25.6628.53-6.4584.68-136.2322.0336.16-9.45
21Q2 (10)29.6747.9133.9515.5183.552720.010.9266.21710.068.1666.87986.963.91164.191250.01.63143.283360.00.1958.3346.1513.5321.89498.67152.948.36-22.74142.1110.53550.0-42.11-47.37-132.016.18-34.570
21Q1 (9)20.06-8.23-28.338.45-58.231082.566.57-46.4137.744.89-48.247.731.48-66.29117.650.67-60.12123.330.12-29.4171.4311.10-29.84-8.19141.14-8.96-26.45128.57-21.76845.71-28.5756.02-124.3724.7356.12-29.04
20Q4 (8)21.8629.12-12.5620.23391.92139.4112.26244.751147.869.44232.211756.144.39293.392008.71.68343.4816900.00.1754.5521.4315.82570.83540.49155.03-20.45-18.82164.3399.94123.24-64.97-464.82-108.0515.84-34.9-8.23
20Q3 (7)16.93-23.57-23.67-6.93-1360.0-224.64-8.47-373.18-229.12-7.14-676.09-233.21-2.27-567.65-186.97-0.69-1280.0-173.40.11-15.38-31.25-3.36-248.67-135.63194.89-1.556.782.19360.27-3.2417.81-86.4718.324.33047.81
20Q2 (6)22.15-20.86-14.250.55163.95-91.77-1.79-137.53-121.28-0.92-127.79-115.65-0.34-150.0-111.11-0.05-116.67-104.760.1385.71-23.532.26-81.31-79.8197.953.16-9.17-31.58-83.16-139.94131.5812.23528.650.00-100.0-100.0
20Q1 (5)27.9911.9664.45-0.86-110.18-113.484.77507.69-33.293.31680.7-39.150.68395.65-77.780.303100.0-72.730.07-50.0-63.1612.09389.4725.03191.890.48-6.82-17.2497.56-119.19117.24-85.47964.1934.85101.91144.05
19Q4 (4)25.0012.710.08.4551.980.0-1.17-117.840.0-0.57-110.630.0-0.23-108.810.0-0.01-101.060.00.14-12.50.02.47-73.810.0190.974.560.0-707.14-932.460.0807.145261.730.017.264.860.0
19Q3 (3)22.18-14.130.05.56-16.770.06.56-22.00.05.36-8.840.02.61-14.710.00.94-10.480.00.16-5.880.09.43-15.730.0182.65-16.190.084.957.430.015.05-28.080.016.460.30.0
19Q2 (2)25.8351.760.06.684.70.08.4117.620.05.888.090.03.060.00.01.05-4.550.00.17-10.530.011.1915.720.0217.945.830.079.07-11.980.020.9389.980.016.4114.920.0
19Q1 (1)17.020.00.06.380.00.07.150.00.05.440.00.03.060.00.01.100.00.00.190.00.09.670.00.0205.940.00.089.830.00.011.020.00.014.280.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)22.29-4.053.17-30.333.0118.027.84-34.616.21-35.585.75-51.153.05-42.880.46-14.8112.14-21.5892.93-17.1240.607.259.83-3.70.68-18.0325.2017.26
2022 (9)23.23-13.714.55-67.032.557.0211.991.19.6412.3511.77-9.955.34-1.660.54-11.4815.482.72112.12-21.8437.87-67.4562.1300.838.2821.498.7
2021 (8)26.9223.4913.80163.862.38-30.2111.86384.088.58371.4313.07442.325.43360.170.6127.0815.07112.55143.45-7.47116.36-45.62-16.3600.776.2319.77-9.44
2020 (7)21.80-1.985.23-21.713.4160.492.45-56.561.82-57.772.41-71.851.18-63.690.48-30.437.09-17.08155.03-18.82213.9880.72-113.9800.7329.2421.8336.52
2019 (6)22.2436.026.6826.282.1345.595.64-22.954.31-29.468.56-45.413.25-34.740.69-11.548.55-7.97190.972.04118.4063.7-18.4000.56-6.9815.9919.15
2018 (5)16.35-3.485.2944.931.46-35.347.32792.686.111228.2615.682018.924.981085.710.7844.449.29144.47187.15-33.072.33-83.8227.6700.60013.42-19.4
2017 (4)16.94-5.943.65-32.412.2616.540.82-82.950.46-87.670.74-88.860.42-86.50.54-30.773.80-49.6279.33122.96447.06298.04-347.0600.00016.6517.34
2016 (3)18.011.815.40229.271.943.854.8168.773.7373.496.64120.63.1195.60.7825.817.5432.28125.28-4.12112.3295.43-12.3200.00014.19-14.1
2015 (2)17.69-3.71.64-79.211.8768.912.85-73.212.15-76.163.01-80.81.59-79.270.62-24.395.70-54.14130.6610.3257.47-22.7242.5364.280.00016.5235.86
2014 (1)18.3707.8901.11-29.0310.6409.02015.6807.6700.8213.8912.4323.56118.4412.1774.37-10.025.8949.020.00012.16-6.61

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