玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)54.48-13.445.1719.4874.248.6413.79-20.382.010.54-22.61-2.232.02-14.77-21.091.32-19.02-33.670.129.09-33.3320.67-18.6512.2169.1612.99131.92138.10107.147.41-42.86-212.5-28.5731.27-22.628.52
23Q3 (19)62.947.6624.5611.18-46.1714.4317.32-27.71-28.1613.62-32.07-28.322.37-46.38-36.121.63-49.85-40.290.11-31.25-21.4325.41-14.1-16.9161.2127.8784.8166.67-24.4461.1138.10159.05-35.0140.4025.1917.72
23Q2 (18)58.468.7414.5820.7730.7984.7923.9672.525.5120.0588.2641.04.42122.1149.323.25107.0154.030.1614.296.6729.5844.3613.3847.8768.5614.388.24-21.0549.3214.71225.0-64.0532.27-4.92-4.1
23Q1 (17)53.763.789.8715.88-11.43139.8813.892.740.8710.65-1.21-14.941.99-22.27-30.661.57-21.11-21.890.14-22.22-12.520.4911.24-3.5328.40-4.76-35.38111.76-13.07123.53-11.7664.71-123.5333.9439.50.59
22Q4 (16)51.802.51-1.7617.9383.52-14.3713.52-43.92-33.110.78-43.26-30.812.56-31.0-53.281.99-27.11-46.930.1828.57-25.018.42-39.76-27.1929.82-9.96-36.9128.57210.7124.9-33.33-156.86-1033.3324.33-29.11-2.37
22Q3 (15)50.53-0.96-2.839.77-13.08-38.2424.1126.350.7819.0033.6148.553.7125.345.42.7329.3811.890.14-6.67-26.3230.5817.2131.0833.12-20.92-30.4241.38-29.97-58.6258.6243.3034.321.9933.28
22Q2 (14)51.024.27-3.111.2469.79-36.3519.0938.6330.6614.2213.58-1.662.963.14-24.682.114.98-21.270.15-6.25-16.6726.0922.8315.8541.88-4.71-9.6659.0918.18-52.7340.91-18.18318.1833.65-0.2728.73
22Q1 (13)48.93-7.21-8.186.62-68.39-55.6313.77-31.872.7612.52-19.6420.972.87-47.6324.242.01-46.431.370.16-33.3314.2921.24-16.05-6.5643.95-7.0-12.0350.00-51.43-53.8550.001800.0700.033.7435.3910.26
21Q4 (12)52.731.4-0.4320.9432.3620.8320.2126.3930.4715.5821.81-9.995.4855.68-8.053.7553.69-2.340.2426.329.0925.308.4417.4647.26-0.71-19.1102.942.94-10.49-2.94070.5924.92-3.22-20.05
21Q3 (11)52.00-1.23-9.2715.82-10.42-24.9215.999.45-16.1912.79-11.55-14.453.52-10.43-19.082.44-8.96-16.720.195.560.023.333.6-10.9947.602.67-12.1100.00-20.0-9.090.00100.0100.025.75-1.491.54
21Q2 (10)52.65-1.2-2.4117.6618.3645.1114.619.0320.9414.4639.7150.943.9370.13-16.912.6875.16-18.540.1828.57-45.4522.52-0.929.3746.36-7.21-6.06125.0015.3819.05-18.75-125.0026.14-14.58-20.33
21Q1 (9)53.290.62014.92-13.91013.40-13.49010.35-40.2102.31-61.2401.53-60.1600.14-36.36022.735.52049.96-14.480108.33-5.80-8.3316.67030.60-1.830
20Q4 (8)52.96-7.59017.33-17.75015.49-18.82017.3115.7905.9637.0103.8431.0600.2215.79021.54-17.82058.427.890115.004.550-10.000.0031.1722.910
20Q3 (7)57.316.23021.0773.13019.0857.95014.9556.0504.35-8.0302.93-10.9400.19-42.42026.2127.29054.159.730110.004.760-10.000025.36-22.710
20Q2 (6)53.950012.170012.08009.58004.73003.29000.330020.590049.3500105.0000-0.000032.8100
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)57.3013.0817.1144.145.400.4117.31-0.5713.79-1.1510.28-16.767.07-22.650.49-23.4423.840.5569.16131.9298.9243.441.08-96.661.27-11.1534.2210.35
2022 (9)50.67-3.7211.87-33.435.38-12.8717.414.5613.951.9712.35-18.599.14-9.420.64-12.3323.710.2129.82-36.968.97-35.7932.1801.43-21.4131.0117.33
2021 (8)52.63-3.417.8310.686.17-4.5616.6511.2213.681.7115.172.0910.092.540.731.3923.665.6747.26-19.1107.41-0.85-7.4101.8212.2126.43-13.0
2020 (7)54.48-1.9816.11790.066.47-11.4214.97835.6213.45784.8714.861017.299.84748.280.7216.1322.39107.5158.4220.21108.33-9.72-8.3301.62030.38-17.4
2019 (6)55.58-5.961.81-90.217.30168.71.60-92.111.52-90.461.33-91.721.16-90.880.62-22.510.79-55.8948.6045.07120.0032.35-20.0000.00036.7828.74
2018 (5)59.10-4.1118.49-21.822.72-3.1920.28-10.4615.93-14.416.06012.7200.80024.46-9.4733.5077.9190.67-13.399.3300.00028.57-24.06
2017 (4)61.63023.6502.81022.65018.6100.0000.0000.00027.02018.830104.690-4.6900.00037.620

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