- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.5 | 22.95 | -1.32 | 0.09 | -25.0 | 0.0 | 0.14 | 16.67 | 40.0 | 0.29 | -25.64 | -9.38 | 6.00 | -39.0 | 1.33 | 9.33 | -5.11 | 41.87 | 19.33 | -39.52 | -8.17 | 0 | 0 | 0 |
| 23Q3 (19) | 1.22 | -14.08 | 0.83 | 0.12 | 20.0 | 50.0 | 0.12 | 0.0 | 20.0 | 0.39 | 25.81 | 18.18 | 9.84 | 39.67 | 48.77 | 9.84 | 16.39 | 19.02 | 31.97 | 46.43 | 17.21 | 0 | 0 | 0 |
| 23Q2 (18) | 1.42 | 16.39 | 23.48 | 0.1 | 25.0 | 42.86 | 0.12 | 20.0 | 33.33 | 0.31 | 10.71 | 10.71 | 7.04 | 7.39 | 15.69 | 8.45 | 3.1 | 7.98 | 21.83 | -4.88 | -10.34 | 0 | 0 | 0 |
| 23Q1 (17) | 1.22 | -19.74 | 7.96 | 0.08 | -11.11 | 33.33 | 0.1 | 0.0 | 0.0 | 0.28 | -12.5 | -12.5 | 6.56 | 10.75 | 23.5 | 8.20 | 24.59 | -7.38 | 22.95 | 9.02 | -18.95 | 0 | 0 | 0 |
| 22Q4 (16) | 1.52 | 25.62 | -8.43 | 0.09 | 12.5 | 28.57 | 0.1 | 0.0 | -16.67 | 0.32 | -3.03 | -5.88 | 5.92 | -10.44 | 40.41 | 6.58 | -20.39 | -8.99 | 21.05 | -22.81 | 2.79 | 0 | 0 | 0 |
| 22Q3 (15) | 1.21 | 5.22 | 0.83 | 0.08 | 14.29 | 14.29 | 0.1 | 11.11 | 11.11 | 0.33 | 17.86 | 22.22 | 6.61 | 8.62 | 13.34 | 8.26 | 5.6 | 10.19 | 27.27 | 12.01 | 21.21 | 0 | 0 | 0 |
| 22Q2 (14) | 1.15 | 1.77 | 3.6 | 0.07 | 16.67 | 16.67 | 0.09 | -10.0 | 12.5 | 0.28 | -12.5 | 12.0 | 6.09 | 14.64 | 12.61 | 7.83 | -11.57 | 8.59 | 24.35 | -14.02 | 8.1 | 0 | 0 | 0 |
| 22Q1 (13) | 1.13 | -31.93 | 28.41 | 0.06 | -14.29 | 50.0 | 0.1 | -16.67 | 25.0 | 0.32 | -5.88 | 45.45 | 5.31 | 25.92 | 16.81 | 8.85 | 22.42 | -2.65 | 28.32 | 38.26 | 13.27 | 0 | 0 | 0 |
| 21Q4 (12) | 1.66 | 38.33 | 27.69 | 0.07 | 0.0 | 75.0 | 0.12 | 33.33 | 20.0 | 0.34 | 25.93 | 13.33 | 4.22 | -27.71 | 37.05 | 7.23 | -3.61 | -6.02 | 20.48 | -8.97 | -11.24 | 0 | 0 | 0 |
| 21Q3 (11) | 1.2 | 8.11 | 16.5 | 0.07 | 16.67 | 75.0 | 0.09 | 12.5 | 28.57 | 0.27 | 8.0 | 8.0 | 5.83 | 7.92 | 50.21 | 7.50 | 4.06 | 10.36 | 22.50 | -0.1 | -7.3 | 0 | 0 | 0 |
| 21Q2 (10) | 1.11 | 26.14 | -34.71 | 0.06 | 50.0 | -33.33 | 0.08 | 0.0 | -46.67 | 0.25 | 13.64 | -45.65 | 5.41 | 18.92 | 2.1 | 7.21 | -20.72 | -18.32 | 22.52 | -9.91 | -16.76 | 0 | 0 | 0 |
| 21Q1 (9) | 0.88 | -32.31 | 0 | 0.04 | 0.0 | 0 | 0.08 | -20.0 | 0 | 0.22 | -26.67 | 0 | 4.55 | 47.73 | 0 | 9.09 | 18.18 | 0 | 25.00 | 8.33 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 1.3 | 26.21 | 0 | 0.04 | 0.0 | 0 | 0.1 | 42.86 | 0 | 0.3 | 20.0 | 0 | 3.08 | -20.77 | 0 | 7.69 | 13.19 | 0 | 23.08 | -4.92 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 1.03 | -39.41 | 0 | 0.04 | -55.56 | 0 | 0.07 | -53.33 | 0 | 0.25 | -45.65 | 0 | 3.88 | -26.65 | 0 | 6.80 | -22.98 | 0 | 24.27 | -10.3 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 1.7 | 0 | 0 | 0.09 | 0 | 0 | 0.15 | 0 | 0 | 0.46 | 0 | 0 | 5.29 | 0 | 0 | 8.82 | 0 | 0 | 27.06 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.37 | 6.97 | 0.4 | 33.33 | 0.49 | 25.64 | 1.27 | 0.79 | 7.45 | 24.64 | 9.12 | 17.45 | 23.65 | -5.78 | 0 | 0 |
| 2022 (9) | 5.02 | 3.29 | 0.3 | 20.0 | 0.39 | 5.41 | 1.26 | 16.67 | 5.98 | 16.18 | 7.77 | 2.05 | 25.10 | 12.95 | 0 | 0 |
| 2021 (8) | 4.86 | 20.9 | 0.25 | 47.06 | 0.37 | 12.12 | 1.08 | 6.93 | 5.14 | 21.64 | 7.61 | -7.26 | 22.22 | -11.55 | 0 | 0 |
| 2020 (7) | 4.02 | 27.62 | 0.17 | -51.43 | 0.33 | 3.12 | 1.01 | -2.88 | 4.23 | -61.94 | 8.21 | -19.19 | 25.12 | -23.9 | 0 | 0 |
| 2019 (6) | 3.15 | -14.4 | 0.35 | 16.67 | 0.32 | -17.95 | 1.04 | 35.06 | 11.11 | 36.3 | 10.16 | -4.14 | 33.02 | 57.79 | 0 | 0 |
| 2018 (5) | 3.68 | 29.12 | 0.3 | 15.38 | 0.39 | 21.88 | 0.77 | 11.59 | 8.15 | -10.64 | 10.60 | -5.61 | 20.92 | -13.58 | 0 | 0 |
| 2017 (4) | 2.85 | 0 | 0.26 | 0 | 0.32 | 0 | 0.69 | 0 | 9.12 | 0 | 11.23 | 0 | 24.21 | 0 | 0 | 0 |
