- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 18.8 | 2.79 | -1.88 | 0.15 | 15.38 | -6.25 | 0.33 | 0.0 | -76.6 | 2.02 | 11.6 | 14.12 | 0.80 | 12.25 | -4.45 | 1.76 | -2.71 | -76.15 | 10.74 | 8.57 | 16.31 | 1427 | -2.06 | -2.06 |
| 23Q3 (19) | 18.29 | -5.58 | -17.43 | 0.13 | -13.33 | -23.53 | 0.33 | 0.0 | -80.59 | 1.81 | 2.26 | 6.47 | 0.71 | -8.22 | -7.39 | 1.80 | 5.9 | -76.49 | 9.90 | 8.3 | 28.94 | 1457 | 0.0 | 8.98 |
| 23Q2 (18) | 19.37 | 21.75 | -26.91 | 0.15 | 7.14 | -25.0 | 0.33 | -73.6 | -79.5 | 1.77 | 6.63 | 2.31 | 0.77 | -12.0 | 2.61 | 1.70 | -78.32 | -71.96 | 9.14 | -12.42 | 39.97 | 1457 | 0.0 | 8.98 |
| 23Q1 (17) | 15.91 | -16.96 | -30.71 | 0.14 | -12.5 | -22.22 | 1.25 | -11.35 | 27.55 | 1.66 | -6.21 | 9.21 | 0.88 | 5.37 | 12.24 | 7.86 | 6.76 | 84.07 | 10.43 | 12.94 | 57.6 | 1457 | 0.0 | 8.98 |
| 22Q4 (16) | 19.16 | -13.5 | -19.56 | 0.16 | -5.88 | -11.11 | 1.41 | -17.06 | 80.77 | 1.77 | 4.12 | 12.03 | 0.84 | 8.81 | 10.51 | 7.36 | -4.12 | 124.74 | 9.24 | 20.37 | 39.27 | 1457 | 8.98 | 8.98 |
| 22Q3 (15) | 22.15 | -16.42 | -22.42 | 0.17 | -15.0 | -22.73 | 1.7 | 5.59 | 77.08 | 1.7 | -1.73 | 5.59 | 0.77 | 1.69 | -0.4 | 7.67 | 26.33 | 128.25 | 7.67 | 17.56 | 36.1 | 1337 | 0.0 | 20.78 |
| 22Q2 (14) | 26.5 | 15.42 | 23.89 | 0.2 | 11.11 | 17.65 | 1.61 | 64.29 | 163.93 | 1.73 | 13.82 | 40.65 | 0.75 | -3.73 | -5.04 | 6.08 | 42.34 | 113.04 | 6.53 | -1.39 | 13.53 | 1337 | 0.0 | 20.78 |
| 22Q1 (13) | 22.96 | -3.61 | 38.98 | 0.18 | 0.0 | 38.46 | 0.98 | 25.64 | 122.73 | 1.52 | -3.8 | 52.0 | 0.78 | 3.75 | -0.38 | 4.27 | 30.35 | 60.25 | 6.62 | -0.19 | 9.37 | 1337 | 0.0 | 20.78 |
| 21Q4 (12) | 23.82 | -16.57 | 35.11 | 0.18 | -18.18 | 12.5 | 0.78 | -18.75 | 69.57 | 1.58 | -1.86 | 47.66 | 0.76 | -1.93 | -16.73 | 3.27 | -2.62 | 25.5 | 6.63 | 17.62 | 9.29 | 1337 | 20.78 | 20.78 |
| 21Q3 (11) | 28.55 | 33.47 | 61.21 | 0.22 | 29.41 | 46.67 | 0.96 | 57.38 | 100.0 | 1.61 | 30.89 | 69.47 | 0.77 | -3.04 | -9.02 | 3.36 | 17.91 | 24.06 | 5.64 | -1.93 | 5.13 | 1107 | 0.0 | 37.52 |
| 21Q2 (10) | 21.39 | 29.48 | 0 | 0.17 | 30.77 | 0 | 0.61 | 38.64 | 0 | 1.23 | 23.0 | 0 | 0.79 | 1.0 | 0 | 2.85 | 7.07 | 0 | 5.75 | -5.0 | 0 | 1107 | 0.0 | 0 |
| 21Q1 (9) | 16.52 | -6.3 | 0 | 0.13 | -18.75 | 0 | 0.44 | -4.35 | 0 | 1.0 | -6.54 | 0 | 0.79 | -13.29 | 0 | 2.66 | 2.08 | 0 | 6.05 | -0.26 | 0 | 1107 | 0.0 | 0 |
| 20Q4 (8) | 17.63 | -0.45 | 0 | 0.16 | 6.67 | 0 | 0.46 | -4.17 | 0 | 1.07 | 12.63 | 0 | 0.91 | 7.15 | 0 | 2.61 | -3.73 | 0 | 6.07 | 13.14 | 0 | 1107 | 37.52 | 0 |
| 20Q3 (7) | 17.71 | 0 | 0 | 0.15 | 0 | 0 | 0.48 | 0 | 0 | 0.95 | 0 | 0 | 0.85 | 0 | 0 | 2.71 | 0 | 0 | 5.36 | 0 | 0 | 805 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 72.37 | -20.27 | 0.56 | -20.0 | 2.25 | -60.6 | 7.27 | 8.18 | 0.77 | 0.34 | 3.11 | -50.58 | 10.05 | 35.69 | 1427 | -2.06 |
| 2022 (9) | 90.77 | 0.53 | 0.7 | 1.45 | 5.71 | 104.66 | 6.72 | 23.99 | 0.77 | 0.91 | 6.29 | 103.58 | 7.40 | 23.33 | 1457 | 8.98 |
| 2021 (8) | 90.29 | 29.99 | 0.69 | 16.95 | 2.79 | 73.29 | 5.42 | 47.68 | 0.76 | -10.03 | 3.09 | 33.31 | 6.00 | 13.61 | 1337 | 20.78 |
| 2020 (7) | 69.46 | 104.53 | 0.59 | 40.48 | 1.61 | 76.92 | 3.67 | 6.07 | 0.85 | -31.32 | 2.32 | -13.5 | 5.28 | -48.14 | 1107 | 37.52 |
| 2019 (6) | 33.96 | 23.58 | 0.42 | 20.0 | 0.91 | 15.19 | 3.46 | 44.17 | 1.24 | -2.9 | 2.68 | -6.79 | 10.19 | 16.66 | 805 | 6.76 |
| 2018 (5) | 27.48 | 9.09 | 0.35 | 20.69 | 0.79 | 3.95 | 2.4 | 31.87 | 1.27 | 10.63 | 2.87 | -4.71 | 8.73 | 20.88 | 754 | 2.03 |
| 2017 (4) | 25.19 | 0 | 0.29 | 0 | 0.76 | 0 | 1.82 | 0 | 1.15 | 0 | 3.02 | 0 | 7.23 | 0 | 739 | 0 |
