- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 24.86 | 10.29 | -27.46 | 0.66 | -8.33 | -12.0 | 0.52 | 1.96 | -1.89 | 2.8 | 9.38 | 2.19 | 2.65 | -16.89 | 21.31 | 2.09 | -7.55 | 35.25 | 11.26 | -0.83 | 40.87 | 990 | 0.0 | 0.0 |
| 23Q3 (19) | 22.54 | -4.89 | -44.14 | 0.72 | -7.69 | -14.29 | 0.51 | -8.93 | -5.56 | 2.56 | -7.58 | -4.83 | 3.19 | -2.94 | 53.44 | 2.26 | -4.24 | 69.07 | 11.36 | -2.82 | 70.36 | 990 | 0.0 | 0.0 |
| 23Q2 (18) | 23.7 | -18.86 | -40.53 | 0.78 | 9.86 | -8.24 | 0.56 | 7.69 | 7.69 | 2.77 | 4.92 | -1.77 | 3.29 | 35.4 | 54.3 | 2.36 | 32.73 | 81.08 | 11.69 | 29.32 | 65.16 | 990 | 0.0 | 0.0 |
| 23Q1 (17) | 29.21 | -14.77 | -18.97 | 0.71 | -5.33 | -8.97 | 0.52 | -1.89 | -3.7 | 2.64 | -3.65 | 1.54 | 2.43 | 11.07 | 12.34 | 1.78 | 15.11 | 18.85 | 9.04 | 13.04 | 25.32 | 990 | 0.0 | 0.0 |
| 22Q4 (16) | 34.27 | -15.07 | 6.83 | 0.75 | -10.71 | 13.64 | 0.53 | -1.85 | -25.35 | 2.74 | 1.86 | 7.03 | 2.19 | 5.13 | 6.37 | 1.55 | 15.56 | -30.12 | 8.00 | 19.93 | 0.19 | 990 | 0.0 | 0.0 |
| 22Q3 (15) | 40.35 | 1.25 | 38.28 | 0.84 | -1.18 | 52.73 | 0.54 | 3.85 | 0.0 | 2.69 | -4.61 | 47.8 | 2.08 | -2.4 | 10.45 | 1.34 | 2.56 | -27.68 | 6.67 | -5.79 | 6.89 | 990 | 0.0 | 0.0 |
| 22Q2 (14) | 39.85 | 10.54 | 45.33 | 0.85 | 8.97 | 77.08 | 0.52 | -3.7 | -8.77 | 2.82 | 8.46 | 105.84 | 2.13 | -1.42 | 21.85 | 1.30 | -12.89 | -37.23 | 7.08 | -1.88 | 41.63 | 990 | 0.0 | 0.0 |
| 22Q1 (13) | 36.05 | 12.38 | 34.41 | 0.78 | 18.18 | 122.86 | 0.54 | -23.94 | 0.0 | 2.6 | 1.56 | 94.03 | 2.16 | 5.17 | 65.8 | 1.50 | -32.32 | -25.6 | 7.21 | -9.62 | 44.35 | 990 | 0.0 | 0.0 |
| 21Q4 (12) | 32.08 | 9.94 | 35.82 | 0.66 | 20.0 | 57.14 | 0.71 | 31.48 | -4.05 | 2.56 | 40.66 | 59.01 | 2.06 | 9.15 | 15.7 | 2.21 | 19.6 | -29.36 | 7.98 | 27.94 | 17.07 | 990 | 0.0 | 0.0 |
| 21Q3 (11) | 29.18 | 6.42 | 52.54 | 0.55 | 14.58 | 41.03 | 0.54 | -5.26 | 45.95 | 1.82 | 32.85 | 41.09 | 1.88 | 7.67 | -7.55 | 1.85 | -10.98 | -4.32 | 6.24 | 24.83 | -7.51 | 990 | 0.0 | 0.0 |
| 21Q2 (10) | 27.42 | 2.24 | 34.94 | 0.48 | 37.14 | 54.84 | 0.57 | 5.56 | -40.62 | 1.37 | 2.24 | -23.89 | 1.75 | 34.14 | 14.75 | 2.08 | 3.25 | -56.0 | 5.00 | 0.0 | -43.6 | 990 | 0.0 | 0.0 |
| 21Q1 (9) | 26.82 | 13.55 | 130.21 | 0.35 | -16.67 | 133.33 | 0.54 | -27.03 | 22.73 | 1.34 | -16.77 | 54.02 | 1.30 | -26.61 | 1.35 | 2.01 | -35.73 | -46.69 | 5.00 | -26.7 | -33.1 | 990 | 0.0 | 0.0 |
| 20Q4 (8) | 23.62 | 23.47 | 51.9 | 0.42 | 7.69 | 110.0 | 0.74 | 100.0 | 23.33 | 1.61 | 24.81 | 43.75 | 1.78 | -12.78 | 38.25 | 3.13 | 61.98 | -18.8 | 6.82 | 1.08 | -5.36 | 990 | 0.0 | 0.0 |
| 20Q3 (7) | 19.13 | -5.86 | 45.92 | 0.39 | 25.81 | 50.0 | 0.37 | -61.46 | 8.82 | 1.29 | -28.33 | 59.26 | 2.04 | 33.63 | 2.8 | 1.93 | -59.06 | -25.42 | 6.74 | -23.88 | 9.14 | 990 | 0.0 | 0 |
| 20Q2 (6) | 20.32 | 74.42 | 1.96 | 0.31 | 106.67 | 3.33 | 0.96 | 118.18 | 14.29 | 1.8 | 106.9 | 22.45 | 1.53 | 18.49 | 1.35 | 4.72 | 25.09 | 12.09 | 8.86 | 18.62 | 20.1 | 990 | 0.0 | 0 |
| 20Q1 (5) | 11.65 | -25.08 | 0 | 0.15 | -25.0 | 0 | 0.44 | -26.67 | 0 | 0.87 | -22.32 | 0 | 1.29 | 0.11 | 0 | 3.78 | -2.12 | 0 | 7.47 | 3.68 | 0 | 990 | 0.0 | 0 |
| 19Q4 (4) | 15.55 | 18.61 | 0.0 | 0.2 | -23.08 | 0.0 | 0.6 | 76.47 | 0.0 | 1.12 | 38.27 | 0.0 | 1.29 | -35.15 | 0.0 | 3.86 | 48.78 | 0.0 | 7.20 | 16.57 | 0.0 | 990 | 0 | 0.0 |
| 19Q3 (3) | 13.11 | -34.22 | 0.0 | 0.26 | -13.33 | 0.0 | 0.34 | -59.52 | 0.0 | 0.81 | -44.9 | 0.0 | 1.98 | 31.75 | 0.0 | 2.59 | -38.47 | 0.0 | 6.18 | -16.23 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 19.93 | 0 | 0.0 | 0.3 | 0 | 0.0 | 0.84 | 0 | 0.0 | 1.47 | 0 | 0.0 | 1.51 | 0 | 0.0 | 4.21 | 0 | 0.0 | 7.38 | 0 | 0.0 | 0 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 100.32 | -33.35 | 2.88 | -10.28 | 2.11 | -0.47 | 10.77 | -0.65 | 2.87 | 34.62 | 2.10 | 49.33 | 10.74 | 49.07 | 990 | 0.0 |
| 2022 (9) | 150.52 | 30.32 | 3.21 | 57.35 | 2.12 | -10.55 | 10.84 | 53.11 | 2.13 | 20.74 | 1.41 | -31.36 | 7.20 | 17.49 | 990 | 0.0 |
| 2021 (8) | 115.5 | 83.13 | 2.04 | 83.78 | 2.37 | 14.49 | 7.08 | 50.32 | 1.77 | 0.36 | 2.05 | -37.48 | 6.13 | -17.92 | 990 | 0.0 |
| 2020 (7) | 63.07 | 29.8 | 1.11 | 46.05 | 2.07 | 16.29 | 4.71 | 38.53 | 1.76 | 12.52 | 3.28 | -10.41 | 7.47 | 6.72 | 990 | 0.0 |
| 2019 (6) | 48.59 | 3.78 | 0.76 | -2.56 | 1.78 | 32.84 | 3.4 | 16.44 | 1.56 | -6.11 | 3.66 | 28.0 | 7.00 | 12.2 | 990 | 0 |
| 2018 (5) | 46.82 | 21.55 | 0.78 | -21.21 | 1.34 | -4.96 | 2.92 | 5.42 | 1.67 | -35.18 | 2.86 | -21.81 | 6.24 | -13.27 | 0 | 0 |
| 2017 (4) | 38.52 | 0 | 0.99 | 0 | 1.41 | 0 | 2.77 | 0 | 2.57 | 0 | 3.66 | 0 | 7.19 | 0 | 0 | 0 |
