玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)78.66-0.111.27-12.15-88.66-70.17-9.8730.2-2.49-9.8027.14-1.77-1.8828.79-35.25-1.3329.63-35.710.14-6.6727.27-1.3979.1624.8634.17-3.53-6.28128.57182.8660.71-28.57-152.38-242.8618.0712.94-23.07
23Q3 (19)78.75-0.812.61-6.44-125.17-265.13-14.14-237.82-442.37-13.45-233.96-426.46-2.64-245.05-500.0-1.89-233.1-450.00.1515.3825.0-6.67-138.91-157.1635.420.171.5545.45259.09-54.5554.55-57.58016.002.37-11.75
23Q2 (18)79.391.377.02-2.8633.33-60.6710.26-44.81210.3210.04-43.56207.381.82-41.48245.61.42-39.32257.780.130.030.017.14-33.46035.363.826.35-28.57-14.29-242.86128.572.8660.7115.63-1.57-30.38
23Q1 (17)78.320.846.43-4.2939.9274.9318.59293.04183.9717.79284.74180.173.11323.74223.92.34338.78224.470.1318.1844.4425.761492.43321.534.06-6.588.16-25.00-131.25-135.71125.00525.0525.015.88-32.4-37.9
22Q4 (16)77.671.28.58-7.14-283.0861.67-9.63-333.17-111.18-9.63-333.74-111.18-1.39-310.61-157.41-0.98-281.48-133.330.11-8.3310.0-1.85-115.85-128.3736.464.5320.8580.00-20.0-82.2220.000106.6723.4929.56-0.51
22Q3 (15)76.753.463.593.90319.1128.974.13144.41120.154.12144.06120.10.66152.8133.00.54160.0130.680.1220.033.3311.670247.9134.884.9133.94100.00400.060.00.00-100.0-100.018.13-19.24-30.99
22Q2 (14)74.180.85.68-1.7889.693.28-9.3057.9979.76-9.3557.8679.65-1.2550.267.19-0.9052.1373.680.1011.1142.860.00100.0100.033.255.59199.0120.00-71.43-66.6780.00300.071.4322.45-12.2-27.81
22Q1 (13)73.592.8811.58-17.118.1662.66-22.14-385.5372.92-22.19-386.6272.86-2.51-364.8156.87-1.88-347.6263.570.09-10.050.0-11.63-278.3781.5331.494.38196.5270.00-84.4428.3320.00106.67-56.025.578.3-39.03
21Q4 (12)71.53-3.466.94-18.63-38.4151.79-4.5677.7690.93-4.5677.7690.93-0.5473.087.32-0.4276.1488.520.1011.1142.866.52182.64117.7830.17102.35106.36450.00620.0462.5-300.00-900.0-1600.023.61-10.13-32.21
21Q3 (11)74.095.566.12-13.4649.1565.0-20.5055.3872.3-20.5055.3872.3-2.0047.5161.54-1.7648.5460.090.0928.5750.0-7.8975.6186.3214.9134.08-12.5562.504.1718.7537.50-19.64-20.8326.27-15.53-33.16
21Q2 (10)70.196.4317.2-26.4742.2349.47-45.9443.8-200.75-45.9443.8-200.86-3.8134.54-166.96-3.4233.72-169.80.0716.67-36.36-32.3548.62-149.611.124.71-37.160.0010.0152.546.672.67-78.2231.10-25.85-32.76
21Q1 (9)65.95-1.4120.04-45.82-18.5830.61-81.75-62.5246.08-81.75-62.5246.08-5.82-36.6239.56-5.16-40.9834.850.06-14.2920.0-62.96-71.6952.2410.62-27.36-57.9654.55-31.8228.5745.45127.27-21.0541.9420.410
20Q4 (8)66.89-4.215.09-38.64-0.47-72.5-50.3032.05-603.5-50.3032.05-603.5-4.2618.08-653.25-3.6617.01-638.240.0716.670.0-36.6736.44-246.6814.62-14.25-15.0580.0052.0140.020.00-57.78-93.3334.83-11.37-10.6
20Q3 (7)69.8216.5828.18-38.4626.5833.22-74.02-262.3211.15-74.02-262.511.15-5.20-191.3919.38-4.41-190.020.40.06-45.45-14.29-57.69-188.4513.4717.05-3.56-3.3452.63146.05-25.4447.37-77.8961.0539.30-15.03-19.45
20Q2 (6)59.899.012.31-52.3820.6736.3845.60130.08-44.5445.55130.04-43.45.69159.09-39.534.90161.87-40.240.11120.010.065.22149.48-39.2817.68-30.01-7.39-114.29-369.39-14.29214.29272.187.1446.250-38.84
20Q1 (5)54.94-5.470-66.03-194.780-151.61-1617.620-151.61-1617.620-9.63-1350.650-7.92-1264.7100.05-28.570-131.82-627.28025.2646.78042.42121.21057.58-80.8100.00-100.00
19Q4 (4)58.126.70.0-22.4061.10.09.99111.990.09.99111.990.00.77111.940.00.68112.270.00.070.00.025.00137.50.017.21-2.440.0-200.00-383.330.0300.00920.00.038.96-20.150.0
19Q3 (3)54.47-6.950.0-57.5930.050.0-83.31-201.330.0-83.31-203.520.0-6.45-168.540.0-5.54-167.560.00.07-30.00.0-66.67-162.070.017.64-7.60.070.59170.590.029.41-85.290.048.79-35.480.0
19Q2 (2)58.5400.0-82.3300.082.2200.080.4800.09.4100.08.2000.00.1000.0107.4100.019.0900.0-100.0000.0200.0000.075.6200.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)78.794.07-6.5105.30-15.60.5700.5300.4000.5400.5636.597.77701.0334.17-6.28-900.0001000.002328.575.82-8.2816.41-25.81
2022 (9)75.716.84-4.7306.28-35.4-8.180-8.210-4.500-3.2000.4128.120.97036.4620.8558.82-21.0141.1861.276.35-6.2622.12-24.97
2021 (8)70.869.91-24.1509.72-29.17-32.800-32.800-12.940-10.4700.3228.0-20.14030.17106.3674.47-78.9525.5306.77-27.3329.48-28.32
2020 (7)64.4712.57-44.81013.73-14.22-13.000-13.020-3.780-3.1400.254.174.90-83.2914.62-15.05353.850-253.8509.32162.241.13-24.89
2019 (6)57.272.65-53.50016.0020.010.0909.4702.6502.4600.24-17.2429.33017.2146.34-500.000600.0003.55-55.7954.76-6.31
2018 (5)55.790.78-67.17013.3310.48-42.210-41.500-13.240-11.9700.297.41-25.00011.7623.01160.00-52.0-60.0008.04058.4518.92
2017 (4)55.36-8.84-33.94012.0735.17-10.310-10.290-3.050-2.7400.2705.17-58.649.56-20.66333.330-233.3300.00049.1517.39
2016 (3)60.730-17.6408.9300.5000.5700.0000.0000.00012.50012.0500.0000.0000.00041.870

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