- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 34.19 | -4.39 | 296.18 | 1.21 | 12.04 | 42.35 | 3.02 | 174.55 | 235.56 | 0 | 0 | 0 | 3.54 | 17.18 | -64.07 | 8.83 | 187.15 | -15.3 | 0.00 | 0 | 0 | 821 | 19.51 | 19.51 |
| 23Q3 (19) | 35.76 | 23.87 | 2383.33 | 1.08 | -6.09 | 120.41 | 1.1 | 19.57 | 155.81 | 0 | 0 | 0 | 3.02 | -24.18 | -91.12 | 3.08 | -3.47 | -89.7 | 0.00 | 0 | 0 | 687 | 0.0 | 4.41 |
| 23Q2 (18) | 28.87 | 11.64 | 1365.48 | 1.15 | 11.65 | 194.87 | 0.92 | -21.37 | 104.44 | 0 | 0 | 0 | 3.98 | 0.01 | -79.88 | 3.19 | -29.57 | -86.05 | 0.00 | 0 | 0 | 687 | 0.0 | 4.41 |
| 23Q1 (17) | 25.86 | 199.65 | 2250.91 | 1.03 | 21.18 | 243.33 | 1.17 | 30.0 | 154.35 | 0 | 0 | 0 | 3.98 | -59.56 | -85.4 | 4.52 | -56.62 | -89.18 | 0.00 | 0 | 0 | 687 | 0.0 | 4.41 |
| 22Q4 (16) | 8.63 | 499.31 | 3219.23 | 0.85 | 73.47 | 80.85 | 0.9 | 109.3 | 52.54 | 0 | 0 | 0 | 9.85 | -71.05 | -94.55 | 10.43 | -65.08 | -95.4 | 0.00 | 0 | 0 | 687 | 4.41 | 4.41 |
| 22Q3 (15) | 1.44 | -26.9 | 176.92 | 0.49 | 25.64 | 53.12 | 0.43 | -4.44 | 7.5 | 0 | 0 | 0 | 34.03 | 71.88 | -44.7 | 29.86 | 30.73 | -61.18 | 0.00 | 0 | 0 | 658 | 0.0 | -11.08 |
| 22Q2 (14) | 1.97 | 79.09 | 0 | 0.39 | 30.0 | 0 | 0.45 | -2.17 | 0 | 0 | 0 | 0 | 19.80 | -27.41 | 0 | 22.84 | -45.38 | 0 | 0.00 | 0 | 0 | 658 | 0.0 | 0 |
| 22Q1 (13) | 1.1 | 323.08 | 0 | 0.3 | -36.17 | 0 | 0.46 | -22.03 | 0 | 0 | 0 | 0 | 27.27 | -84.91 | 0 | 41.82 | -81.57 | 0 | 0.00 | 0 | 0 | 658 | 0.0 | 0 |
| 21Q4 (12) | 0.26 | -50.0 | 0 | 0.47 | 46.88 | 0 | 0.59 | 47.5 | 0 | 0 | 0 | 0 | 180.77 | 193.75 | 0 | 226.92 | 195.0 | 0 | 0.00 | 0 | 0 | 658 | -11.08 | 0 |
| 21Q3 (11) | 0.52 | 0 | 0 | 0.32 | 0 | 0 | 0.4 | 0 | 0 | 0 | 0 | 0 | 61.54 | 0 | 0 | 76.92 | 0 | 0 | 0.00 | 0 | 0 | 740 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 124.68 | 848.14 | 4.48 | 119.61 | 6.21 | 177.23 | 0 | 0 | 3.59 | -76.84 | 4.98 | -70.76 | 0.00 | 0 | 821 | 19.51 |
| 2022 (9) | 13.15 | 438.93 | 2.04 | 31.61 | 2.24 | 29.48 | 0 | 0 | 15.51 | -75.58 | 17.03 | -75.97 | 0.00 | 0 | 687 | 4.41 |
| 2021 (8) | 2.44 | -87.03 | 1.55 | -10.92 | 1.73 | 6.13 | 0 | 0 | 63.52 | 586.72 | 70.90 | 718.2 | 0.00 | 0 | 658 | -11.08 |
| 2020 (7) | 18.81 | -80.23 | 1.74 | -51.4 | 1.63 | -41.79 | 0 | 0 | 9.25 | 145.81 | 8.67 | 194.41 | 0.00 | 0 | 740 | 2.35 |
| 2019 (6) | 95.13 | 8.41 | 3.58 | 10.49 | 2.8 | 30.84 | 0 | 0 | 3.76 | 1.92 | 2.94 | 20.69 | 0.00 | 0 | 723 | 12.09 |
| 2018 (5) | 87.75 | 29.04 | 3.24 | 18.68 | 2.14 | 69.84 | 0 | 0 | 3.69 | -8.03 | 2.44 | 31.61 | 0.00 | 0 | 645 | -0.46 |
| 2017 (4) | 68.0 | 56.83 | 2.73 | -4.21 | 1.26 | -1.56 | 0 | 0 | 4.01 | -38.92 | 1.85 | -37.23 | 0.00 | 0 | 648 | 63.64 |
| 2016 (3) | 43.36 | 0 | 2.85 | 0 | 1.28 | 0 | 0 | 0 | 6.57 | 0 | 2.95 | 0 | 0.00 | 0 | 396 | 0 |
