. 愛玩股

   玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)4.41-4.1312.790.140.0-12.50.433.33207.690.030.0-57.143.174.31-22.429.0739.08172.810.684.31-62.0000
23Q3 (19)4.610.0538.970.14180.00.00.311.11150.00.03-72.73-62.53.04154.43-28.046.520.9779.890.65-75.22-73.02000
23Q2 (18)4.18-0.4818.410.05-70.59-54.550.2722.73145.450.11120.037.51.20-70.45-61.616.4623.31107.292.63121.0516.12000
23Q1 (17)4.27.4233.760.176.2570.00.2269.23144.440.05-28.57-28.574.05-1.0927.15.2457.5582.751.19-33.5-46.6000
22Q4 (16)3.9118.1320.680.1614.2960.00.138.3330.00.07-12.50.04.09-3.2532.583.32-8.297.721.79-25.93-17.14000
22Q3 (15)3.31-6.23-2.070.1427.2740.00.129.099.090.080.033.334.2335.7342.963.6316.3411.42.426.6536.15000
22Q2 (14)3.5312.4232.710.1110.00.00.1122.2210.00.0814.2914.293.12-2.15-24.653.128.72-17.112.271.66-13.88000
22Q1 (13)3.14-3.091.290.10.00.00.09-10.00.00.070.016.673.183.18-1.272.87-7.13-1.272.233.1815.18000
21Q4 (12)3.24-4.1436.130.10.066.670.1-9.0942.860.0716.6775.03.094.3222.433.09-5.164.942.1621.7128.55000
21Q3 (11)3.3827.0758.690.1-9.0925.00.1110.00.00.06-14.290.02.96-28.46-21.233.25-13.43-36.981.78-32.54-36.98000
21Q2 (10)2.66-14.191.530.1110.037.50.111.11-16.670.0716.6716.674.1428.235.433.7629.49-17.922.6335.9614.91000
21Q1 (9)3.130.2514.390.166.670.00.0928.57-18.180.0650.020.03.2327.96-12.582.90-1.29-28.481.9415.164.9000
20Q4 (8)2.3811.74-19.870.06-25.0-45.450.07-36.36-36.360.04-33.33300.02.52-32.88-31.932.94-43.05-20.591.68-40.34399.16000
20Q3 (7)2.13-18.7-20.220.080.0-33.330.11-8.3310.00.060.0200.03.7623.0-16.435.1612.7537.892.8223.0276.06000
20Q2 (6)2.62-3.3219.630.08-20.0-20.00.129.099.090.0620.0200.03.05-17.25-33.134.5812.84-8.812.2924.12150.76000
20Q1 (5)2.71-8.75-6.550.1-9.0942.860.110.037.50.05400.025.03.69-0.3752.874.069.5947.141.85447.9733.76000
19Q4 (4)2.9711.240.00.11-8.330.00.1110.00.00.01-50.00.03.70-17.590.03.70-1.110.00.34-55.050.0000.0
19Q3 (3)2.6721.920.00.1220.00.00.1-9.090.00.020.00.04.49-1.570.03.75-25.430.00.75-17.980.0000.0
19Q2 (2)2.19-24.480.00.142.860.00.1137.50.00.02-50.00.04.5789.170.05.0282.080.00.91-33.790.0000.0
19Q1 (1)2.90.00.00.070.00.00.080.00.00.040.00.02.410.00.02.760.00.01.380.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)17.3925.20.5-1.961.19164.440.23-25.812.88-21.696.84111.221.32-40.7400
2022 (9)13.8912.20.5124.390.4515.380.3119.233.6710.873.242.842.236.2700
2021 (8)12.3825.810.4128.120.39-2.50.2623.813.311.843.15-22.52.10-1.5900
2020 (7)9.84-8.380.32-21.950.40.00.21133.333.25-14.814.079.152.13154.6700
2019 (6)10.7420.810.4124.240.481.820.09-30.773.822.843.7250.50.84-42.6900
2018 (5)8.895129.410.3300.222100.00.1303.7102.47-57.931.46000
2017 (4)0.170000.010000.0005.8800.00000

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