玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)64.31-1.2-2.8514.92-17.39-3.1814.83-17.34-15.3511.85-15.36-16.739.42-0.748.535.69-7.78-18.250.479.3-4.0815.84-20.2-12.6367.71-0.82135.35100.65-0.0614.22-0.658.5-105.55.55-39.94-17.9
23Q3 (19)65.09-2.25-2.5218.061.3546.017.94-1.9142.7214.00-3.6542.869.490.21115.686.17-6.0978.840.43-4.4422.8619.855.749.4768.2754.53227.43100.713.32.77-0.71-128.57-135.719.2427.98-0.65
23Q2 (18)66.59-3.319.6717.821.6570.0418.291.05111.6914.530.14134.739.4723.95215.676.5717.11197.290.4515.3828.5718.780.4396.8644.18-1.0326.4597.500.79-20.642.50-23.33110.947.22-15.164.79
23Q1 (17)68.874.031.9817.5313.7638.3618.103.3136.0914.511.9732.757.64-11.9892.935.61-19.480.390.39-20.4139.2918.703.1430.544.6455.1617.4496.749.781.463.26-72.55-29.898.5125.89-13.95
22Q4 (16)66.20-0.850.0615.4124.58-3.4517.5239.387.4214.2345.29.468.6897.2755.836.96101.7448.720.4940.036.1118.1336.527.1528.7737.9956.5388.12-10.08-9.0811.88494.06672.286.76-27.31-9.26
22Q3 (15)66.779.96-1.7812.3718.03-3.7412.5745.499.789.8058.3213.034.4046.6741.033.4556.1143.150.350.025.013.2839.26.9220.85-40.334.5198.00-20.23-11.82.00108.75118.09.3034.98-7.28
22Q2 (14)60.72-10.08-10.1110.48-17.28-10.128.64-35.04-15.296.19-43.37-24.973.00-24.24-10.452.21-28.94-7.140.3525.020.699.54-33.43-13.3534.94-8.08-13.86122.8628.856.69-22.86-591.43-50.866.89-30.33-25.67
22Q1 (13)67.532.07-4.712.67-20.61-11.8313.30-18.45-7.3210.93-15.92-4.123.96-28.9-10.413.11-33.55-7.990.28-22.22-6.6714.33-15.31-6.7138.01106.8-10.0195.35-1.62-4.654.65202.3309.8932.750.61
21Q4 (12)66.16-2.68-2.0915.9624.2114.816.3142.45133.013.0049.94136.795.5778.5375.164.6894.1986.450.3628.57-21.7416.9236.23117.218.38-7.87-12.9796.92-12.77-9.541.54113.85121.547.45-25.7219.39
21Q3 (11)67.980.64-2.9712.8510.2122.9711.4512.2520.658.675.0913.933.12-6.87-41.92.411.26-31.530.28-3.45-39.1312.4212.8118.6219.95-50.81-46.96111.11-3.511.85-11.1126.67-22.2210.038.222.77
21Q2 (10)67.55-4.67-3.3811.66-18.86-19.210.20-28.92-28.228.25-27.63-28.013.35-24.21-59.882.38-29.59-52.110.29-3.33-32.5611.01-28.32-27.3340.56-3.98-41.66115.1515.1512.75-15.150-612.129.27-5.713.74
21Q1 (9)70.864.875.414.3793.41-18.2114.35105.0-17.2411.40107.65-16.614.4238.99-39.123.3834.66-31.990.30-34.78-16.6715.3697.18-17.7742.24100.0-37.42100.00-6.670.00.00100.0100.09.8357.532.93
20Q4 (8)67.57-3.551.727.43-28.9-43.247.00-26.24-42.345.49-27.86-43.233.18-40.78-35.372.51-28.69-34.460.460.017.957.79-25.6-39.4221.12-43.84-29.65107.14-1.79-1.54-7.1421.4319.056.24-23.620
20Q3 (7)70.060.218.5710.45-27.585.889.49-33.22-5.677.61-33.6-4.875.37-35.6946.323.52-29.1836.430.466.9843.7510.47-30.89-8.6437.61-45.932.29109.096.829.09-9.09-327.2708.170.250
20Q2 (6)69.913.994.5614.43-17.8724.414.21-18.0517.9311.46-16.1718.518.3515.01105.674.970.070.210.4319.4443.3315.15-18.911.469.522.9924.59102.132.135.65-2.134.26-163.838.15-14.66-7.39
20Q1 (5)67.231.22.0817.5734.22-3.1417.3442.83-5.4513.6741.37-5.277.2647.5628.724.9729.7712.440.36-7.6916.1318.6845.26-3.4667.50124.85143.42100.00-8.110.0-2.2274.8109.550-10.24
19Q4 (4)66.432.940.013.0932.620.012.1420.680.09.6720.880.04.9234.060.03.8348.450.00.3921.880.012.8612.220.030.025.590.0108.828.820.0-8.8200.00.0000.0
19Q3 (3)64.53-3.480.09.87-14.910.010.06-16.510.08.00-17.270.03.67-9.610.02.58-11.640.00.326.670.011.46-15.740.028.43-49.050.0100.003.450.00.00-100.00.00.00-100.00.0
19Q2 (2)66.861.520.011.60-36.050.012.05-34.30.09.67-32.990.04.06-28.010.02.92-33.940.00.30-3.230.013.60-29.720.055.80101.230.096.67-3.330.03.3300.08.80-17.290.0
19Q1 (1)65.860.00.018.140.00.018.340.00.014.430.00.05.640.00.04.420.00.00.310.00.019.350.00.027.730.00.0100.000.00.00.000.00.010.640.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)65.800.8116.8329.460.7746.7716.9726.1713.4626.3834.1582.2322.8350.31.6818.3118.0226.6367.71135.3599.212.780.79-77.231.67326.167.39-7.39
2022 (9)65.27-4.0413.00-6.00.53-20.6113.451.5110.651.6218.7420.5915.1916.671.4214.5214.230.9928.7756.5396.52-7.093.4800.39-11.547.98-11.82
2021 (8)68.02-1.0313.8316.120.66-11.7913.2515.9210.4815.1615.54-9.0713.02-5.521.24-17.8814.0913.4518.38-12.97103.89-0.06-4.4400.44-21.559.0515.29
2020 (7)68.734.2511.91-9.430.75-22.4211.43-12.759.10-12.517.09-8.0713.78-4.71.519.4212.42-12.921.12-29.65103.953.18-3.9500.5731.957.85-5.99
2019 (6)65.931.4813.15-38.750.97406.313.10-41.0410.40-42.2218.59-55.7614.46-51.751.38-16.8714.26-36.9330.026.3100.744.34-0.7400.43-15.368.357.74
2018 (5)64.9713.3721.4759.990.1969.7322.2272.2518.0067.1342.0219.2429.9740.371.66-16.1622.6174.1928.24-57.6796.55-7.513.4500.5107.753.75
2017 (4)57.312.9513.4224.030.11012.9017.0610.7718.0935.24-5.621.356.431.98-10.012.9816.166.715.39104.395.97-4.3900.0007.4745.33
2016 (3)55.6744.4810.82110.510.00011.0287.19.1280.2437.33020.0602.20011.1878.5963.30-75.6798.5110.331.49-89.550.0005.1455.76
2015 (2)38.5305.1400.0005.8905.0600.0000.0000.0006.260260.14089.29014.2900.0003.300

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