玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)44.53-2.73-7.8428.263.672.5818.18-63.6-20.6816.65-58.06-20.333.58-61.87-34.911.47-58.47-33.780.090.0-10.019.87-61.54-19.62140.59-6.31-8.67156.14185.230.27-55.26-221.27-178.2919.2420.023.27
23Q3 (19)45.78-7.297.2127.26-11.954.8949.959.4911.7239.709.0112.189.39-0.21-3.693.548.26-10.380.090.0-18.1851.669.1311.34150.06-19.091.9854.75-19.06-5.6945.5742.418.6316.03-9.13-2.2
23Q2 (18)49.383.237.5930.967.7639.1545.6240.0753.9736.4249.6957.199.4155.7925.83.2746.646.510.090.0-30.7747.3437.4251.78185.46-5.1623.167.64-23.7-9.9832.00169.0928.6817.64-4.8514.62
23Q1 (17)47.85-0.9712.8528.734.2810.0332.5742.1-9.124.3316.41-12.836.049.82-16.692.230.45-32.220.09-10.0-25.034.4539.36-8.26195.5527.0340.3388.65-26.0421.5611.89159.88-56.0718.54-0.48-2.73
22Q4 (16)48.3213.1612.0127.556.0-0.6822.92-48.74-14.6420.90-40.94-1.095.50-43.59-3.682.22-43.8-19.570.10-9.09-23.0824.72-46.72-13.32153.944.6148.46119.86106.4715.75-19.86-147.34-460.018.6313.676.34
22Q3 (15)42.7018.9719.8425.9916.8127.7144.7150.89117.3635.3952.74129.519.7530.35136.083.9528.66107.890.11-15.38-8.3346.4048.77108.82147.15-2.3332.5458.05-22.73-41.3741.9568.684178.6516.396.5-3.36
22Q2 (14)35.89-15.35-6.4922.25-14.786.9229.63-17.3131.1223.17-16.98111.997.483.17168.13.07-6.69151.640.138.3318.1831.19-16.94112.32150.668.1219.6975.133.02-53.3424.87-8.14140.7615.39-19.25-13.68
22Q1 (13)42.40-1.720.1226.11-5.88-11.2835.8333.4520.827.9132.0922.257.2526.9734.263.2919.230.560.12-7.699.0937.5531.6618.94139.3534.394.7372.93-29.57-26.527.07863.433392.2719.068.79-0.21
21Q4 (12)43.1421.08-8.2927.7436.31-6.7626.8530.5315.3421.1337.035.495.7138.2628.892.7645.2622.670.138.3318.1828.5228.3512.73103.69-6.64.66103.554.57-18.52-3.55-461.787.3917.523.3-8.99
21Q3 (11)35.63-7.17-8.0320.35-2.21-10.8620.5760.4516.0215.4241.084.544.1348.0327.861.9055.7416.560.129.099.0922.2251.2612.56111.02-11.814.9999.02-38.5-23.230.98101.61103.3816.96-4.88-7.98
21Q2 (10)38.38-9.37-20.2220.81-29.29-36.1912.82-56.78-56.1710.93-52.12-52.832.79-48.33-53.421.22-51.59-58.080.110.0-15.3814.69-53.47-52.83125.88-5.424.45161.0262.2745.25-61.02-7971.19-424.7517.83-6.652.83
21Q1 (9)42.35-9.97-2.6229.43-1.0842.0429.6627.4124.8822.8313.9823.275.4021.935.342.5212.023.530.110.00.031.5724.7821.38133.0634.3118.9599.22-21.9214.690.78102.76-93.7319.10-0.78-6.23
20Q4 (8)47.0421.4223.1429.7530.3177.6123.2831.381.3120.0335.867.624.4337.1571.712.2538.0459.570.110.0-8.3325.3028.1769.2399.072.6120.48127.08-1.47-2.24-28.122.976.2519.254.45-6.33
20Q3 (7)38.74-19.482.5722.83-29.990.6217.73-39.38-27.9914.75-36.34-21.963.23-46.08-29.781.63-43.99-30.040.11-15.38-8.3319.74-36.61-25.9396.55-4.5513.39128.9916.3639.73-28.99-149.28-476.8118.436.2911.63
20Q2 (6)48.1110.6231.0932.6157.3840.0229.2523.166.3623.1725.117.725.9950.137.732.9142.655.430.1318.180.031.1419.725.63101.15-9.57-9.06110.8528.1330.54-11.63-194.08-177.1117.34-14.874.27
20Q1 (5)43.4913.8525.2620.7223.710.9223.7584.971.7118.5254.982.213.9954.65-0.52.0444.680.490.11-8.330.026.0173.981.48111.8636.0319.7486.52-33.458.7312.36141.2-39.520.37-0.886.37
19Q4 (4)38.201.140.016.75-26.180.012.84-47.850.011.95-36.770.02.58-43.910.01.41-39.480.00.120.00.014.95-43.90.082.23-3.430.0130.0040.830.0-30.00-490.00.020.5524.470.0
19Q3 (3)37.772.920.022.69-2.580.024.62-10.470.018.90-12.130.04.60-17.270.02.33-15.580.00.12-7.690.026.65-9.60.085.15-23.450.092.318.70.07.69-48.990.016.51-0.720.0
19Q2 (2)36.705.70.023.2924.680.027.5017.770.021.5118.710.05.5638.650.02.7635.960.00.1318.180.029.4815.020.0111.2319.060.084.926.720.015.08-26.190.016.63-13.160.0
19Q1 (1)34.720.00.018.680.00.023.350.00.018.120.00.04.010.00.02.030.00.00.110.00.025.630.00.093.420.00.079.570.00.020.430.00.019.150.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)46.8310.8128.7813.261.40-0.1936.6010.8129.339.8926.50-7.1510.83-12.940.37-19.5738.3510.65140.59-8.6778.652.2921.35-7.610.00017.853.3
2022 (9)42.265.9725.413.461.40-16.3433.0346.7326.6951.6528.5465.8312.4445.160.46-6.1234.6642.81153.9448.4676.89-29.523.1100.00017.28-2.98
2021 (8)39.88-10.424.56-8.261.67-12.8622.51-4.917.60-8.6217.212.998.57-2.390.498.8924.27-5.6103.694.66109.07-3.55-9.0700.00017.81-5.22
2020 (7)44.5120.7926.7730.521.920.1223.675.8119.268.1416.710.428.781.620.45-6.2525.715.3799.0720.48113.0923.34-13.0900.00018.793.75
2019 (6)36.8510.1620.5118.551.9212.6422.3711.9117.8111.4516.64-0.38.644.850.48-5.8824.4011.4282.23-21.791.696.228.31-37.860.00018.11-5.92
2018 (5)33.45-12.6617.30-29.761.70-8.2819.99-11.0415.98-8.6916.69-13.78.24-16.940.51-8.9321.90-11.3105.023.1286.32-21.1513.3700.00019.255.25
2017 (4)38.305.3424.6332.631.86-19.2522.4720.4817.5036.8319.3467.599.9250.30.569.824.6914.89101.8413.62109.489.95-9.4800.00018.295.48
2016 (3)36.36-3.1418.575.992.309.6218.65-44.0812.79-52.1911.54-36.146.60-41.230.5121.4321.49-39.7489.6337.4399.5790.040.43-99.10.00017.34-15.17
2015 (2)37.5412.1617.5217.112.10118.7833.3599.5826.75107.218.0725.7511.2319.340.42-42.4735.66101.0165.2214.2452.40-41.3647.31343.940.00020.4420.66
2014 (1)33.47014.9600.96016.71012.91014.3709.4100.73017.74057.0919.4689.34010.6600.00016.940

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