玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)34.4910.09-15.6715.8521.36-33.461.36-94.45-92.641.09-94.88-92.20.31-95.19-93.930.30-92.0-90.850.170.0-26.093.68-86.19-81.2870.37-2.7126.091300.002322.73908.16-1175.00-2635.53-3959.0910.81-7.8417.63
23Q3 (19)31.33-14.91-20.0213.06-34.24-5.7724.50-6.8420.6321.306.6633.466.44-5.155.233.75-0.271.90.17-5.56-26.0926.65-4.5524.6572.33-11.5117.8253.66-29.48-20.4746.3485.3747.9411.731.37.42
23Q2 (18)36.824.48-5.6919.862.95-14.9526.3049.94-8.6819.9753.03-8.486.7967.65-33.823.7653.47-35.280.180.0-30.7727.9245.72-6.4781.74-5.628.3176.09-29.86-6.1425.00345.8332.011.588.126.34
23Q1 (17)35.24-13.84-4.6819.29-19.02-5.7217.54-5.09-32.313.05-6.59-34.064.05-20.74-53.822.45-25.3-53.950.18-21.74-33.3319.16-2.54-28.9686.6155.197.86108.47-15.8837.49-10.1764.87-148.1910.7116.54-7.51
22Q4 (16)40.904.4220.4423.8271.8635.8818.48-9.018.7113.97-12.471.385.11-16.5-22.223.28-10.87-25.280.230.0-28.1219.66-8.049.155.81-9.097.47128.9591.1223.99-28.95-192.41-985.539.19-15.84-9.19
22Q3 (15)39.170.338.9313.86-40.64-32.1920.31-29.48-1.8815.96-26.86-3.216.12-40.35-26.883.68-36.66-33.930.23-11.54-32.3521.38-28.38-0.8361.39-18.6627.1567.47-16.77-31.7731.3365.42719.2810.920.282.44
22Q2 (14)39.045.65.1723.3514.133.4128.8011.1543.0721.8210.2631.7610.2616.9935.715.819.2114.820.26-3.7-13.3329.8510.6842.1475.47-6.0141.7581.062.74-27.4218.94-10.24262.0410.89-5.9619.28
22Q1 (13)36.978.861.5420.4616.7110.5325.9152.4138.4119.7943.6127.358.7733.497.745.3221.187.040.27-15.62-15.6226.9749.6736.780.3054.6372.7678.90-24.14-21.121.10891.281334.8611.5814.43-12.27
21Q4 (12)33.96-5.565.2417.53-14.248.7517.00-17.8720.9113.78-16.4311.46.57-21.51-19.494.39-21.181.860.32-5.88-5.8818.02-16.4217.6251.937.56-44.87104.005.17-9.0-2.67-340.081.3310.12-5.070.7
21Q3 (11)35.96-3.1219.4720.44-9.4845.4820.702.8371.9316.49-0.4264.248.3710.7127.015.5710.0862.390.3413.330.021.562.6760.4248.28-9.32-47.2198.89-11.46-16.491.11109.51107.0410.6616.763.0
21Q2 (10)37.121.9526.1722.5821.9986.6120.137.5379.7316.566.5696.677.56-7.13-21.585.061.81-0.390.30-6.25-48.2821.006.4463.0453.2414.54-47.19111.6911.692.96-11.69-894.81-37.929.13-30.83-18.77
21Q1 (9)36.4112.8318.4118.5114.8342.0618.7233.1436.8415.5425.6341.668.14-0.2533.014.9715.3150.150.32-5.8810.3419.7328.7928.2846.48-50.65-47.73100.00-12.55.881.47110.29-73.5313.2031.340
20Q4 (8)32.277.21-4.9816.1214.739.2114.0616.7827.3612.3723.2119.868.1623.8231.194.3125.6633.440.340.013.3315.3213.9918.9494.192.98-0.32114.29-3.49-15.02-14.299.5258.5710.05-2.9-9.46
20Q3 (7)30.102.31-3.2514.0516.1226.6912.047.515.010.0419.2414.226.59-31.6412.653.43-32.4822.50.34-41.3813.3313.444.359.5491.46-9.28-14.91118.429.1710.53-15.79-86.32-121.0510.35-7.92-13.1
20Q2 (6)29.42-4.33-4.8512.10-7.140.3311.20-18.13-2.868.42-23.25-5.299.6457.52-10.995.0853.47-5.050.58100.03.5712.88-16.25-5.29100.8213.37-3.29108.4714.862.86-8.47-252.54-55.3711.240-6.1
20Q1 (5)30.75-9.45013.03-11.72013.6823.91010.976.306.12-1.6103.312.4800.29-3.33015.3819.41088.93-5.88094.44-29.7705.56116.1100.00-100.00
19Q4 (4)33.969.160.014.7633.090.011.045.440.010.3217.410.06.226.320.03.2315.360.00.300.00.012.884.970.094.49-12.090.0134.4825.520.0-34.48-382.760.011.10-6.80.0
19Q3 (3)31.110.610.011.09-8.040.010.47-9.190.08.79-1.120.05.85-45.980.02.80-47.660.00.30-46.430.012.27-9.780.0107.483.10.0107.141.60.0-7.14-30.950.011.91-0.50.0
19Q2 (2)30.9200.012.0600.011.5300.08.8900.010.8300.05.3500.00.5600.013.6000.0104.2500.0105.4500.0-5.4500.011.9700.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.50-11.5617.06-16.660.9726.117.63-25.1114.01-22.2116.35-43.1910.40-44.830.72-30.7719.48-21.1770.3726.0996.6211.13.38-74.10.61453.6311.215.16
2022 (9)39.019.020.473.860.7713.3723.5423.1818.0115.8228.78-14.0418.85-6.271.04-19.3824.7123.355.817.4786.97-15.7413.0300.11-59.2910.66-0.65
2021 (8)35.7917.6119.7142.930.68-19.3419.1156.015.5555.533.4839.9720.1158.971.294.8820.0446.7151.93-44.87103.22-8.67-3.2200.27-51.9110.730.66
2020 (7)30.43-4.1913.7910.230.84-5.9312.2510.1610.008.2323.926.9812.6513.251.237.8913.664.5194.19-0.32113.010.46-12.3300.57-44.6610.66-9.04
2019 (6)31.7611.0112.5120.170.89338.8611.1213.79.2426.7522.3614.211.1717.091.14-5.7913.0719.2594.49-29.52112.504.85-12.5001.0214.6811.729.02
2018 (5)28.61-8.5910.41-9.480.20-74.259.78-9.617.29-18.6419.58-14.59.54-15.21.212.5410.96-12.18134.0624.13107.291.13-6.2500.89010.75-5.45
2017 (4)31.3010.2511.50107.210.79-13.5310.82108.888.96112.3222.9090.5211.2586.881.18-4.8412.4878.54108.00-15.02106.10-2.5-6.1000.00011.37-8.53
2016 (3)28.39-2.975.5585.620.91-33.35.18161.624.22193.0612.02248.416.02173.641.2421.576.9962.56127.09-4.7108.82-27.45-5.8800.00012.43-12.09
2015 (2)29.26-1.652.9950.251.37126.041.9823.751.4426.323.4530.192.207.321.02-6.424.3033.13133.36-1.09150.0020.0-50.0000.00014.14-7.16
2014 (1)29.7501.9900.6001.6001.1402.6502.0501.09-10.663.230134.8344.99125.00-2.34-25.0000.00015.230

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