玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)44.691.06-16.424.300.96-16.8728.4620.9-11.8323.4525.4-11.075.9824.844.914.0825.545.150.170.021.4332.0719.4-12.2647.55-5.32-1.6386.54-15.52-3.1615.38730.7780.7748.46-9.84-9.3
23Q3 (19)44.224.69-7.4124.0756.619.2223.54-4.54-4.8118.70-12.04-9.44.79-8.94-1.033.25-5.252.520.176.2513.3326.86-5.99-9.150.22-1.32-0.65102.4463.925.2-2.44-106.5-113.4153.75-21.12-18.29
23Q2 (18)42.24-2.31-16.0115.37-3.21-41.9124.66-8.2221.9621.26-12.2246.225.26-7.2331.173.43-7.5538.870.166.67-5.8828.57-5.7717.9650.89-19.78-24.3662.505.0-52.2137.50-7.35221.8868.144.0831.04
23Q1 (17)43.24-19.12-7.7115.88-45.67-9.5226.87-16.7615.1224.22-8.1523.325.67-0.5320.643.71-4.3817.030.157.14-6.2530.32-17.059.8963.4431.241.9959.52-33.39-19.6440.48375.656.1265.4722.531.07
22Q4 (16)53.4611.9314.3529.2344.7748.1532.2830.539.2826.3727.763.495.7017.77-14.933.8822.4-20.160.14-6.67-26.3236.5523.6911.3748.34-4.3724.5289.369.2234.048.51-53.19-74.4753.43-18.7716.58
22Q3 (15)47.76-5.031.5320.19-23.7-1.0824.7322.36.020.6441.957.724.8420.7-2.813.1728.34-12.670.15-11.76-21.0529.5522.019.2450.55-24.8731.281.82-37.43-8.3618.18159.0927.2765.7826.517.25
22Q2 (14)50.297.342.7226.4650.7714.220.22-13.37-10.2914.54-25.97-17.24.01-14.68-7.62.47-22.08-18.480.176.250.024.22-12.21-8.1267.288.1777.15130.7776.5425.74-30.77-218.68-669.2352.00-19.73-12.09
22Q1 (13)46.850.2110.7317.55-11.0545.5223.34-20.99-10.219.64-22.92-19.314.70-29.85-12.313.17-34.77-16.140.16-15.796.6727.59-15.94-10.162.2060.2320.7174.0711.1160.4925.93-22.22-51.8564.7841.35-3.4
21Q4 (12)46.75-0.62-10.2219.73-3.33-38.2729.5426.62-9.3625.4832.99-2.086.7034.5410.744.8633.888.480.190.011.7632.8221.33-10.5738.820.7513.2166.67-25.33-33.3333.33133.331066.6745.83-18.319.93
21Q3 (11)47.04-3.9224.8720.41-11.919.9723.333.518.6719.169.1117.264.9814.7511.663.6319.817.860.1911.760.027.052.6212.1938.531.453.3389.29-14.15-6.4614.29457.14214.2956.10-5.161.34
21Q2 (10)48.9615.72-1.8823.1792.1210.7622.54-13.274.0617.56-27.86-3.994.34-19.03-7.073.03-19.84-5.310.1713.330.026.36-14.11-0.6437.98-26.3-32.08104.00125.339.2-4.00-107.43-184.059.15-11.80
21Q1 (9)42.31-18.74-12.2212.06-62.27-41.5125.99-20.2524.3524.34-6.4639.245.36-11.433.03.78-15.6329.90.15-11.76-11.7630.69-16.3818.7751.5350.2831.5946.15-53.85-51.2853.851784.62067.0660.855.09
20Q4 (8)52.0738.2312.2231.9672.232.8932.5965.7734.7326.0259.2432.766.0535.65-24.754.4845.45-20.710.17-10.53-41.3836.7052.2230.9334.29-8.05-14.23100.004.760.02.86-37.14041.69-24.69114.9
20Q3 (7)37.67-24.519.3818.56-11.28149.4619.66-9.23148.2316.34-10.66192.314.46-4.5168.673.08-3.75170.180.1911.760.024.11-9.1290.4437.29-33.32-24.2495.450.23-4.554.55-4.55055.360-14.66
20Q2 (6)49.903.5335.1920.921.4577.7421.663.6476.8218.294.6383.824.6715.8834.23.209.9740.970.170.0-22.7326.532.6766.2355.9242.8-2.8595.240.533.94.76000.00-100.0-100.0
20Q1 (5)48.203.8871.7120.62-14.26199.7120.90-13.6201.1517.48-10.82231.694.03-49.88117.842.91-48.5140.50.17-41.38-22.7325.84-7.81147.9839.16-2.05-30.3694.74-5.26-5.260.000063.81228.9223.45
19Q4 (4)46.4034.730.024.05223.250.024.19205.430.019.60250.630.08.04384.340.05.65395.610.00.2952.630.028.03121.410.039.98-18.770.0100.000.00.00.0000.019.40-70.090.0
19Q3 (3)34.44-6.690.07.44-36.790.07.92-35.350.05.59-43.820.01.66-52.30.01.14-49.780.00.19-13.640.012.66-20.680.049.22-14.490.0100.009.090.00.0000.064.8711.290.0
19Q2 (2)36.9131.490.011.7771.080.012.2576.510.09.9588.80.03.4888.110.02.2787.60.00.220.00.015.9653.170.057.562.370.091.67-8.330.00.0000.058.2912.770.0
19Q1 (1)28.070.00.06.880.00.06.940.00.05.270.00.01.850.00.01.210.00.00.220.00.010.420.00.056.230.00.0100.000.00.00.000.00.051.690.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)43.65-12.320.18-14.712.37-22.9325.911.9321.876.5820.5916.214.1813.260.646.6729.44-0.4147.55-1.6377.71-16.622.29226.861.55-0.9958.43-0.51
2022 (9)49.777.3123.6624.23.0718.7525.42-0.220.52-5.3917.72-12.2812.52-15.860.60-11.7629.560.8548.3424.5293.1824.956.82-73.181.56-44.258.734.28
2021 (8)46.38-0.7719.05-17.682.59-18.8325.476.7921.6910.4920.208.614.888.610.68-1.4529.313.138.8213.2174.58-23.0425.42722.032.80-24.5956.323.45
2020 (7)46.7424.8123.1467.563.19112.9523.8569.3919.6375.918.6034.7813.7047.00.69-15.8528.4356.2134.29-14.2396.91-1.333.0973.23.71-31.9554.4420.87
2019 (6)37.4514.7413.8141.931.5029.814.0841.0811.1640.213.8021.699.3232.010.82-3.5318.2040.3239.98-40.6998.211.11.79-37.55.45-27.8545.04-0.9
2018 (5)32.64-5.429.736.571.15-33.379.9822.917.9625.5511.3433.257.0623.210.85-1.1612.9710.2967.41-0.6697.14-14.072.8607.56045.45-16.54
2017 (4)34.51-23.59.13-32.721.73-13.498.12-42.496.34-45.958.51-33.525.73-33.60.8619.4411.76-34.6767.8660.05113.0417.23-13.0400.00054.461.32
2016 (3)45.1134.3813.5724.842.0013.014.1224.6211.7324.9212.80-18.738.63-3.90.72-20.8818.0019.6842.40-34.8996.430.293.57-7.140.00053.7530.52
2015 (2)33.5710.7210.87167.081.77-7.5211.33134.589.39130.1515.75105.618.98119.560.917.0615.0465.4665.12-42.1696.1520.193.85-80.770.00041.180.86
2014 (1)30.3204.0701.915.264.8304.0807.6604.0900.8509.0933.28112.59-14.1680.0020.020.00-40.00.00040.8327.83

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