玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.11-6.64-28.720.1911.76-13.640.2-9.09-13.040.258.738.899.0019.7121.159.48-2.6321.9911.8516.4294.842010.00.0
23Q3 (19)2.26-17.82-37.220.17-15.0-22.730.22-4.35-21.430.239.5227.787.523.4323.099.7316.3925.1610.1833.27103.542010.010.44
23Q2 (18)2.7519.058.70.217.655.260.2321.050.00.2116.6723.537.27-1.18-3.168.361.68-8.07.64-2.013.652010.010.44
23Q1 (17)2.31-21.961.320.17-22.730.00.19-17.3911.760.180.028.577.36-0.98-1.38.235.8510.317.7928.1426.92010.010.44
22Q4 (16)2.96-17.7813.410.220.046.670.23-17.864.550.180.020.07.4321.6229.327.77-0.1-7.826.0821.625.8120110.4410.44
22Q3 (15)3.642.2950.00.2215.7946.670.2821.7464.710.185.8838.466.11-18.63-2.227.78-14.449.85.00-25.59-7.691820.0-0.55
22Q2 (14)2.5310.9617.130.1911.7646.150.2335.2953.330.1721.4321.437.510.7224.789.0921.9330.916.729.433.671820.0-0.55
22Q1 (13)2.28-12.6446.150.1713.3341.670.17-22.7321.430.14-6.670.07.4629.74-3.077.46-11.54-16.926.146.84-31.581820.0-0.55
21Q4 (12)2.618.7567.310.150.025.00.2229.4169.230.1515.3815.385.75-8.05-25.298.4319.01.155.756.1-31.03182-0.55-0.55
21Q3 (11)2.411.1155.840.1515.3815.380.1713.336.250.13-7.140.06.253.85-25.967.082.0-31.825.42-16.43-35.831830.00.0
21Q2 (10)2.1638.4643.050.138.330.00.157.14-6.250.140.016.676.02-21.76-30.096.94-22.62-34.466.48-27.78-18.441830.00.0
21Q1 (9)1.560.05.410.120.0-20.00.147.690.00.147.697.697.690.0-24.18.977.69-5.138.977.692.171830.00.55
20Q4 (8)1.561.3-19.590.12-7.69-33.330.13-18.75-43.480.130.0-13.337.69-8.88-17.098.33-19.79-29.718.33-1.287.781830.00.55
20Q3 (7)1.541.99-14.440.130.0-31.580.160.0-33.330.138.330.08.44-1.95-20.0310.39-1.95-22.088.446.2216.881830.00.55
20Q2 (6)1.512.03-28.10.13-13.33-13.330.1614.29-15.790.12-7.69-7.698.61-15.0620.5310.6012.0217.117.95-9.5328.371830.550.55
20Q1 (5)1.48-23.71-21.280.15-16.677.140.14-39.13-33.330.13-13.338.3310.149.2336.19.46-20.21-15.328.7813.637.611820.00.0
19Q4 (4)1.947.780.00.18-5.260.00.23-4.170.00.1515.380.09.28-12.10.011.86-11.080.07.737.060.01820.00.0
19Q3 (3)1.8-14.290.00.1926.670.00.2426.320.00.130.00.010.5647.780.013.3347.370.07.2216.670.01820.00.0
19Q2 (2)2.111.70.00.157.140.00.19-9.520.00.138.330.07.14-4.080.09.05-19.00.06.19-3.020.01820.00.0
19Q1 (1)1.880.00.00.140.00.00.210.00.00.120.00.07.450.00.011.170.00.06.380.00.01820.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)9.44-16.970.73-7.590.84-7.690.8729.857.7311.38.9011.189.2256.42010.0
2022 (9)11.3730.090.7943.640.9133.820.6719.646.9510.418.002.875.89-8.0320110.44
2021 (8)8.7443.750.553.770.6817.240.569.86.29-27.817.78-18.446.41-23.61182-0.55
2020 (7)6.08-21.240.53-19.70.58-33.330.51-3.778.721.969.54-15.358.3922.181830.0
2019 (6)7.7221.960.6632.00.8726.090.5310.428.558.2311.273.386.87-9.461830.55
2018 (5)6.3311.440.513.640.69-6.760.4811.637.901.9710.90-16.337.580.171820.55
2017 (4)5.681.250.44-8.330.74-2.630.4322.867.75-9.4613.03-3.837.5721.3418111.73
2016 (3)5.612.00.48-14.290.76-1.30.35-5.418.56-15.9713.55-3.236.24-7.261625.88
2015 (2)5.516.530.5621.740.7713.240.3748.010.184.4714.00-2.826.7327.0115318.6
2014 (1)4.7240.480.4617.950.6825.930.2566.679.75014.4105.30012915.18

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