- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.68 | -6.96 | 11.43 | 0.05 | -16.67 | -28.57 | 0.14 | -17.65 | -30.0 | 0.16 | 23.08 | 14.29 | 1.07 | -10.43 | -35.9 | 2.99 | -11.49 | -37.18 | 3.42 | 32.28 | 2.56 | 596 | -14.37 | -14.37 |
| 23Q3 (19) | 5.03 | 13.29 | 37.81 | 0.06 | 20.0 | -40.0 | 0.17 | -5.56 | -19.05 | 0.13 | -7.14 | -23.53 | 1.19 | 5.92 | -56.46 | 3.38 | -16.63 | -41.26 | 2.58 | -18.03 | -44.51 | 696 | 0.0 | -19.54 |
| 23Q2 (18) | 4.44 | 26.86 | -36.48 | 0.05 | 25.0 | -68.75 | 0.18 | 20.0 | -50.0 | 0.14 | 7.69 | -12.5 | 1.13 | -1.46 | -50.8 | 4.05 | -5.41 | -21.28 | 3.15 | -15.11 | 37.75 | 696 | 0.0 | -19.54 |
| 23Q1 (17) | 3.5 | -16.67 | -44.36 | 0.04 | -42.86 | -63.64 | 0.15 | -25.0 | -53.12 | 0.13 | -7.14 | -18.75 | 1.14 | -31.43 | -34.65 | 4.29 | -10.0 | -15.76 | 3.71 | 11.43 | 46.02 | 696 | 0.0 | -19.54 |
| 22Q4 (16) | 4.2 | 15.07 | -35.48 | 0.07 | -30.0 | -36.36 | 0.2 | -4.76 | -33.33 | 0.14 | -17.65 | -6.67 | 1.67 | -39.17 | -1.36 | 4.76 | -17.23 | 3.33 | 3.33 | -28.43 | 44.67 | 696 | -19.54 | -19.54 |
| 22Q3 (15) | 3.65 | -47.78 | -55.54 | 0.1 | -37.5 | 25.0 | 0.21 | -41.67 | -44.74 | 0.17 | 6.25 | 6.25 | 2.74 | 19.69 | 181.16 | 5.75 | 11.71 | 24.3 | 4.66 | 103.48 | 138.99 | 865 | 0.0 | -3.24 |
| 22Q2 (14) | 6.99 | 11.13 | -14.65 | 0.16 | 45.45 | 100.0 | 0.36 | 12.5 | -5.26 | 0.16 | 0.0 | -11.11 | 2.29 | 30.89 | 134.33 | 5.15 | 1.23 | 11.0 | 2.29 | -10.01 | 4.15 | 865 | 0.0 | -3.24 |
| 22Q1 (13) | 6.29 | -3.38 | -11.66 | 0.11 | 0.0 | 57.14 | 0.32 | 6.67 | 10.34 | 0.16 | 6.67 | -15.79 | 1.75 | 3.5 | 77.88 | 5.09 | 10.4 | 24.91 | 2.54 | 10.4 | -4.68 | 865 | 0.0 | -3.24 |
| 21Q4 (12) | 6.51 | -20.71 | 7.07 | 0.11 | 37.5 | 120.0 | 0.3 | -21.05 | 42.86 | 0.15 | -6.25 | -21.05 | 1.69 | 73.41 | 105.47 | 4.61 | -0.44 | 33.42 | 2.30 | 18.23 | -26.27 | 865 | -3.24 | -3.24 |
| 21Q3 (11) | 8.21 | 0.24 | 15.47 | 0.08 | 0.0 | 33.33 | 0.38 | 0.0 | 11.76 | 0.16 | -11.11 | -11.11 | 0.97 | -0.24 | 15.47 | 4.63 | -0.24 | -3.21 | 1.95 | -11.33 | -23.02 | 894 | 0.0 | 7.19 |
| 21Q2 (10) | 8.19 | 15.03 | 9.05 | 0.08 | 14.29 | 14.29 | 0.38 | 31.03 | 22.58 | 0.18 | -5.26 | 5.88 | 0.98 | -0.65 | 4.8 | 4.64 | 13.92 | 12.4 | 2.20 | -17.64 | -2.91 | 894 | 0.0 | 7.19 |
| 21Q1 (9) | 7.12 | 17.11 | 23.4 | 0.07 | 40.0 | 40.0 | 0.29 | 38.1 | 52.63 | 0.19 | 0.0 | 35.71 | 0.98 | 19.55 | 13.46 | 4.07 | 17.92 | 23.69 | 2.67 | -14.61 | 9.98 | 894 | 0.0 | 7.19 |
| 20Q4 (8) | 6.08 | -14.49 | -9.39 | 0.05 | -16.67 | 0.0 | 0.21 | -38.24 | -25.0 | 0.19 | 5.56 | 11.76 | 0.82 | -2.55 | 10.36 | 3.45 | -27.77 | -17.23 | 3.12 | 23.44 | 23.35 | 894 | 7.19 | 7.19 |
| 20Q3 (7) | 7.11 | -5.33 | -12.76 | 0.06 | -14.29 | 0.0 | 0.34 | 9.68 | -10.53 | 0.18 | 5.88 | 0.0 | 0.84 | -9.46 | 14.63 | 4.78 | 15.85 | 2.56 | 2.53 | 11.84 | 14.63 | 834 | 0.0 | 18.8 |
| 20Q2 (6) | 7.51 | 30.16 | -6.01 | 0.07 | 40.0 | 40.0 | 0.31 | 63.16 | -16.22 | 0.17 | 21.43 | 0.0 | 0.93 | 7.56 | 48.95 | 4.13 | 25.36 | -10.86 | 2.26 | -6.71 | 6.39 | 834 | 0.0 | 18.8 |
| 20Q1 (5) | 5.77 | -14.01 | -21.17 | 0.05 | 0.0 | 25.0 | 0.19 | -32.14 | -45.71 | 0.14 | -17.65 | -17.65 | 0.87 | 16.29 | 58.58 | 3.29 | -21.09 | -31.13 | 2.43 | -4.23 | 4.48 | 834 | 0.0 | 18.8 |
| 19Q4 (4) | 6.71 | -17.67 | 0.0 | 0.05 | -16.67 | 0.0 | 0.28 | -26.32 | 0.0 | 0.17 | -5.56 | 0.0 | 0.75 | 1.22 | 0.0 | 4.17 | -10.5 | 0.0 | 2.53 | 14.71 | 0.0 | 834 | 18.8 | 0.0 |
| 19Q3 (3) | 8.15 | 2.0 | 0.0 | 0.06 | 20.0 | 0.0 | 0.38 | 2.7 | 0.0 | 0.18 | 5.88 | 0.0 | 0.74 | 17.64 | 0.0 | 4.66 | 0.69 | 0.0 | 2.21 | 3.8 | 0.0 | 702 | 0.0 | 0.0 |
| 19Q2 (2) | 7.99 | 9.15 | 0.0 | 0.05 | 25.0 | 0.0 | 0.37 | 5.71 | 0.0 | 0.17 | 0.0 | 0.0 | 0.63 | 14.52 | 0.0 | 4.63 | -3.15 | 0.0 | 2.13 | -8.39 | 0.0 | 702 | 0.0 | 0.0 |
| 19Q1 (1) | 7.32 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 4.78 | 0.0 | 0.0 | 2.32 | 0.0 | 0.0 | 702 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 17.65 | -16.47 | 0.2 | -54.55 | 0.64 | -41.28 | 0.56 | -11.11 | 1.13 | -45.58 | 3.63 | -29.71 | 3.17 | 6.41 | 596 | -14.37 |
| 2022 (9) | 21.13 | -29.64 | 0.44 | 29.41 | 1.09 | -19.26 | 0.63 | -8.7 | 2.08 | 83.92 | 5.16 | 14.75 | 2.98 | 29.76 | 696 | -19.54 |
| 2021 (8) | 30.03 | 13.45 | 0.34 | 47.83 | 1.35 | 27.36 | 0.69 | 2.99 | 1.13 | 30.3 | 4.50 | 12.26 | 2.30 | -9.22 | 865 | -3.24 |
| 2020 (7) | 26.47 | -12.26 | 0.23 | 9.52 | 1.06 | -23.19 | 0.67 | -2.9 | 0.87 | 24.83 | 4.00 | -12.45 | 2.53 | 10.67 | 894 | 7.19 |
| 2019 (6) | 30.17 | 56.24 | 0.21 | 31.25 | 1.38 | 64.29 | 0.69 | 18.97 | 0.70 | -15.99 | 4.57 | 5.15 | 2.29 | -23.86 | 834 | 36.5 |
| 2018 (5) | 19.31 | 45.96 | 0.16 | 23.08 | 0.84 | 68.0 | 0.58 | 13.73 | 0.83 | -15.68 | 4.35 | 15.1 | 3.00 | -22.08 | 611 | 8.14 |
| 2017 (4) | 13.23 | -20.68 | 0.13 | 0.0 | 0.5 | -33.33 | 0.51 | -29.17 | 0.98 | 26.08 | 3.78 | -15.95 | 3.85 | -10.7 | 565 | -2.25 |
| 2016 (3) | 16.68 | 5.04 | 0.13 | 44.44 | 0.75 | 38.89 | 0.72 | 22.03 | 0.78 | 37.52 | 4.50 | 32.23 | 4.32 | 16.18 | 578 | -24.35 |
| 2015 (2) | 15.88 | 25.93 | 0.09 | 125.0 | 0.54 | 31.71 | 0.59 | 145.83 | 0.57 | 78.67 | 3.40 | 4.59 | 3.72 | 95.21 | 764 | 0.0 |
| 2014 (1) | 12.61 | -17.37 | 0.04 | 0 | 0.41 | -8.89 | 0.24 | 0 | 0.32 | 0 | 3.25 | 0 | 1.90 | 0 | 764 | 0.0 |
