- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.05 | 400.0 | 400.0 | 0 | 0 | 0 | 1.07 | 44.59 | 91.07 | 4.87 | 17.07 | 80.37 | 0.00 | 0 | 0 | 2140.00 | -71.08 | -61.79 | 9740.00 | -76.59 | -63.93 | 151 | 0.0 | 0.0 |
| 23Q3 (19) | 0.01 | -50.0 | 0 | 0 | 0 | 0 | 0.74 | 21.31 | 29.82 | 4.16 | 18.52 | 71.19 | 0.00 | 0 | 0 | 7400.00 | 142.62 | 214.89 | 41600.00 | 137.04 | 260.17 | 151 | 0.0 | 34.82 |
| 23Q2 (18) | 0.02 | 0 | 0.0 | 0 | 0 | 0 | 0.61 | -6.15 | 29.79 | 3.51 | 24.47 | 51.95 | 0.00 | 0 | 0 | 3050.00 | -45.54 | 29.79 | 17550.00 | -35.0 | 51.95 | 151 | 0.0 | 34.82 |
| 23Q1 (17) | 0 | -100.0 | -100.0 | 0 | 0 | 0 | 0.65 | 16.07 | -12.16 | 2.82 | 4.44 | 57.54 | 0.00 | 0 | 0 | 5600.00 | 0.0 | 127.03 | 27000.00 | 0.0 | 352.51 | 151 | 0.0 | 34.82 |
| 22Q4 (16) | 0.01 | 0 | -83.33 | 0 | 0 | 0 | 0.56 | -1.75 | 14.29 | 2.7 | 11.11 | 116.0 | 0.00 | 0 | 0 | 5600.00 | 138.3 | 585.71 | 27000.00 | 133.77 | 1196.0 | 151 | 34.82 | 34.82 |
| 22Q3 (15) | 0 | -100.0 | -100.0 | 0 | 0 | 0 | 0.57 | 21.28 | 42.5 | 2.43 | 5.19 | 57.79 | 0.00 | 0 | 0 | 2350.00 | 0.0 | 17.5 | 11550.00 | 0.0 | 50.0 | 112 | 0.0 | 31.76 |
| 22Q2 (14) | 0.02 | -33.33 | -60.0 | 0 | 0 | 0 | 0.47 | -36.49 | 0.0 | 2.31 | 29.05 | 62.68 | 0.00 | 0 | 0 | 2350.00 | -4.73 | 150.0 | 11550.00 | 93.58 | 306.69 | 112 | 0.0 | 31.76 |
| 22Q1 (13) | 0.03 | -50.0 | 0.0 | 0 | 0 | 0 | 0.74 | 51.02 | 68.18 | 1.79 | 43.2 | 33.58 | 0.00 | 0 | 0 | 2466.67 | 202.04 | 68.18 | 5966.67 | 186.4 | 33.58 | 112 | 0.0 | 31.76 |
| 21Q4 (12) | 0.06 | 200.0 | -33.33 | 0 | 0 | 0 | 0.49 | 22.5 | -26.87 | 1.25 | -18.83 | -52.83 | 0.00 | 0 | 0 | 816.67 | -59.17 | 9.7 | 2083.33 | -72.94 | -29.25 | 112 | 31.76 | 31.76 |
| 21Q3 (11) | 0.02 | -60.0 | 0 | 0 | 0 | 0 | 0.4 | -14.89 | 0 | 1.54 | 8.45 | 0 | 0.00 | 0 | 0 | 2000.00 | 112.77 | 0 | 7700.00 | 171.13 | 0 | 85 | 0.0 | 0 |
| 21Q2 (10) | 0.05 | 66.67 | 0 | 0 | 0 | 0 | 0.47 | 6.82 | -30.88 | 1.42 | 5.97 | -49.29 | 0.00 | 0 | 0 | 940.00 | -35.91 | 0 | 2840.00 | -36.42 | 0 | 85 | 0.0 | -9.57 |
| 21Q1 (9) | 0.03 | -66.67 | 0 | 0 | 0 | 0 | 0.44 | -34.33 | 0 | 1.34 | -49.43 | 0 | 0.00 | 0 | 0 | 1466.67 | 97.01 | 0 | 4466.67 | 51.7 | 0 | 85 | 0.0 | 0 |
| 20Q4 (8) | 0.09 | 0 | 0 | 0 | 0 | 0 | 0.67 | 0 | -14.1 | 2.65 | 0 | -22.29 | 0.00 | 0 | 0 | 744.44 | 0 | 0 | 2944.44 | 0 | 0 | 85 | 0 | -9.57 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.07 | 16.67 | 0 | 0 | 3.07 | 30.64 | 15.37 | 66.34 | 0.00 | 0 | 4385.71 | 11.98 | 21957.14 | 42.58 | 151 | 0.0 |
| 2022 (9) | 0.06 | -60.0 | 0 | 0 | 2.35 | 30.56 | 9.24 | 66.79 | 0.00 | 0 | 3916.67 | 226.39 | 15400.00 | 316.97 | 151 | 34.82 |
| 2021 (8) | 0.15 | 66.67 | 0 | 0 | 1.8 | 33.33 | 5.54 | 1.65 | 0.00 | 0 | 1200.00 | -20.0 | 3693.33 | -39.01 | 112 | 31.76 |
| 2020 (7) | 0.09 | 0 | 0 | 0 | 1.35 | -16.67 | 5.45 | -13.9 | 0.00 | 0 | 1500.00 | 0 | 6055.56 | 0 | 85 | -9.57 |
| 2019 (6) | 0 | 0 | 0 | 0 | 1.62 | -27.03 | 6.33 | -20.08 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 94 | -28.79 |
| 2018 (5) | 0 | 0 | 0 | 0 | 2.22 | 5.21 | 7.92 | 25.12 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 132 | 8.2 |
| 2017 (4) | 0 | 0 | 0 | 0 | 2.11 | -15.6 | 6.33 | -9.31 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 122 | -10.29 |
| 2016 (3) | 0 | 0 | 0 | 0 | 2.5 | -15.25 | 6.98 | -20.05 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 136 | 0.74 |
| 2015 (2) | 0 | 0 | 0 | 0 | 2.95 | 52.85 | 8.73 | 19.92 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 135 | 8.87 |
| 2014 (1) | 0 | 0 | 0 | 0 | 1.93 | 0 | 7.28 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 124 | 0 |
