- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.18 | 12.5 | 28.57 | 0.08 | 100.0 | 60.0 | 0.08 | 33.33 | 14.29 | 1.06 | 16.48 | 76.67 | 44.44 | 77.78 | 24.44 | 44.44 | 18.52 | -11.11 | 588.89 | 3.54 | 37.41 | 47 | 0.0 | 0.0 |
| 23Q3 (19) | 0.16 | 14.29 | 220.0 | 0.04 | -20.0 | -20.0 | 0.06 | 0.0 | 0.0 | 0.91 | -16.51 | 21.33 | 25.00 | -30.0 | -75.0 | 37.50 | -12.5 | -68.75 | 568.75 | -26.95 | -62.08 | 47 | 0.0 | 2.17 |
| 23Q2 (18) | 0.14 | 75.0 | 180.0 | 0.05 | 25.0 | 25.0 | 0.06 | -14.29 | 20.0 | 1.09 | 73.02 | 15.96 | 35.71 | -28.57 | -55.36 | 42.86 | -51.02 | -57.14 | 778.57 | -1.13 | -58.59 | 47 | 0.0 | 2.17 |
| 23Q1 (17) | 0.08 | -42.86 | 166.67 | 0.04 | -20.0 | 0.0 | 0.07 | 0.0 | 40.0 | 0.63 | 5.0 | 23.53 | 50.00 | 40.0 | -62.5 | 87.50 | 75.0 | -47.5 | 787.50 | 83.75 | -53.68 | 47 | 0.0 | 2.17 |
| 22Q4 (16) | 0.14 | 180.0 | 40.0 | 0.05 | 0.0 | 66.67 | 0.07 | 16.67 | 0.0 | 0.6 | -20.0 | -59.73 | 35.71 | -64.29 | 19.05 | 50.00 | -58.33 | -28.57 | 428.57 | -71.43 | -71.24 | 47 | 2.17 | 2.17 |
| 22Q3 (15) | 0.05 | 0.0 | 400.0 | 0.05 | 25.0 | 66.67 | 0.06 | 20.0 | 0.0 | 0.75 | -20.21 | -21.05 | 100.00 | 25.0 | -66.67 | 120.00 | 20.0 | -80.0 | 1500.00 | -20.21 | -84.21 | 46 | 0.0 | 0.0 |
| 22Q2 (14) | 0.05 | 66.67 | 25.0 | 0.04 | 0.0 | 100.0 | 0.05 | 0.0 | -16.67 | 0.94 | 84.31 | 9.3 | 80.00 | -40.0 | 60.0 | 100.00 | -40.0 | -33.33 | 1880.00 | 10.59 | -12.56 | 46 | 0.0 | 0.0 |
| 22Q1 (13) | 0.03 | -70.0 | 50.0 | 0.04 | 33.33 | 100.0 | 0.05 | -28.57 | -16.67 | 0.51 | -65.77 | -33.77 | 133.33 | 344.44 | 33.33 | 166.67 | 138.1 | -44.44 | 1700.00 | 14.09 | -55.84 | 46 | 0.0 | 0.0 |
| 21Q4 (12) | 0.1 | 900.0 | -28.57 | 0.03 | 0.0 | 50.0 | 0.07 | 16.67 | 16.67 | 1.49 | 56.84 | 104.11 | 30.00 | -90.0 | 110.0 | 70.00 | -88.33 | 63.33 | 1490.00 | -84.32 | 185.75 | 46 | 0.0 | 0.0 |
| 21Q3 (11) | 0.01 | -75.0 | 0.0 | 0.03 | 50.0 | 50.0 | 0.06 | 0.0 | 20.0 | 0.95 | 10.47 | 14.46 | 300.00 | 500.0 | 50.0 | 600.00 | 300.0 | 20.0 | 9500.00 | 341.86 | 14.46 | 46 | 0.0 | -4.17 |
| 21Q2 (10) | 0.04 | 100.0 | 0.0 | 0.02 | 0.0 | -71.43 | 0.06 | 0.0 | 0.0 | 0.86 | 11.69 | 48.28 | 50.00 | -50.0 | -71.43 | 150.00 | -50.0 | 0.0 | 2150.00 | -44.16 | 48.28 | 46 | 0.0 | -4.17 |
| 21Q1 (9) | 0.02 | -85.71 | 0.0 | 0.02 | 0.0 | -33.33 | 0.06 | 0.0 | 0.0 | 0.77 | 5.48 | -25.24 | 100.00 | 600.0 | -33.33 | 300.00 | 600.0 | 0.0 | 3850.00 | 638.36 | -25.24 | 46 | 0.0 | -4.17 |
| 20Q4 (8) | 0.14 | 1300.0 | -91.25 | 0.02 | 0.0 | -77.78 | 0.06 | 20.0 | -14.29 | 0.73 | -12.05 | 25.86 | 14.29 | -92.86 | 153.97 | 42.86 | -91.43 | 879.59 | 521.43 | -93.72 | 1338.42 | 46 | -4.17 | -4.17 |
| 20Q3 (7) | 0.01 | -75.0 | -50.0 | 0.02 | -71.43 | -33.33 | 0.05 | -16.67 | 0.0 | 0.83 | 43.1 | 59.62 | 200.00 | 14.29 | 33.33 | 500.00 | 233.33 | 100.0 | 8300.00 | 472.41 | 219.23 | 48 | 0.0 | 20.0 |
| 20Q2 (6) | 0.04 | 100.0 | 100.0 | 0.07 | 133.33 | 75.0 | 0.06 | 0.0 | 50.0 | 0.58 | -43.69 | -4.92 | 175.00 | 16.67 | -12.5 | 150.00 | -50.0 | -25.0 | 1450.00 | -71.84 | -52.46 | 48 | 0.0 | 2.13 |
| 20Q1 (5) | 0.02 | -98.75 | -71.43 | 0.03 | -66.67 | 50.0 | 0.06 | -14.29 | -71.43 | 1.03 | 77.59 | 56.06 | 150.00 | 2566.67 | 425.0 | 300.00 | 6757.14 | 0.0 | 5150.00 | 14106.9 | 446.21 | 48 | 0.0 | 6.67 |
| 19Q4 (4) | 1.6 | 7900.0 | 0.0 | 0.09 | 200.0 | 0.0 | 0.07 | 40.0 | 0.0 | 0.58 | 11.54 | 0.0 | 5.62 | -96.25 | 0.0 | 4.38 | -98.25 | 0.0 | 36.25 | -98.61 | 0.0 | 48 | 20.0 | 0.0 |
| 19Q3 (3) | 0.02 | 0.0 | 0.0 | 0.03 | -25.0 | 0.0 | 0.05 | 25.0 | 0.0 | 0.52 | -14.75 | 0.0 | 150.00 | -25.0 | 0.0 | 250.00 | 25.0 | 0.0 | 2600.00 | -14.75 | 0.0 | 40 | -14.89 | 0.0 |
| 19Q2 (2) | 0.02 | -71.43 | 0.0 | 0.04 | 100.0 | 0.0 | 0.04 | -80.95 | 0.0 | 0.61 | -7.58 | 0.0 | 200.00 | 600.0 | 0.0 | 200.00 | -33.33 | 0.0 | 3050.00 | 223.48 | 0.0 | 47 | 4.44 | 0.0 |
| 19Q1 (1) | 0.07 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 28.57 | 0.0 | 0.0 | 300.00 | 0.0 | 0.0 | 942.86 | 0.0 | 0.0 | 45 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.57 | 111.11 | 0.22 | 37.5 | 0.26 | 8.33 | 3.69 | 31.79 | 38.60 | -34.87 | 45.61 | -48.68 | 647.37 | -37.58 | 47 | 0.0 |
| 2022 (9) | 0.27 | 58.82 | 0.16 | 60.0 | 0.24 | 0.0 | 2.8 | -31.03 | 59.26 | 0.74 | 88.89 | -37.04 | 1037.04 | -56.58 | 47 | 2.17 |
| 2021 (8) | 0.17 | -22.73 | 0.1 | -28.57 | 0.24 | 0.0 | 4.06 | 28.08 | 58.82 | -7.56 | 141.18 | 29.41 | 2388.24 | 65.75 | 46 | 0.0 |
| 2020 (7) | 0.22 | -87.21 | 0.14 | -26.32 | 0.24 | -35.14 | 3.17 | 33.19 | 63.64 | 476.08 | 109.09 | 407.13 | 1440.91 | 941.33 | 46 | -4.17 |
| 2019 (6) | 1.72 | 181.97 | 0.19 | 72.73 | 0.37 | -9.76 | 2.38 | 81.68 | 11.05 | -38.74 | 21.51 | -67.99 | 138.37 | -35.57 | 48 | -21.31 |
| 2018 (5) | 0.61 | 74.29 | 0.11 | -21.43 | 0.41 | 20.59 | 1.31 | -24.28 | 18.03 | -54.92 | 67.21 | -30.81 | 214.75 | -56.55 | 61 | 52.5 |
| 2017 (4) | 0.35 | 191.67 | 0.14 | 0 | 0.34 | 0.0 | 1.73 | -29.1 | 40.00 | 0 | 97.14 | -65.71 | 494.29 | -75.69 | 40 | 5.26 |
| 2016 (3) | 0.12 | 20.0 | 0 | 0 | 0.34 | 61.9 | 2.44 | 1.24 | 0.00 | 0 | 283.33 | 34.92 | 2033.33 | -15.63 | 38 | 8.57 |
| 2015 (2) | 0.1 | 0 | 0 | 0 | 0.21 | -4.55 | 2.41 | 66.21 | 0.00 | 0 | 210.00 | 0 | 2410.00 | 0 | 35 | 337.5 |
| 2014 (1) | 0 | 0 | 0 | 0 | 0.22 | 340.0 | 1.45 | 314.29 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 8 | 0.0 |
