玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.34-8.24-72.240.02-50.0-60.00.17-19.05-19.050.0740.075.00.85-45.5144.17.26-11.78191.642.9952.56530.45000
23Q3 (19)2.55-50.39-75.220.0433.33-42.860.21-4.550.00.050.025.01.57168.76130.598.2492.41303.531.96101.57404.41000
23Q2 (18)5.143.21-19.060.030.00.00.220.015.790.050.00.00.58-3.1123.544.28-3.1143.050.97-3.1123.54000
23Q1 (17)4.98-40.93-34.650.03-40.00.00.224.764.760.0525.066.670.601.5753.014.4277.3460.31.00111.6155.02000
22Q4 (16)8.43-18.0817.740.05-28.5766.670.210.010.530.040.033.330.59-12.8141.562.4922.06-6.120.4722.0613.25000
22Q3 (15)10.2962.05214.680.07133.33250.00.2110.5310.530.04-20.0-20.00.6843.9911.222.04-31.79-64.880.39-50.63-74.58000
22Q2 (14)6.35-16.67106.840.030.050.00.19-9.525.560.0566.6725.00.4720.0-27.482.998.57-48.970.79100.0-39.57000
22Q1 (13)7.626.42294.820.030.050.00.2110.5316.670.030.0-25.00.39-6.04-62.012.763.85-70.450.39-6.04-81.0000
21Q4 (12)7.16118.96110.590.0350.0-25.00.190.00.00.03-40.0-57.140.42-31.49-64.392.65-54.33-52.510.42-72.6-79.65000
21Q3 (11)3.276.51-65.690.020.0-81.820.195.56-13.640.0525.025.00.61-6.12-47.015.81-0.9151.71.5317.35264.3000
21Q2 (10)3.0759.07-49.750.020.0-60.00.180.0-5.260.040.0-42.860.65-37.13-20.395.86-37.1388.551.30-37.1313.73000
21Q1 (9)1.93-43.246.040.02-50.00.00.18-5.2620.00.04-42.860.01.04-11.92-5.79.3366.8913.162.070.67-5.7000
20Q4 (8)3.4-64.320.590.04-63.6433.330.19-13.6426.670.0775.016.671.181.9332.555.59142.0725.922.06390.5115.9800-100.0
20Q3 (7)9.5355.97208.410.11120.0450.00.2215.7946.670.04-42.860.01.1541.0578.332.31-25.76-52.440.42-63.36-67.5800-100.0
20Q2 (6)6.11235.7152.750.05150.066.670.1926.6726.670.0775.0250.00.82-25.539.113.11-62.27-17.081.15-47.87129.1300-100.0
20Q1 (5)1.82-46.15-64.930.02-33.33-75.00.150.0-6.250.04-33.3333.331.1023.81-28.718.2485.71167.342.2023.81280.220-100.0-100.0
19Q4 (4)3.389.390.00.0350.00.00.150.00.00.0650.00.00.8937.130.04.44-8.580.01.7837.130.03090.00.0
19Q3 (3)3.09-22.750.00.02-33.330.00.150.00.00.04100.00.00.65-13.70.04.8529.450.01.29158.90.03090.00.0
19Q2 (2)4.0-22.930.00.03-62.50.00.15-6.250.00.02-33.330.00.75-51.340.03.7521.640.00.50-13.50.03090.00.0
19Q1 (1)5.190.00.00.080.00.00.160.00.00.030.00.01.540.00.03.080.00.00.580.00.03090.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.02-54.050.11-38.890.832.470.2353.330.7333.05.53123.021.53233.7200
2022 (9)32.69111.860.18100.00.818.00.150.00.55-5.62.48-49.020.46-52.800
2021 (8)15.43-26.00.09-59.090.750.00.15-31.820.58-44.724.8635.130.97-7.8700
2020 (7)20.8533.140.2246.670.7522.950.2246.671.0610.163.60-7.651.0610.1600
2019 (6)15.66-12.760.1536.360.61-3.170.1515.380.9656.33.9010.980.9632.263090.0
2018 (5)17.9541.010.1122.220.635.00.1385.710.61-13.323.51-25.530.7231.713090.0
2017 (4)12.7341.760.09-30.770.6-53.120.07-46.150.71-51.164.71-66.930.55-62.023090.0
2016 (3)8.98-31.190.13-7.141.28120.690.13-23.531.4534.9414.25220.711.4511.133090.0
2015 (2)13.053.240.140.00.5841.460.1770.01.07-3.144.4437.021.3064.663090.0
2014 (1)12.6459.60.1440.00.41127.780.111.111.1103.2400.79030947.14

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