- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 16.47 | 26.11 | 95.61 | 5.31 | 8.37 | 3.91 | 4.24 | -24.29 | 15.85 | 5.72 | -27.23 | 28.54 | 32.24 | -14.07 | -46.88 | 25.74 | -39.96 | -40.78 | 34.73 | -42.29 | -34.29 | 0 | 0 | 0 |
| 23Q3 (19) | 13.06 | 3.24 | 61.04 | 4.9 | -20.33 | 6.75 | 5.6 | 17.89 | 80.06 | 7.86 | 65.13 | 91.71 | 37.52 | -22.83 | -33.71 | 42.88 | 14.19 | 11.82 | 60.18 | 59.94 | 19.05 | 0 | 0 | 0 |
| 23Q2 (18) | 12.65 | 42.45 | 29.35 | 6.15 | 23.74 | 76.72 | 4.75 | -19.76 | 92.31 | 4.76 | 22.05 | 52.08 | 48.62 | -13.14 | 36.63 | 37.55 | -43.68 | 48.68 | 37.63 | -14.32 | 17.57 | 0 | 0 | 0 |
| 23Q1 (17) | 8.88 | 5.46 | 252.38 | 4.97 | -2.74 | 120.89 | 5.92 | 61.75 | 188.78 | 3.9 | -12.36 | 51.16 | 55.97 | -7.78 | -37.32 | 66.67 | 53.37 | -18.05 | 43.92 | -16.9 | -57.1 | 0 | 0 | 0 |
| 22Q4 (16) | 8.42 | 3.82 | 121.58 | 5.11 | 11.33 | 65.91 | 3.66 | 17.68 | 0.0 | 4.45 | 8.54 | -9.74 | 60.69 | 7.23 | -25.12 | 43.47 | 13.35 | -54.87 | 52.85 | 4.54 | -59.26 | 0 | 0 | 0 |
| 22Q3 (15) | 8.11 | -17.08 | 781.52 | 4.59 | 31.9 | 92.86 | 3.11 | 25.91 | 78.74 | 4.1 | 30.99 | 30.16 | 56.60 | 59.06 | -78.12 | 38.35 | 51.84 | -79.72 | 50.55 | 57.96 | -85.23 | 0 | 0 | 0 |
| 22Q2 (14) | 9.78 | 288.1 | 1024.14 | 3.48 | 54.67 | 152.17 | 2.47 | 20.49 | 59.35 | 3.13 | 21.32 | 17.23 | 35.58 | -60.15 | -77.57 | 25.26 | -68.95 | -85.82 | 32.00 | -68.74 | -89.57 | 0 | 0 | 0 |
| 22Q1 (13) | 2.52 | -33.68 | 157.14 | 2.25 | -26.95 | -17.58 | 2.05 | -43.99 | 16.48 | 2.58 | -47.67 | 30.96 | 89.29 | 10.16 | -67.95 | 81.35 | -15.54 | -54.7 | 102.38 | -21.09 | -49.07 | 0 | 0 | 0 |
| 21Q4 (12) | 3.8 | 313.04 | 30.14 | 3.08 | 29.41 | 24.19 | 3.66 | 110.34 | 91.62 | 4.93 | 56.51 | 34.7 | 81.05 | -68.67 | -4.57 | 96.32 | -49.07 | 47.25 | 129.74 | -62.11 | 3.51 | 0 | 0 | -100.0 |
| 21Q3 (11) | 0.92 | 5.75 | -31.34 | 2.38 | 72.46 | 164.44 | 1.74 | 12.26 | -5.95 | 3.15 | 17.98 | 25.0 | 258.70 | 63.09 | 285.17 | 189.13 | 6.16 | 36.99 | 342.39 | 11.57 | 82.07 | 0 | 0 | -100.0 |
| 21Q2 (10) | 0.87 | -11.22 | -33.59 | 1.38 | -49.45 | 283.33 | 1.55 | -11.93 | 63.16 | 2.67 | 35.53 | 81.63 | 158.62 | -43.06 | 477.2 | 178.16 | -0.8 | 145.67 | 306.90 | 52.67 | 173.49 | 0 | 0 | -100.0 |
| 21Q1 (9) | 0.98 | -66.44 | 9700.0 | 2.73 | 10.08 | 4450.0 | 1.76 | -7.85 | 38.58 | 1.97 | -46.17 | 25.48 | 278.57 | 228.0 | -53.57 | 179.59 | 174.56 | -98.59 | 201.02 | 60.38 | -98.72 | 0 | -100.0 | -100.0 |
| 20Q4 (8) | 2.92 | 117.91 | 46.73 | 2.48 | 175.56 | 4033.33 | 1.91 | 3.24 | 103.19 | 3.66 | 45.24 | 188.19 | 84.93 | 26.45 | 2716.89 | 65.41 | -52.62 | 38.48 | 125.34 | -33.35 | 96.4 | 131 | 0.0 | 0.0 |
| 20Q3 (7) | 1.34 | 2.29 | 6600.0 | 0.9 | 150.0 | 1700.0 | 1.85 | 94.74 | 20.92 | 2.52 | 71.43 | 108.26 | 67.16 | 144.4 | -73.13 | 138.06 | 90.38 | -98.2 | 188.06 | 67.59 | -96.89 | 131 | 0.0 | 0.0 |
| 20Q2 (6) | 1.31 | 13000.0 | 89.86 | 0.36 | 500.0 | 111.76 | 0.95 | -25.2 | 7.95 | 1.47 | -6.37 | -10.91 | 27.48 | -95.42 | 11.54 | 72.52 | -99.43 | -43.14 | 112.21 | -99.29 | -53.07 | 131 | 0.0 | 0.0 |
| 20Q1 (5) | 0.01 | -99.5 | -97.22 | 0.06 | 0.0 | -40.0 | 1.27 | 35.11 | 56.79 | 1.57 | 23.62 | -30.84 | 600.00 | 19800.0 | 2060.0 | 12700.00 | 26786.17 | 5544.44 | 15700.00 | 24500.79 | 2389.87 | 131 | 0.0 | 0.0 |
| 19Q4 (4) | 1.99 | 9850.0 | 0.0 | 0.06 | 20.0 | 0.0 | 0.94 | -38.56 | 0.0 | 1.27 | 4.96 | 0.0 | 3.02 | -98.79 | 0.0 | 47.24 | -99.38 | 0.0 | 63.82 | -98.95 | 0.0 | 131 | 0.0 | 0.0 |
| 19Q3 (3) | 0.02 | -97.1 | 0.0 | 0.05 | -70.59 | 0.0 | 1.53 | 73.86 | 0.0 | 1.21 | -26.67 | 0.0 | 250.00 | 914.71 | 0.0 | 7650.00 | 5898.3 | 0.0 | 6050.00 | 2430.0 | 0.0 | 131 | 0.0 | 0.0 |
| 19Q2 (2) | 0.69 | 91.67 | 0.0 | 0.17 | 70.0 | 0.0 | 0.88 | 8.64 | 0.0 | 1.65 | -27.31 | 0.0 | 24.64 | -11.3 | 0.0 | 127.54 | -43.32 | 0.0 | 239.13 | -62.08 | 0.0 | 131 | 0.0 | 0.0 |
| 19Q1 (1) | 0.36 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 2.27 | 0.0 | 0.0 | 27.78 | 0.0 | 0.0 | 225.00 | 0.0 | 0.0 | 630.56 | 0.0 | 0.0 | 131 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 51.06 | 77.17 | 21.33 | 38.24 | 20.51 | 81.67 | 22.24 | 55.96 | 41.77 | -21.97 | 40.17 | 2.54 | 43.56 | -11.97 | 0 | 0 |
| 2022 (9) | 28.82 | 338.66 | 15.43 | 61.4 | 11.29 | 29.62 | 14.26 | 12.02 | 53.54 | -63.21 | 39.17 | -70.45 | 49.48 | -74.46 | 0 | 0 |
| 2021 (8) | 6.57 | 17.95 | 9.56 | 152.24 | 8.71 | 45.65 | 12.73 | 38.07 | 145.51 | 113.85 | 132.57 | 23.48 | 193.76 | 17.05 | 0 | 0 |
| 2020 (7) | 5.57 | 82.03 | 3.79 | 897.37 | 5.98 | 43.75 | 9.22 | 44.06 | 68.04 | 447.93 | 107.36 | -21.03 | 165.53 | -20.86 | 131 | 0.0 |
| 2019 (6) | 3.06 | 1076.92 | 0.38 | 123.53 | 4.16 | 66.4 | 6.4 | -18.58 | 12.42 | -81.01 | 135.95 | -85.86 | 209.15 | -93.08 | 131 | 0.0 |
| 2018 (5) | 0.26 | 550.0 | 0.17 | -66.67 | 2.5 | 56.25 | 7.86 | 15.08 | 65.38 | -94.87 | 961.54 | -75.96 | 3023.08 | -82.3 | 131 | 0.0 |
| 2017 (4) | 0.04 | -20.0 | 0.51 | 104.0 | 1.6 | 12.68 | 6.83 | -0.44 | 1275.00 | 155.0 | 4000.00 | 40.85 | 17075.00 | 24.45 | 131 | 0.0 |
| 2016 (3) | 0.05 | -58.33 | 0.25 | 150.0 | 1.42 | 31.48 | 6.86 | -3.92 | 500.00 | 500.0 | 2840.00 | 215.56 | 13720.00 | 130.59 | 131 | 0.0 |
| 2015 (2) | 0.12 | -7.69 | 0.1 | 900.0 | 1.08 | 2.86 | 7.14 | -6.67 | 83.33 | 983.33 | 900.00 | 11.43 | 5950.00 | 1.11 | 131 | 15.93 |
| 2014 (1) | 0.13 | -81.94 | 0.01 | -75.0 | 1.05 | -22.22 | 7.65 | 44.34 | 7.69 | 0 | 807.69 | 0 | 5884.62 | 0 | 113 | 46.75 |
