- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.76 | 33.33 | -29.63 | 0.17 | 6.25 | 142.86 | 0.21 | -4.55 | -8.7 | 0.08 | 0.0 | -11.11 | 22.37 | -20.31 | 245.11 | 27.63 | -28.41 | 29.75 | 10.53 | -25.0 | 26.32 | 180 | 0.0 | 0.0 |
| 23Q3 (19) | 0.57 | -45.71 | -49.11 | 0.16 | 23.08 | 100.0 | 0.22 | -15.38 | 0.0 | 0.08 | 14.29 | 0.0 | 28.07 | 126.72 | 292.98 | 38.60 | 55.87 | 96.49 | 14.04 | 110.53 | 96.49 | 180 | 0.0 | -5.76 |
| 23Q2 (18) | 1.05 | 90.91 | 69.35 | 0.13 | 30.0 | 160.0 | 0.26 | 4.0 | 23.81 | 0.07 | 0.0 | -12.5 | 12.38 | -31.9 | 53.52 | 24.76 | -45.52 | -26.89 | 6.67 | -47.62 | -48.33 | 180 | 0.0 | -5.76 |
| 23Q1 (17) | 0.55 | -49.07 | -8.33 | 0.1 | 42.86 | 11.11 | 0.25 | 8.7 | -16.67 | 0.07 | -22.22 | 0.0 | 18.18 | 180.52 | 21.21 | 45.45 | 113.44 | -9.09 | 12.73 | 52.73 | 9.09 | 180 | 0.0 | -5.76 |
| 22Q4 (16) | 1.08 | -3.57 | -28.48 | 0.07 | -12.5 | -12.5 | 0.23 | 4.55 | 0.0 | 0.09 | 12.5 | 50.0 | 6.48 | -9.26 | 22.34 | 21.30 | 8.42 | 39.81 | 8.33 | 16.67 | 109.72 | 180 | -5.76 | -5.76 |
| 22Q3 (15) | 1.12 | 80.65 | -13.18 | 0.08 | 60.0 | 0.0 | 0.22 | 4.76 | -4.35 | 0.08 | 0.0 | 166.67 | 7.14 | -11.43 | 15.18 | 19.64 | -42.01 | 10.17 | 7.14 | -44.64 | 207.14 | 191 | 0.0 | 96.91 |
| 22Q2 (14) | 0.62 | 3.33 | 100.0 | 0.05 | -44.44 | 0.0 | 0.21 | -30.0 | 61.54 | 0.08 | 14.29 | 700.0 | 8.06 | -46.24 | -50.0 | 33.87 | -32.26 | -19.23 | 12.90 | 10.6 | 300.0 | 191 | 0.0 | 96.91 |
| 22Q1 (13) | 0.6 | -60.26 | 172.73 | 0.09 | 12.5 | 800.0 | 0.3 | 30.43 | 150.0 | 0.07 | 16.67 | 600.0 | 15.00 | 183.12 | 230.0 | 50.00 | 228.26 | -8.33 | 11.67 | 193.61 | 156.67 | 191 | 0.0 | 96.91 |
| 21Q4 (12) | 1.51 | 17.05 | 277.5 | 0.08 | 0.0 | 700.0 | 0.23 | 0.0 | 76.92 | 0.06 | 100.0 | 500.0 | 5.30 | -14.57 | 111.92 | 15.23 | -14.57 | -53.13 | 3.97 | 70.86 | 58.94 | 191 | 96.91 | 96.91 |
| 21Q3 (11) | 1.29 | 316.13 | 248.65 | 0.08 | 60.0 | 700.0 | 0.23 | 76.92 | 43.75 | 0.03 | 200.0 | 200.0 | 6.20 | -61.55 | 129.46 | 17.83 | -57.48 | -58.77 | 2.33 | -27.91 | -13.95 | 97 | 0.0 | -68.61 |
| 21Q2 (10) | 0.31 | 40.91 | -22.5 | 0.05 | 400.0 | 400.0 | 0.13 | 8.33 | -31.58 | 0.01 | 0.0 | 0.0 | 16.13 | 254.84 | 545.16 | 41.94 | -23.12 | -11.71 | 3.23 | -29.03 | 29.03 | 97 | 0.0 | -68.61 |
| 21Q1 (9) | 0.22 | -45.0 | -38.89 | 0.01 | 0.0 | 0.0 | 0.12 | -7.69 | 20.0 | 0.01 | 0.0 | 0.0 | 4.55 | 81.82 | 63.64 | 54.55 | 67.83 | 96.36 | 4.55 | 81.82 | 63.64 | 97 | 0.0 | -17.8 |
| 20Q4 (8) | 0.4 | 8.11 | -81.82 | 0.01 | 0.0 | -50.0 | 0.13 | -18.75 | 0.0 | 0.01 | 0.0 | -50.0 | 2.50 | -7.5 | 175.0 | 32.50 | -24.84 | 450.0 | 2.50 | -7.5 | 175.0 | 97 | -68.61 | -17.8 |
| 20Q3 (7) | 0.37 | -7.5 | -68.38 | 0.01 | 0.0 | 0.0 | 0.16 | -15.79 | 45.45 | 0.01 | 0.0 | -50.0 | 2.70 | 8.11 | 216.22 | 43.24 | -8.96 | 359.95 | 2.70 | 8.11 | 58.11 | 309 | 0.0 | 161.86 |
| 20Q2 (6) | 0.4 | 11.11 | -31.03 | 0.01 | 0.0 | 0.0 | 0.19 | 90.0 | 72.73 | 0.01 | 0.0 | -50.0 | 2.50 | -10.0 | 45.0 | 47.50 | 71.0 | 150.45 | 2.50 | -10.0 | -27.5 | 309 | 161.86 | 161.86 |
| 20Q1 (5) | 0.36 | -83.64 | 16.13 | 0.01 | -50.0 | -50.0 | 0.1 | -23.08 | 66.67 | 0.01 | -50.0 | -50.0 | 2.78 | 205.56 | -56.94 | 27.78 | 370.09 | 43.52 | 2.78 | 205.56 | -56.94 | 118 | 0.0 | 0.0 |
| 19Q4 (4) | 2.2 | 88.03 | 0.0 | 0.02 | 100.0 | 0.0 | 0.13 | 18.18 | 0.0 | 0.02 | 0.0 | 0.0 | 0.91 | 6.36 | 0.0 | 5.91 | -37.15 | 0.0 | 0.91 | -46.82 | 0.0 | 118 | 0.0 | 0.0 |
| 19Q3 (3) | 1.17 | 101.72 | 0.0 | 0.01 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.85 | -50.43 | 0.0 | 9.40 | -50.43 | 0.0 | 1.71 | -50.43 | 0.0 | 118 | 0.0 | 0.0 |
| 19Q2 (2) | 0.58 | 87.1 | 0.0 | 0.01 | -50.0 | 0.0 | 0.11 | 83.33 | 0.0 | 0.02 | 0.0 | 0.0 | 1.72 | -73.28 | 0.0 | 18.97 | -2.01 | 0.0 | 3.45 | -46.55 | 0.0 | 118 | 0.0 | 0.0 |
| 19Q1 (1) | 0.31 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 6.45 | 0.0 | 0.0 | 19.35 | 0.0 | 0.0 | 6.45 | 0.0 | 0.0 | 118 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.93 | -14.33 | 0.56 | 93.1 | 0.94 | -2.08 | 0.31 | -3.12 | 19.11 | 125.4 | 32.08 | 14.29 | 10.58 | 13.08 | 180 | 0.0 |
| 2022 (9) | 3.42 | 2.7 | 0.29 | 38.1 | 0.96 | 35.21 | 0.32 | 190.91 | 8.48 | 34.46 | 28.07 | 31.65 | 9.36 | 183.25 | 180 | -5.76 |
| 2021 (8) | 3.33 | 117.65 | 0.21 | 600.0 | 0.71 | 22.41 | 0.11 | 266.67 | 6.31 | 221.62 | 21.32 | -43.76 | 3.30 | 68.47 | 191 | 96.91 |
| 2020 (7) | 1.53 | -64.0 | 0.03 | -50.0 | 0.58 | 38.1 | 0.03 | -62.5 | 1.96 | 38.89 | 37.91 | 283.6 | 1.96 | 4.17 | 97 | -68.61 |
| 2019 (6) | 4.25 | 325.0 | 0.06 | 20.0 | 0.42 | 61.54 | 0.08 | 33.33 | 1.41 | -71.76 | 9.88 | -61.99 | 1.88 | -68.63 | 309 | 161.86 |
| 2018 (5) | 1.0 | -6.54 | 0.05 | -16.67 | 0.26 | -3.7 | 0.06 | 0.0 | 5.00 | -10.83 | 26.00 | 3.04 | 6.00 | 7.0 | 118 | -22.88 |
| 2017 (4) | 1.07 | -49.29 | 0.06 | -40.0 | 0.27 | -40.0 | 0.06 | -25.0 | 5.61 | 18.32 | 25.23 | 18.32 | 5.61 | 47.9 | 153 | -55.39 |
| 2016 (3) | 2.11 | -49.4 | 0.1 | -23.08 | 0.45 | -36.62 | 0.08 | -42.86 | 4.74 | 52.02 | 21.33 | 25.26 | 3.79 | 12.93 | 343 | -33.01 |
| 2015 (2) | 4.17 | -58.3 | 0.13 | -27.78 | 0.71 | 26.79 | 0.14 | 16.67 | 3.12 | 73.19 | 17.03 | 204.04 | 3.36 | 179.78 | 512 | -48.49 |
| 2014 (1) | 10.0 | -12.13 | 0.18 | -18.18 | 0.56 | -18.84 | 0.12 | -29.41 | 1.80 | 0 | 5.60 | 0 | 1.20 | 0 | 994 | 19.18 |
