玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)48.8818.87-7.4632.5332.67-12.1536.6381.7-2.1430.0995.640.849.6668.0-6.124.8074.55-2.240.16-11.110.046.4659.66-1.2795.55-14.75-6.4389.16-27.19-9.8310.84148.3865.0624.60-22.641.65
23Q3 (19)41.12-19.314.0524.52-31.36.2920.16-49.75-17.2415.38-53.39-22.055.75-61.36-22.32.75-54.92-18.150.180.05.8829.10-40.0-13.8112.08-1.8-8.51122.4537.9229.13-22.45-300.17-534.0131.80-8.59-4.1
23Q2 (18)50.9637.03-4.8735.6982.93-7.9740.1286.873.8333.0086.977.0714.88140.78-2.816.10129.323.740.1820.0-5.2648.5053.823.65114.13-37.64-8.5988.79-0.89-12.0311.2134.58034.79-10.826.07
23Q1 (17)37.19-29.59-6.3719.51-47.31-10.4621.47-42.64-2.8917.65-40.850.236.18-39.94-4.632.66-45.820.760.15-6.250.031.53-33.0-0.6183.0179.21-11.5889.58-9.4-10.428.33641.67316.6739.0161.2-1.17
22Q4 (16)52.8233.6510.237.0360.5124.9737.4353.6526.6229.8451.2423.2510.2939.0530.254.9146.1335.640.16-5.886.6747.0639.419.78102.12-16.64-6.8498.884.27-1.121.12-78.28024.20-27.02-21.48
22Q3 (15)39.52-26.23-11.2523.07-40.51-18.3724.36-36.96-23.5919.73-35.98-21.437.40-51.67-13.553.36-42.86-4.550.17-10.5321.4333.76-27.85-19.87122.50-1.89-8.494.83-6.047.265.170-55.3933.161.15.34
22Q2 (14)53.5734.87-10.1938.7877.97-15.2738.6474.76-16.1330.8275.01-16.1815.31136.271.595.88122.73-6.960.1926.6711.7646.7947.51-13.74124.86-39.67-22.41100.930.931.740.00-100.0-100.032.80-16.914.25
22Q1 (13)39.72-17.13-21.9521.79-26.46-37.3522.11-25.2-38.2717.61-27.26-38.346.48-17.97-33.672.64-27.07-40.00.150.00.031.72-19.27-29.98206.9788.8168.36100.000.03.72.000-16.039.4728.0721.86
21Q4 (12)47.937.64-15.1429.634.85-17.8329.56-7.28-18.2724.21-3.58-16.057.90-7.71-29.93.622.84-25.360.157.14-11.7639.29-6.74-14.27109.62-18.03-13.27100.0013.110.00.00-100.0030.82-2.19.33
21Q3 (11)44.53-25.35-9.6928.26-38.26-16.0231.88-30.8-7.2425.11-31.71-8.498.56-43.2-26.713.52-44.3-21.60.14-17.65-12.542.13-22.33-3.35133.73-16.9-7.3188.41-10.88-10.4811.591349.28363.7731.489.6518.97
21Q2 (10)59.6517.218.7945.7731.613.9746.0728.6214.0336.7728.7513.9415.0754.25-11.726.3243.6411.460.1713.330.054.2419.7410.22160.9330.91-12.7799.202.870.180.80-66.4-18.428.71-11.360
21Q1 (9)50.89-9.99.9434.78-3.5518.7835.82-0.9722.3828.56-0.9722.429.77-13.31-0.714.40-9.2820.880.15-11.760.045.30-1.1616.24122.93-2.74-45.8496.43-3.57-3.572.380032.3914.90
20Q4 (8)56.4814.547.2136.067.1619.3236.175.2417.8228.845.117.2811.27-3.5116.914.858.0221.550.176.256.2545.835.1422.61126.39-12.4-6.67100.001.271.540.00-100.0-100.028.196.54-4.86
20Q3 (7)49.31-10.0717.9433.65-16.2143.4434.37-14.9346.5727.44-14.9746.511.68-31.5855.734.49-20.8158.10.16-5.886.6743.59-11.4245.3144.28-21.8-6.5398.75-0.27-1.252.50155.0026.460-10.12
20Q2 (6)54.8318.453.9840.1637.166.7240.4038.036.9932.2738.326.5717.0773.4824.515.6755.772.350.1713.33-5.5649.2126.2816.75184.49-18.72-0.1999.02-0.98-0.980.98000.000-100.0
20Q1 (5)46.29-12.133.7229.28-3.118.0829.27-4.667.7323.33-5.127.869.842.0724.713.64-8.77-2.150.15-6.25-11.7638.974.2528.66226.9867.6187.45100.001.540.0-0.00-100.000.00-100.0-100.0
19Q4 (4)52.6826.00.030.2228.820.030.7030.920.024.5931.290.09.6428.530.03.9940.490.00.166.670.037.3824.60.0135.42-12.270.098.48-1.520.01.5200.029.630.650.0
19Q3 (3)41.81-20.710.023.46-37.660.023.45-37.90.018.73-38.140.07.50-45.30.02.84-48.740.00.15-16.670.030.00-28.830.0154.36-16.490.0100.000.00.0-0.0000.029.44-6.30.0
19Q2 (2)52.7318.150.037.6338.910.037.7638.980.030.2839.990.013.7173.760.05.5448.920.00.185.880.042.1539.150.0184.8452.650.0100.000.00.00.0000.031.42-7.990.0
19Q1 (1)44.630.00.027.090.00.027.170.00.021.630.00.07.890.00.03.720.00.00.170.00.030.290.00.0121.090.00.0100.000.00.00.000.00.034.150.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)44.77-4.3428.35-7.478.871.3129.89-3.8324.27-2.3331.76-6.3716.18-3.00.660.039.14-2.6995.55-6.4394.76-3.995.24299.9119.601.5232.600.77
2022 (9)46.80-8.6830.64-13.08.76-1.4831.08-14.5724.85-14.5833.92-15.8116.68-10.90.663.1340.22-11.82102.12-6.8498.691.951.31-58.9919.302.1832.355.2
2021 (8)51.25-1.3535.220.578.890.5636.383.0929.093.340.29-6.7818.72-1.210.64-4.4845.612.45109.62-13.2796.80-2.613.20252.8118.8947.9230.751.59
2020 (7)51.957.6935.0216.818.8481.8335.2917.0528.1616.7543.2216.1518.9511.80.67-2.944.5226.12126.39-6.6799.400.160.9118.2812.77-8.3630.27-2.89
2019 (6)48.244.5129.9810.754.8698.0930.159.3624.12-2.5537.21-3.0516.95-8.670.69-8.035.3017.43135.4224.8899.231.030.77-56.913.94-15.4931.17-2.32
2018 (5)46.162.9927.07-1.992.451.1327.57-1.9624.75-11.0738.38-16.0418.56-15.370.75-5.0630.06-1.92108.443.298.220.041.78-2.2216.49031.912.05
2017 (4)44.82-0.2227.62-2.782.43-19.428.12-1.4727.83-1.8345.71-21.3321.93-12.10.79-10.2330.65-2.82105.08-6.3398.18-1.371.82296.360.00031.27-0.67
2016 (3)44.9230.8528.4157.833.01-20.5728.5457.2528.3556.258.109.3124.9536.040.88-12.8731.5444.22112.18-31.6899.541.160.46-42.660.00031.482.81
2015 (2)34.3365.5318.001018.013.79-51.1918.151178.1718.151363.7153.151609.018.341552.251.0113.4821.87138.24164.19-29.7998.40-15.660.8000.00030.62-26.73
2014 (1)20.7401.6107.76-13.971.4201.2403.1101.1100.8911.259.18-22.92233.8784.45116.6716.67-16.6700.00041.794.84

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