- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 43.11 | -21.33 | -3.36 | 7.21 | -3.61 | -2.57 | 1.05 | -7.89 | 8.25 | 0 | 0 | 0 | 16.72 | 22.53 | 0.82 | 2.44 | 17.08 | 12.01 | 0.00 | 0 | 0 | 1695 | -0.59 | -0.59 |
| 23Q3 (19) | 54.8 | -6.45 | -6.71 | 7.48 | -3.11 | -3.23 | 1.14 | -5.0 | -0.87 | 0 | 0 | 0 | 13.65 | 3.57 | 3.72 | 2.08 | 1.55 | 6.26 | 0.00 | 0 | 0 | 1705 | 0.0 | 2.28 |
| 23Q2 (18) | 58.58 | 22.71 | -2.55 | 7.72 | 8.27 | -4.34 | 1.2 | 5.26 | -6.25 | 0 | 0 | 0 | 13.18 | -11.76 | -1.84 | 2.05 | -14.22 | -3.8 | 0.00 | 0 | 0 | 1705 | 0.0 | 2.28 |
| 23Q1 (17) | 47.74 | 7.02 | -5.39 | 7.13 | -3.65 | 2.15 | 1.14 | 17.53 | 2.7 | 0 | 0 | 0 | 14.94 | -9.97 | 7.97 | 2.39 | 9.82 | 8.55 | 0.00 | 0 | 0 | 1705 | 0.0 | 2.28 |
| 22Q4 (16) | 44.61 | -24.06 | -10.9 | 7.4 | -4.27 | -0.13 | 0.97 | -15.65 | -8.49 | 0 | 0 | 0 | 16.59 | 26.05 | 12.09 | 2.17 | 11.06 | 2.71 | 0.00 | 0 | 0 | 1705 | 2.28 | 2.28 |
| 22Q3 (15) | 58.74 | -2.28 | 10.48 | 7.73 | -4.21 | 11.22 | 1.15 | -10.16 | 17.35 | 0 | 0 | 0 | 13.16 | -1.98 | 0.68 | 1.96 | -8.06 | 6.22 | 0.00 | 0 | 0 | 1667 | 0.0 | 2.14 |
| 22Q2 (14) | 60.11 | 19.12 | 0.91 | 8.07 | 15.62 | 17.64 | 1.28 | 15.32 | 25.49 | 0 | 0 | 0 | 13.43 | -2.94 | 16.58 | 2.13 | -3.2 | 24.36 | 0.00 | 0 | 0 | 1667 | 0.0 | 2.14 |
| 22Q1 (13) | 50.46 | 0.78 | 11.91 | 6.98 | -5.8 | 11.32 | 1.11 | 4.72 | 18.09 | 0 | 0 | 0 | 13.83 | -6.53 | -0.52 | 2.20 | 3.91 | 5.52 | 0.00 | 0 | 0 | 1667 | 0.0 | 2.14 |
| 21Q4 (12) | 50.07 | -5.83 | 22.15 | 7.41 | 6.62 | 24.96 | 1.06 | 8.16 | 3.92 | 0 | 0 | 0 | 14.80 | 13.22 | 2.3 | 2.12 | 14.86 | -14.92 | 0.00 | 0 | 0 | 1667 | 2.14 | 2.14 |
| 21Q3 (11) | 53.17 | -10.74 | -7.72 | 6.95 | 1.31 | 4.67 | 0.98 | -3.92 | 2.08 | 0 | 0 | 0 | 13.07 | 13.51 | 13.43 | 1.84 | 7.64 | 10.63 | 0.00 | 0 | 0 | 1632 | 0.0 | 0.25 |
| 21Q2 (10) | 59.57 | 32.11 | 10.79 | 6.86 | 9.41 | 8.03 | 1.02 | 8.51 | 8.51 | 0 | 0 | 0 | 11.52 | -17.18 | -2.49 | 1.71 | -17.87 | -2.05 | 0.00 | 0 | 0 | 1632 | 0.0 | 0.25 |
| 21Q1 (9) | 45.09 | 10.0 | 6.39 | 6.27 | 5.73 | 7.18 | 0.94 | -7.84 | -1.05 | 0 | 0 | 0 | 13.91 | -3.88 | 0.74 | 2.08 | -16.22 | -7.0 | 0.00 | 0 | 0 | 1632 | 0.0 | 0.25 |
| 20Q4 (8) | 40.99 | -28.86 | 11.26 | 5.93 | -10.69 | 4.4 | 1.02 | 6.25 | 14.61 | 0 | 0 | 0 | 14.47 | 25.54 | -6.17 | 2.49 | 49.36 | 3.0 | 0.00 | 0 | 0 | 1632 | 0.25 | 0.25 |
| 20Q3 (7) | 57.62 | 7.16 | 17.04 | 6.64 | 4.57 | 5.9 | 0.96 | 2.13 | 10.34 | 0 | 0 | 0 | 11.52 | -2.42 | -9.52 | 1.67 | -4.7 | -5.72 | 0.00 | 0 | 0 | 1628 | 0.0 | -3.78 |
| 20Q2 (6) | 53.77 | 26.88 | 7.8 | 6.35 | 8.55 | 4.61 | 0.94 | -1.05 | 4.44 | 0 | 0 | 0 | 11.81 | -14.45 | -2.96 | 1.75 | -22.01 | -3.11 | 0.00 | 0 | 0 | 1628 | 0.0 | -3.78 |
| 20Q1 (5) | 42.38 | 15.04 | 7.81 | 5.85 | 2.99 | 2.09 | 0.95 | 6.74 | 26.67 | 0 | 0 | 0 | 13.80 | -10.47 | -5.3 | 2.24 | -7.21 | 17.49 | 0.00 | 0 | 0 | 1628 | 0.0 | -3.78 |
| 19Q4 (4) | 36.84 | -25.17 | 0.0 | 5.68 | -9.41 | 0.0 | 0.89 | 2.3 | 0.0 | 0 | 0 | 0.0 | 15.42 | 21.06 | 0.0 | 2.42 | 36.7 | 0.0 | 0.00 | 0 | 0.0 | 1628 | -3.78 | 0.0 |
| 19Q3 (3) | 49.23 | -1.3 | 0.0 | 6.27 | 3.29 | 0.0 | 0.87 | -3.33 | 0.0 | 0 | 0 | 0.0 | 12.74 | 4.66 | 0.0 | 1.77 | -2.06 | 0.0 | 0.00 | 0 | 0.0 | 1692 | 0.0 | 0.0 |
| 19Q2 (2) | 49.88 | 26.89 | 0.0 | 6.07 | 5.93 | 0.0 | 0.9 | 20.0 | 0.0 | 0 | 0 | 0.0 | 12.17 | -16.51 | 0.0 | 1.80 | -5.43 | 0.0 | 0.00 | 0 | 0.0 | 1692 | 0.0 | 0.0 |
| 19Q1 (1) | 39.31 | 0.0 | 0.0 | 5.73 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 14.58 | 0.0 | 0.0 | 1.91 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1692 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 204.24 | -4.53 | 29.54 | -2.12 | 4.52 | 0.22 | 0 | 0 | 14.46 | 2.52 | 2.21 | 4.97 | 0.00 | 0 | 1695 | -0.59 |
| 2022 (9) | 213.92 | 2.9 | 30.18 | 9.75 | 4.51 | 13.03 | 0 | 0 | 14.11 | 6.66 | 2.11 | 9.85 | 0.00 | 0 | 1705 | 2.28 |
| 2021 (8) | 207.9 | 6.75 | 27.5 | 10.98 | 3.99 | 3.1 | 0 | 0 | 13.23 | 3.96 | 1.92 | -3.42 | 0.00 | 0 | 1667 | 2.14 |
| 2020 (7) | 194.76 | 11.13 | 24.78 | 4.34 | 3.87 | 13.16 | 0 | 0 | 12.72 | -6.11 | 1.99 | 1.83 | 0.00 | 0 | 1632 | 0.25 |
| 2019 (6) | 175.26 | 7.24 | 23.75 | 2.37 | 3.42 | -2.56 | 0 | 0 | 13.55 | -4.54 | 1.95 | -9.14 | 0.00 | 0 | 1628 | -4.18 |
| 2018 (5) | 163.43 | -0.18 | 23.2 | -2.48 | 3.51 | 13.59 | 0 | 0 | 14.20 | -2.3 | 2.15 | 13.8 | 0.00 | 0 | 1699 | 0.41 |
| 2017 (4) | 163.73 | -2.61 | 23.79 | -0.21 | 3.09 | -33.55 | 0 | 0 | 14.53 | 2.47 | 1.89 | -31.77 | 0.00 | 0 | 1692 | 1.5 |
| 2016 (3) | 168.12 | 1.88 | 23.84 | -0.71 | 4.65 | 3.56 | 0 | 0 | 14.18 | -2.54 | 2.77 | 1.65 | 0.00 | 0 | 1667 | -4.2 |
| 2015 (2) | 165.02 | 3.54 | 24.01 | 1.22 | 4.49 | 0.67 | 0 | 0 | 14.55 | -2.24 | 2.72 | -2.77 | 0.00 | 0 | 1740 | 0.64 |
| 2014 (1) | 159.38 | 8.19 | 23.72 | 6.56 | 4.46 | 7.21 | 0 | 0 | 14.88 | 0 | 2.80 | 0 | 0.00 | 0 | 1729 | 0.0 |
