玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)46.13-0.974.0831.85-2.72-3.6632.50-7.17-3.4726.55-6.78-3.667.69-10.79-18.15.82-2.84-20.380.224.76-18.5234.42-6.03-1.4333.142.3215.7998.004.71-0.242.00-68.813.3311.925.9623.91
23Q3 (19)46.583.086.9832.740.066.5835.011.747.3328.48-1.497.888.62-8.595.255.99-10.862.220.21-8.7-4.5536.632.526.8232.39-42.5314.8293.59-1.84-0.616.4137.829.7811.2510.739.01
23Q2 (18)45.195.298.8132.7210.3510.5834.418.489.928.9111.5414.099.4334.1419.376.7222.1818.10.239.524.5535.737.438.4456.36109.057.6295.352.01.314.65-28.68-9.6310.16-7.81.2
23Q1 (17)42.92-3.1611.7429.65-10.3119.9931.72-5.7921.9125.92-5.9519.617.03-25.1329.75.50-24.7628.210.21-22.225.033.26-4.7519.2126.96-5.8-0.5293.48-4.84-1.276.52269.5722.6111.0214.55-1.61
22Q4 (16)44.321.7912.633.067.6219.6533.673.2217.7727.564.3918.749.3914.6533.957.3124.7432.430.2722.7312.534.921.8415.4828.621.458.8298.244.331.711.76-69.78-48.389.62-6.782.01
22Q3 (15)43.544.849.1830.723.8214.4632.624.1816.7526.404.1817.398.193.6731.465.862.9928.510.220.010.034.294.0714.9528.21-46.130.3994.160.05-1.835.8413.4543.0710.322.79-6.94
22Q2 (14)41.538.122.5929.5919.757.9931.3120.3312.125.3416.947.927.9045.7625.05.6932.6320.810.2210.010.032.9518.111.0952.3793.2513.3194.12-0.59-3.945.15-3.24154.7810.04-10.36-8.89
22Q1 (13)38.41-2.41-3.8124.71-10.57-1.5126.02-8.993.4621.67-6.645.765.42-22.6816.064.29-22.2813.790.20-16.6711.1127.90-7.742.0927.103.0411.8994.68-1.97-5.325.3255.59011.2018.77-8.27
21Q4 (12)39.36-1.3-0.3827.632.94-1.3228.592.333.8923.213.2-0.177.0112.527.025.5221.054.940.2420.04.3530.241.373.8526.30-6.417.4396.580.69-5.313.42-16.24270.949.43-14.973.06
21Q3 (11)39.88-1.48-0.126.84-2.040.4527.940.043.1422.49-4.222.186.23-1.4212.864.56-3.1811.490.200.05.2629.830.572.2328.10-39.210.9495.92-2.1-2.914.08102.04238.7811.090.64-6.49
21Q2 (10)40.481.38-0.2227.409.2112.927.9311.0510.1323.4814.5913.436.3235.3351.24.7124.9349.050.2011.1133.3329.668.536.4646.2290.830.8797.98-2.021.042.020-55.5611.02-9.75-18.43
21Q1 (9)39.931.06-2.7825.09-10.39-1.0325.15-8.61-5.8420.49-11.87-5.664.67-28.70.03.77-28.33-1.570.18-21.740.027.33-6.15-4.8424.22-1.0611.97100.00-1.965.330.00100.0-100.012.2133.441.08
20Q4 (8)39.51-1.03-2.6128.004.79-1.9327.521.59-5.9123.255.63-3.416.5518.66-5.895.2628.61-5.230.2321.050.029.12-0.21-5.6124.48-3.367.32102.003.244.86-2.00-266.0-173.339.15-22.855.78
20Q3 (7)39.92-1.6-2.8926.7210.090.4527.096.82-3.2222.016.33-5.985.5232.06-12.524.0929.43-10.70.1926.67-5.029.184.74-2.3425.33-44.72-11.5398.801.884.471.20-73.49-77.8311.86-12.217.82
20Q2 (6)40.57-1.22-1.1724.27-4.26-9.7825.36-5.05-10.6720.70-4.7-10.74.18-10.49-28.553.16-17.49-27.020.15-16.67-21.0527.86-2.99-7.545.82111.84-5.0896.972.141.434.55-10.23-17.2713.5111.8420.3
20Q1 (5)41.071.231.3325.35-11.21-2.3526.71-8.68-2.3821.72-9.76-1.414.67-32.9-12.053.83-30.99-11.340.18-21.74-10.028.72-6.9-1.6121.63-5.17-11.0694.94-2.4-0.545.0685.65-10.8912.0839.6510.12
19Q4 (4)40.57-1.310.028.557.330.029.254.50.024.072.820.06.9610.30.05.5521.180.00.2315.00.030.853.250.022.81-20.330.097.272.860.02.73-49.820.08.65-21.360.0
19Q3 (3)41.110.150.026.60-1.120.027.99-1.410.023.410.990.06.317.860.04.585.770.00.205.260.029.88-0.80.028.63-40.690.094.57-1.090.05.43-1.090.011.00-2.050.0
19Q2 (2)41.051.280.026.903.620.028.393.760.023.185.220.05.8510.170.04.330.230.00.19-5.00.030.123.190.048.2798.480.095.600.160.05.49-3.30.011.232.370.0
19Q1 (1)40.530.00.025.960.00.027.360.00.022.030.00.05.310.00.04.320.00.00.200.00.029.190.00.024.320.00.095.450.00.05.680.00.010.970.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)45.227.2131.786.431.410.9933.447.1527.517.9731.636.6824.193.950.88-3.335.016.9733.1415.7994.98-0.775.0217.310.09-9.6111.078.21
2022 (9)42.185.7429.8611.331.40-13.4331.2113.4525.4813.2429.6526.4423.2724.240.919.6432.7311.7428.628.8295.72-1.784.2868.320.10-40.6910.23-5.63
2021 (8)39.89-0.826.822.171.61-14.0227.512.822.502.1323.4516.218.7314.560.8312.1629.291.8126.307.4397.46-0.732.5439.10.17-6.4810.84-5.41
2020 (7)40.21-1.4726.25-2.991.879.8626.76-5.4122.03-5.0820.18-14.6416.35-15.50.74-10.8428.77-4.4824.487.3298.172.471.83-56.440.1849.2811.4610.3
2019 (6)40.814.6427.065.831.71289.0228.295.423.215.4523.640.919.350.310.83-5.6830.1210.1722.813.5495.800.454.20-9.340.12-3.8710.396.45
2018 (5)39.001.5625.570.430.44-14.7226.842.2922.01-2.2223.43-5.3719.29-4.690.88-2.2227.341.6722.035.2695.37-1.884.6350.330.1309.762.09
2017 (4)38.40-1.6625.463.450.51-17.7126.244.022.515.0924.767.3720.246.470.901.1226.893.9820.93-11.8497.20-0.333.0824.40.0009.56-0.73
2016 (3)39.055.624.614.410.6212.9525.230.2421.421.923.06-1.2419.01-1.50.89-3.2625.860.3523.7425.8797.524.072.48-60.620.0009.635.02
2015 (2)36.987.8423.577.720.5518.1425.177.0221.029.9423.351.4319.303.260.92-6.1225.777.218.86-18.8893.710.746.29-9.850.0009.1710.88
2014 (1)34.29021.8800.470.1423.52019.12023.02018.6900.987.6924.0413.2423.250.2293.022.236.98-22.560.0008.27-6.34

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