- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 11.75 | 42.6 | 26.34 | 0.28 | -26.32 | -36.36 | 0.17 | -59.52 | -75.36 | 1.0 | 29.87 | 12.36 | 2.38 | -48.33 | -49.63 | 1.45 | -71.61 | -80.5 | 8.51 | -8.93 | -11.07 | 1317 | 0.0 | 0.0 |
| 23Q3 (19) | 8.24 | -5.07 | -21.75 | 0.38 | 65.22 | 5.56 | 0.42 | -22.22 | -32.26 | 0.77 | -2.53 | -10.47 | 4.61 | 74.04 | 34.89 | 5.10 | -18.07 | -13.43 | 9.34 | 2.67 | 14.42 | 1317 | 0.0 | 0.23 |
| 23Q2 (18) | 8.68 | 2.84 | -34.04 | 0.23 | -17.86 | -41.03 | 0.54 | -5.26 | -5.26 | 0.79 | 9.72 | -19.39 | 2.65 | -20.13 | -10.59 | 6.22 | -7.88 | 43.63 | 9.10 | 6.69 | 22.22 | 1317 | 0.0 | 0.23 |
| 23Q1 (17) | 8.44 | -9.25 | -35.08 | 0.28 | -36.36 | -20.0 | 0.57 | -17.39 | -8.06 | 0.72 | -19.1 | -17.24 | 3.32 | -29.88 | 23.22 | 6.75 | -8.97 | 41.61 | 8.53 | -10.86 | 27.47 | 1317 | 0.0 | 0.23 |
| 22Q4 (16) | 9.3 | -11.68 | -24.88 | 0.44 | 22.22 | 22.22 | 0.69 | 11.29 | 16.95 | 0.89 | 3.49 | 21.92 | 4.73 | 38.39 | 62.7 | 7.42 | 26.01 | 55.68 | 9.57 | 17.18 | 62.29 | 1317 | 0.23 | 0.23 |
| 22Q3 (15) | 10.53 | -19.98 | -24.84 | 0.36 | -7.69 | -10.0 | 0.62 | 8.77 | -6.06 | 0.86 | -12.24 | -1.15 | 3.42 | 15.36 | 19.74 | 5.89 | 35.94 | 24.98 | 8.17 | 9.67 | 31.52 | 1314 | 0.0 | 3.46 |
| 22Q2 (14) | 13.16 | 1.23 | -8.48 | 0.39 | 11.43 | 34.48 | 0.57 | -8.06 | 29.55 | 0.98 | 12.64 | 2.08 | 2.96 | 10.07 | 46.95 | 4.33 | -9.18 | 41.55 | 7.45 | 11.27 | 11.55 | 1314 | 0.0 | 3.46 |
| 22Q1 (13) | 13.0 | 5.01 | 13.64 | 0.35 | -2.78 | -10.26 | 0.62 | 5.08 | -6.06 | 0.87 | 19.18 | 2.35 | 2.69 | -7.41 | -21.03 | 4.77 | 0.07 | -17.33 | 6.69 | 13.49 | -9.93 | 1314 | 0.0 | 3.46 |
| 21Q4 (12) | 12.38 | -11.63 | 30.73 | 0.36 | -10.0 | 33.33 | 0.59 | -10.61 | 78.79 | 0.73 | -16.09 | -1.35 | 2.91 | 1.85 | 1.99 | 4.77 | 1.16 | 36.76 | 5.90 | -5.04 | -24.54 | 1314 | 3.46 | 3.46 |
| 21Q3 (11) | 14.01 | -2.57 | 73.18 | 0.4 | 37.93 | 53.85 | 0.66 | 50.0 | 633.33 | 0.87 | -9.38 | 14.47 | 2.86 | 41.57 | -11.16 | 4.71 | 53.96 | 323.46 | 6.21 | -6.98 | -33.9 | 1270 | 0.0 | -0.78 |
| 21Q2 (10) | 14.38 | 25.7 | 73.88 | 0.29 | -25.64 | 26.09 | 0.44 | -33.33 | 25.71 | 0.96 | 12.94 | 20.0 | 2.02 | -40.84 | -27.49 | 3.06 | -46.96 | -27.7 | 6.68 | -10.15 | -30.99 | 1270 | 0.0 | -0.78 |
| 21Q1 (9) | 11.44 | 20.8 | 24.08 | 0.39 | 44.44 | 50.0 | 0.66 | 100.0 | 78.38 | 0.85 | 14.86 | 18.06 | 3.41 | 19.57 | 20.89 | 5.77 | 65.56 | 43.76 | 7.43 | -4.92 | -4.85 | 1270 | 0.0 | -16.99 |
| 20Q4 (8) | 9.47 | 17.06 | 0.32 | 0.27 | 3.85 | 3.85 | 0.33 | 266.67 | -25.0 | 0.74 | -2.63 | 8.82 | 2.85 | -11.29 | 3.52 | 3.48 | 213.23 | -25.24 | 7.81 | -16.82 | 8.48 | 1270 | -0.78 | -16.99 |
| 20Q3 (7) | 8.09 | -2.18 | 7.44 | 0.26 | 13.04 | 4.0 | 0.09 | -74.29 | -80.43 | 0.76 | -5.0 | 18.75 | 3.21 | 15.56 | -3.2 | 1.11 | -73.71 | -81.79 | 9.39 | -2.89 | 10.53 | 1280 | 0.0 | -16.34 |
| 20Q2 (6) | 8.27 | -10.3 | 0.49 | 0.23 | -11.54 | -25.81 | 0.35 | -5.41 | -44.44 | 0.8 | 11.11 | 31.15 | 2.78 | -1.38 | -26.17 | 4.23 | 5.46 | -44.71 | 9.67 | 23.87 | 30.51 | 1280 | -16.34 | -16.34 |
| 20Q1 (5) | 9.22 | -2.33 | 29.13 | 0.26 | 0.0 | -13.33 | 0.37 | -15.91 | -9.76 | 0.72 | 5.88 | 60.0 | 2.82 | 2.39 | -32.89 | 4.01 | -13.9 | -30.11 | 7.81 | 8.41 | 23.9 | 1530 | 0.0 | 0.0 |
| 19Q4 (4) | 9.44 | 25.37 | 0.0 | 0.26 | 4.0 | 0.0 | 0.44 | -4.35 | 0.0 | 0.68 | 6.25 | 0.0 | 2.75 | -17.04 | 0.0 | 4.66 | -23.7 | 0.0 | 7.20 | -15.25 | 0.0 | 1530 | 0.0 | 0.0 |
| 19Q3 (3) | 7.53 | -8.51 | 0.0 | 0.25 | -19.35 | 0.0 | 0.46 | -26.98 | 0.0 | 0.64 | 4.92 | 0.0 | 3.32 | -11.86 | 0.0 | 6.11 | -20.2 | 0.0 | 8.50 | 14.67 | 0.0 | 1530 | 0.0 | 0.0 |
| 19Q2 (2) | 8.23 | 15.27 | 0.0 | 0.31 | 3.33 | 0.0 | 0.63 | 53.66 | 0.0 | 0.61 | 35.56 | 0.0 | 3.77 | -10.35 | 0.0 | 7.65 | 33.31 | 0.0 | 7.41 | 17.6 | 0.0 | 1530 | 0.0 | 0.0 |
| 19Q1 (1) | 7.14 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 4.20 | 0.0 | 0.0 | 5.74 | 0.0 | 0.0 | 6.30 | 0.0 | 0.0 | 1530 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 37.11 | -19.33 | 1.18 | -23.38 | 1.72 | -31.47 | 3.28 | -9.14 | 3.18 | -5.02 | 4.63 | -15.06 | 8.84 | 12.62 | 1317 | 0.0 |
| 2022 (9) | 46.0 | -11.89 | 1.54 | 6.94 | 2.51 | 6.81 | 3.61 | 5.87 | 3.35 | 21.38 | 5.46 | 21.23 | 7.85 | 20.16 | 1317 | 0.23 |
| 2021 (8) | 52.21 | 49.0 | 1.44 | 41.18 | 2.35 | 106.14 | 3.41 | 12.54 | 2.76 | -5.25 | 4.50 | 38.35 | 6.53 | -24.47 | 1314 | 3.46 |
| 2020 (7) | 35.04 | 8.38 | 1.02 | -8.93 | 1.14 | -41.24 | 3.03 | 27.31 | 2.91 | -15.97 | 3.25 | -45.78 | 8.65 | 17.46 | 1270 | -0.78 |
| 2019 (6) | 32.33 | -7.39 | 1.12 | -17.04 | 1.94 | 12.14 | 2.38 | -5.18 | 3.46 | -10.42 | 6.00 | 21.09 | 7.36 | 2.39 | 1280 | -16.34 |
| 2018 (5) | 34.91 | -4.88 | 1.35 | 22.73 | 1.73 | 6.13 | 2.51 | -1.57 | 3.87 | 29.02 | 4.96 | 11.58 | 7.19 | 3.48 | 1530 | -12.57 |
| 2017 (4) | 36.7 | 1.49 | 1.1 | 25.0 | 1.63 | 20.74 | 2.55 | -4.14 | 3.00 | 23.16 | 4.44 | 18.96 | 6.95 | -5.55 | 1750 | -0.34 |
| 2016 (3) | 36.16 | -2.66 | 0.88 | -1.12 | 1.35 | -16.67 | 2.66 | -3.27 | 2.43 | 1.58 | 3.73 | -14.39 | 7.36 | -0.62 | 1756 | -22.13 |
| 2015 (2) | 37.15 | -9.19 | 0.89 | -22.61 | 1.62 | -12.9 | 2.75 | 1.1 | 2.40 | -14.78 | 4.36 | -4.09 | 7.40 | 11.34 | 2255 | 2.36 |
| 2014 (1) | 40.91 | 12.05 | 1.15 | 32.18 | 1.86 | 8.77 | 2.72 | 8.8 | 2.81 | 0 | 4.55 | 0 | 6.65 | 0 | 2203 | -5.65 |
