- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.59 | -13.24 | -51.24 | 0.08 | 60.0 | -38.46 | 0.07 | -12.5 | 16.67 | 0 | 0 | 0 | 13.56 | 84.41 | 26.21 | 11.86 | 0.85 | 139.27 | 0.00 | 0 | 0 | 262 | -3.32 | -3.32 |
| 23Q3 (19) | 0.68 | -12.82 | -56.41 | 0.05 | -58.33 | -61.54 | 0.08 | 0.0 | -20.0 | 0 | 0 | 0 | 7.35 | -52.21 | -11.76 | 11.76 | 14.71 | 83.53 | 0.00 | 0 | 0 | 271 | 0.0 | -2.87 |
| 23Q2 (18) | 0.78 | -20.41 | -45.83 | 0.12 | 9.09 | -14.29 | 0.08 | -11.11 | -27.27 | 0 | 0 | 0 | 15.38 | 37.06 | 58.24 | 10.26 | 11.68 | 34.27 | 0.00 | 0 | 0 | 271 | 0.0 | -2.87 |
| 23Q1 (17) | 0.98 | -19.01 | -42.01 | 0.11 | -15.38 | -21.43 | 0.09 | 50.0 | -25.0 | 0 | 0 | 0 | 11.22 | 4.47 | 35.5 | 9.18 | 85.2 | 29.34 | 0.00 | 0 | 0 | 271 | 0.0 | -2.87 |
| 22Q4 (16) | 1.21 | -22.44 | -41.26 | 0.13 | 0.0 | -23.53 | 0.06 | -40.0 | -50.0 | 0 | 0 | 0 | 10.74 | 28.93 | 30.19 | 4.96 | -22.64 | -14.88 | 0.00 | 0 | 0 | 271 | -2.87 | -2.87 |
| 22Q3 (15) | 1.56 | 8.33 | -23.53 | 0.13 | -7.14 | -13.33 | 0.1 | -9.09 | -16.67 | 0 | 0 | 0 | 8.33 | -14.29 | 13.33 | 6.41 | -16.08 | 8.97 | 0.00 | 0 | 0 | 279 | 0.0 | -3.46 |
| 22Q2 (14) | 1.44 | -14.79 | -19.1 | 0.14 | 0.0 | -12.5 | 0.11 | -8.33 | 0.0 | 0 | 0 | 0 | 9.72 | 17.36 | 8.16 | 7.64 | 7.58 | 23.61 | 0.00 | 0 | 0 | 279 | 0.0 | -3.46 |
| 22Q1 (13) | 1.69 | -17.96 | 4.97 | 0.14 | -17.65 | 0.0 | 0.12 | 0.0 | 20.0 | 0 | 0 | 0 | 8.28 | 0.38 | -4.73 | 7.10 | 21.89 | 14.32 | 0.00 | 0 | 0 | 279 | 0.0 | -3.46 |
| 21Q4 (12) | 2.06 | 0.98 | 11.96 | 0.17 | 13.33 | 54.55 | 0.12 | 0.0 | 0.0 | 0 | 0 | 0 | 8.25 | 12.23 | 38.04 | 5.83 | -0.97 | -10.68 | 0.00 | 0 | 0 | 279 | -3.46 | -3.46 |
| 21Q3 (11) | 2.04 | 14.61 | 17.24 | 0.15 | -6.25 | -16.67 | 0.12 | 9.09 | 20.0 | 0 | 0 | 0 | 7.35 | -18.2 | -28.92 | 5.88 | -4.81 | 2.35 | 0.00 | 0 | 0 | 289 | 0.0 | 1.05 |
| 21Q2 (10) | 1.78 | 10.56 | -2.73 | 0.16 | 14.29 | -11.11 | 0.11 | 10.0 | 0.0 | 0 | 0 | 0 | 8.99 | 3.37 | -8.61 | 6.18 | -0.51 | 2.81 | 0.00 | 0 | 0 | 289 | 0.0 | 1.05 |
| 21Q1 (9) | 1.61 | -12.5 | -21.08 | 0.14 | 27.27 | -36.36 | 0.1 | -16.67 | -9.09 | 0 | 0 | 0 | 8.70 | 45.45 | -19.37 | 6.21 | -4.76 | 15.19 | 0.00 | 0 | 0 | 289 | 0.0 | 1.05 |
| 20Q4 (8) | 1.84 | 5.75 | -32.6 | 0.11 | -38.89 | -60.71 | 0.12 | 20.0 | 9.09 | 0 | 0 | 0 | 5.98 | -42.21 | -41.71 | 6.52 | 13.48 | 61.86 | 0.00 | 0 | 0 | 289 | 1.05 | 1.05 |
| 20Q3 (7) | 1.74 | -4.92 | -19.07 | 0.18 | 0.0 | -25.0 | 0.1 | -9.09 | -9.09 | 0 | 0 | 0 | 10.34 | 5.17 | -7.33 | 5.75 | -4.39 | 12.33 | 0.00 | 0 | 0 | 286 | 0.0 | -0.69 |
| 20Q2 (6) | 1.83 | -10.29 | -12.44 | 0.18 | -18.18 | -14.29 | 0.11 | 0.0 | 0.0 | 0 | 0 | 0 | 9.84 | -8.79 | -2.11 | 6.01 | 11.48 | 14.21 | 0.00 | 0 | 0 | 286 | 0.0 | -0.69 |
| 20Q1 (5) | 2.04 | -25.27 | 12.71 | 0.22 | -21.43 | 10.0 | 0.11 | 0.0 | 22.22 | 0 | 0 | 0 | 10.78 | 5.15 | -2.4 | 5.39 | 33.82 | 8.44 | 0.00 | 0 | 0 | 286 | 0.0 | -0.69 |
| 19Q4 (4) | 2.73 | 26.98 | 0.0 | 0.28 | 16.67 | 0.0 | 0.11 | 0.0 | 0.0 | 0 | 0 | 0.0 | 10.26 | -8.12 | 0.0 | 4.03 | -21.25 | 0.0 | 0.00 | 0 | 0.0 | 286 | -0.69 | 0.0 |
| 19Q3 (3) | 2.15 | 2.87 | 0.0 | 0.24 | 14.29 | 0.0 | 0.11 | 0.0 | 0.0 | 0 | 0 | 0.0 | 11.16 | 11.1 | 0.0 | 5.12 | -2.79 | 0.0 | 0.00 | 0 | 0.0 | 288 | 0.0 | 0.0 |
| 19Q2 (2) | 2.09 | 15.47 | 0.0 | 0.21 | 5.0 | 0.0 | 0.11 | 22.22 | 0.0 | 0 | 0 | 0.0 | 10.05 | -9.07 | 0.0 | 5.26 | 5.85 | 0.0 | 0.00 | 0 | 0.0 | 288 | 0.0 | 0.0 |
| 19Q1 (1) | 1.81 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 11.05 | 0.0 | 0.0 | 4.97 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 288 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.03 | -48.64 | 0.36 | -33.33 | 0.32 | -15.79 | 0 | 0 | 11.88 | 29.81 | 10.56 | 63.97 | 0.00 | 0 | 262 | -3.32 |
| 2022 (9) | 5.9 | -21.33 | 0.54 | -14.29 | 0.38 | -13.64 | 0 | 0 | 9.15 | 8.96 | 6.44 | 9.78 | 0.00 | 0 | 271 | -2.87 |
| 2021 (8) | 7.5 | 0.67 | 0.63 | -10.0 | 0.44 | 0.0 | 0 | 0 | 8.40 | -10.6 | 5.87 | -0.67 | 0.00 | 0 | 279 | -3.46 |
| 2020 (7) | 7.45 | -15.15 | 0.7 | -24.73 | 0.44 | 2.33 | 0 | 0 | 9.40 | -11.29 | 5.91 | 20.59 | 0.00 | 0 | 289 | 1.05 |
| 2019 (6) | 8.78 | 19.29 | 0.93 | 72.22 | 0.43 | 4.88 | 0 | 0 | 10.59 | 44.37 | 4.90 | -12.08 | 0.00 | 0 | 286 | -0.69 |
| 2018 (5) | 7.36 | -13.0 | 0.54 | -29.87 | 0.41 | 0.0 | 0 | 0 | 7.34 | -19.39 | 5.57 | 14.95 | 0.00 | 0 | 288 | -4.0 |
| 2017 (4) | 8.46 | 3.8 | 0.77 | -18.95 | 0.41 | 2.5 | 0 | 0 | 9.10 | -21.92 | 4.85 | -1.26 | 0.00 | 0 | 300 | -2.6 |
| 2016 (3) | 8.15 | -17.34 | 0.95 | -10.38 | 0.4 | -14.89 | 0 | 0 | 11.66 | 8.43 | 4.91 | 2.96 | 0.00 | 0 | 308 | -4.35 |
| 2015 (2) | 9.86 | -5.19 | 1.06 | -0.93 | 0.47 | 14.63 | 0 | 0 | 10.75 | 4.49 | 4.77 | 20.91 | 0.00 | 0 | 322 | -0.31 |
| 2014 (1) | 10.4 | 4.31 | 1.07 | 12.63 | 0.41 | 7.89 | 0 | 0 | 10.29 | 0 | 3.94 | 0 | 0.00 | 0 | 323 | 0.94 |
