玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)35.24-5.839.3415.23-8.09253.3615.03-18.98286.3811.90-14.7412.933.9331.0533.872.7012.97513.640.2335.2921.0519.23-15.0683.6751.3626.8539.6100.0011.11-25.00.00-100.0040.85-0.54-11.2
23Q3 (19)37.4217.2337.6216.57228.351945.6818.55-96.064.313.95-96.6795.653.00-96.2856.252.39-96.2377.040.1713.33-10.5322.64-95.1621.240.49110.56-20.7690.003325.0800.010.00-90.27-90.041.07-35.59-2.4
23Q2 (18)31.9220.6818.84-12.91-328.9-581.72463.4711774.315463.87418.4017606.286025.9280.7513786.443819.963.3615553.664811.630.15-16.67-21.05467.7411741.523028.719.23-58.8-45.86-2.79-104.19-108.37102.79208.3754.1963.7621.2645.01
23Q1 (17)26.45-17.9317.29-3.01-169.84-1014.81-3.97-202.06-168.69-2.39-203.02-147.99-0.59-195.16-145.04-0.41-193.18-150.620.18-5.2612.53.95-62.27-67.4946.6826.88-46.7566.67-50.0033.330-66.6752.5814.316.74
22Q4 (16)32.2318.5426.344.31432.112.533.89-65.54-13.362.32-67.46-43.830.62-67.71-50.40.44-67.41-35.290.190.018.7510.47-43.95-9.6636.79-28.0-20.83133.331233.3360.00.00-100.0-100.046.009.323.86
22Q3 (15)27.191.23-9.430.81-69.78-94.9611.2935.53-34.027.134.39-45.281.92-6.8-52.241.354.65-43.750.190.05.5618.6824.95-13.4451.1043.86-59.7710.00-70.0-89.35100.0050.01550.042.08-4.36.59
22Q2 (14)26.8619.11-10.532.681092.59-74.68.3344.12-94.076.8337.15-94.672.0657.25-93.141.2959.26-94.370.1918.755.5614.9523.05-89.6935.52-59.485.7833.330349.1266.67-33.33-27.6843.97-2.38-2.57
22Q1 (13)22.55-11.6-3.96-0.27-107.05-123.895.7828.73-75.954.9820.58-75.521.314.8-56.330.8119.12-65.380.160.033.3312.154.83-60.7787.6788.66206.00.00-100.0-100.0100.00500.03.8545.041.69-7.46
21Q4 (12)25.51-15.02-13.023.83-76.18-60.274.49-73.76-41.314.13-68.3-37.891.25-68.919.650.68-71.67-24.440.16-11.1123.0811.59-46.29-21.946.47-63.4270.2283.33-11.29-30.5616.67175.0155.5644.2912.1811.76
21Q3 (11)30.020.0-5.616.0852.42-4.017.11-87.8210.0313.03-89.836.544.02-86.6155.812.40-89.5221.210.180.012.521.58-85.120.7127.03278.29359.0993.941165.71-13.296.06-93.43172.7339.48-12.5214.01
21Q2 (10)30.0227.853.5510.55833.63-6.97140.48484.6908.47128.16530.091045.3130.03901.01540.9822.91879.061502.10.1850.038.46145.05368.36574.9733.5817.211.027.42100.39-90.9992.19-4.27422.445.13-7.2718.79
21Q1 (9)23.48-19.95524.471.13-88.28104.1824.03214.12231.3820.34205.86249.783.00163.16372.732.34160.0365.910.12-7.69100.030.97108.691988.4128.654.9516.463.70-96.91-97.696.30420.99311.8548.6722.81-14.28
20Q4 (8)29.33-7.77-16.619.64-42.45-26.917.65-50.8-28.96.65-45.63-26.61.14-55.81-19.720.90-54.55-15.890.13-18.758.3314.84-30.75-23.2327.30-1.3411.52120.0010.77-2.5-30.00-260.0-30.039.6314.44-8.07
20Q3 (7)31.809.6927.9716.7547.71158.8915.5511.6346.4212.239.2966.622.5840.98106.41.9838.46112.90.1623.0823.0821.43-0.2819.1227.67-16.76-35.4108.3331.5580.56-8.33-147.22-120.8334.63-8.84-11.52
20Q2 (6)28.99671.0123.4111.34141.92102.1413.93176.1659.7511.19182.483.141.83266.3694.681.43262.588.160.13116.678.3321.491410.3734.8233.2435.1221.9882.35-46.7123.5317.65138.82-47.0637.99-33.09-7.79
20Q1 (5)3.76-89.31-77.63-27.05-305.08-1481.87-18.29-269.98-664.51-13.58-249.89-658.85-1.10-177.46-466.67-0.88-182.24-438.460.06-50.0-40.0-1.64-108.48-113.2424.600.497.47154.5525.57409.09-45.45-96.97-130.356.7831.7131.8
19Q4 (4)35.1741.530.013.19103.860.010.761.320.09.0623.430.01.4213.60.01.0715.050.00.12-7.690.019.337.450.024.48-42.840.0123.08105.130.0-23.08-157.690.043.1110.140.0
19Q3 (3)24.855.790.06.4715.330.010.6221.790.07.3420.130.01.2532.980.00.9322.370.00.138.330.017.9912.860.042.8357.170.060.00-10.00.040.0020.00.039.14-5.00.0
19Q2 (2)23.4939.740.05.61428.070.08.72169.140.06.11151.440.00.94213.330.00.76192.310.00.1220.00.015.9428.650.027.2519.050.066.67233.330.033.33-77.780.041.20-4.360.0
19Q1 (1)16.810.00.0-1.710.00.03.240.00.02.430.00.00.300.00.00.260.00.00.100.00.012.390.00.022.890.00.0-50.000.00.0150.000.00.043.080.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.2723.55.05180.565.03-24.22122.201562.59109.321924.44128.602277.0889.312231.850.8217.14127.51792.351.3639.64.11-82.9695.8926.40.41-9.2648.8810.41
2022 (9)26.94-3.231.80-80.096.6321.537.35-85.765.40-88.265.41-88.533.83-89.090.70-7.8914.29-74.9936.79-20.8324.1438.3675.86-8.110.452.0444.270.93
2021 (8)27.844.399.0419.265.46-31.5651.60509.2146.00557.1447.181002.3435.09926.020.7655.157.14239.9246.4770.2217.45-80.5682.55704.910.4442.2243.869.08
2020 (7)26.676.177.5826.337.971.478.47-0.357.0010.764.2810.883.427.890.49-2.016.810.6627.3011.5289.7424.4810.26-66.070.31-25.6240.21-5.61
2019 (6)25.12-5.496.00-31.357.8675.518.50-32.116.32-16.43.86-24.023.17-23.610.50-9.0916.70-2.2224.4813.3972.092.0230.23-1.420.42360.542.6010.22
2018 (5)26.58-7.648.74-22.654.4810.6912.528.687.56-15.255.08-17.674.15-17.820.55-3.5117.087.6921.59-5.5170.67-28.3230.672077.330.09038.658.63
2017 (4)28.78-1.0711.3023.234.05-0.4911.526.278.925.446.175.115.054.990.570.015.863.822.854.4898.5917.961.41-90.560.00035.583.07
2016 (3)29.0911.079.1798.924.0743.2310.8425.328.4627.415.8729.34.8130.00.571.7915.2830.7121.870.4683.5855.2214.93-67.660.00034.52-6.58
2015 (2)26.19-4.144.61-41.792.8422.68.65-31.736.64-34.394.54-41.123.70-39.640.56-8.211.69-22.6921.77-9.6353.85-13.4246.1522.080.00036.958.36
2014 (1)27.3207.9202.312.9312.67010.1207.7106.1300.61-6.1515.12-20.5924.09-12.5662.20-12.6137.8031.140.00034.105.77

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