- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.04 | -1.89 | 20.93 | 0.04 | -20.0 | 0.0 | 0.14 | 0.0 | -12.5 | 0.03 | -25.0 | -25.0 | 3.85 | -18.46 | -17.31 | 13.46 | 1.92 | -27.64 | 2.88 | -23.56 | -37.98 | 433 | 0.0 | 0.0 |
| 23Q3 (19) | 1.06 | 13.98 | 16.48 | 0.05 | -16.67 | 0.0 | 0.14 | -56.25 | -12.5 | 0.04 | 0.0 | 0.0 | 4.72 | -26.89 | -14.15 | 13.21 | -61.62 | -24.88 | 3.77 | -12.26 | -14.15 | 433 | 0.0 | -6.68 |
| 23Q2 (18) | 0.93 | 22.37 | -13.08 | 0.06 | 50.0 | 20.0 | 0.32 | 113.33 | 88.24 | 0.04 | 33.33 | 0.0 | 6.45 | 22.58 | 38.06 | 34.41 | 74.34 | 116.57 | 4.30 | 8.96 | 15.05 | 433 | 0.0 | -6.68 |
| 23Q1 (17) | 0.76 | -11.63 | -28.97 | 0.04 | 0.0 | 0.0 | 0.15 | -6.25 | -11.76 | 0.03 | -25.0 | 0.0 | 5.26 | 13.16 | 40.79 | 19.74 | 6.09 | 24.23 | 3.95 | -15.13 | 40.79 | 433 | 0.0 | -6.68 |
| 22Q4 (16) | 0.86 | -5.49 | -37.68 | 0.04 | -20.0 | -20.0 | 0.16 | 0.0 | -23.81 | 0.04 | 0.0 | -20.0 | 4.65 | -15.35 | 28.37 | 18.60 | 5.81 | 22.26 | 4.65 | 5.81 | 28.37 | 433 | -6.68 | -6.68 |
| 22Q3 (15) | 0.91 | -14.95 | -52.11 | 0.05 | 0.0 | -16.67 | 0.16 | -5.88 | -11.11 | 0.04 | 0.0 | 33.33 | 5.49 | 17.58 | 73.99 | 17.58 | 10.67 | 85.59 | 4.40 | 17.58 | 178.39 | 464 | 0.0 | -16.25 |
| 22Q2 (14) | 1.07 | 0.0 | -41.21 | 0.05 | 25.0 | -28.57 | 0.17 | 0.0 | -32.0 | 0.04 | 33.33 | 0.0 | 4.67 | 25.0 | 21.5 | 15.89 | 0.0 | 15.66 | 3.74 | 33.33 | 70.09 | 464 | 0.0 | -16.25 |
| 22Q1 (13) | 1.07 | -22.46 | -5.31 | 0.04 | -20.0 | -20.0 | 0.17 | -19.05 | 6.25 | 0.03 | -40.0 | -25.0 | 3.74 | 3.18 | -15.51 | 15.89 | 4.41 | 12.21 | 2.80 | -22.62 | -20.79 | 464 | 0.0 | -16.25 |
| 21Q4 (12) | 1.38 | -27.37 | 7.81 | 0.05 | -16.67 | 0.0 | 0.21 | 16.67 | 31.25 | 0.05 | 66.67 | 25.0 | 3.62 | 14.73 | -7.25 | 15.22 | 60.63 | 21.74 | 3.62 | 129.47 | 15.94 | 464 | -16.25 | -16.25 |
| 21Q3 (11) | 1.9 | 4.4 | 23.38 | 0.06 | -14.29 | 20.0 | 0.18 | -28.0 | 28.57 | 0.03 | -25.0 | 0.0 | 3.16 | -17.89 | -2.74 | 9.47 | -31.03 | 4.21 | 1.58 | -28.16 | -18.95 | 554 | 0.0 | -11.08 |
| 21Q2 (10) | 1.82 | 61.06 | 50.41 | 0.07 | 40.0 | 40.0 | 0.25 | 56.25 | 108.33 | 0.04 | 0.0 | 0.0 | 3.85 | -13.08 | -6.92 | 13.74 | -2.99 | 38.51 | 2.20 | -37.91 | -33.52 | 554 | 0.0 | -11.08 |
| 21Q1 (9) | 1.13 | -11.72 | 85.25 | 0.05 | 0.0 | 25.0 | 0.16 | 0.0 | 45.45 | 0.04 | 0.0 | 0.0 | 4.42 | 13.27 | -32.52 | 14.16 | 13.27 | -21.48 | 3.54 | 13.27 | -46.02 | 554 | 0.0 | -10.5 |
| 20Q4 (8) | 1.28 | -16.88 | 7.56 | 0.05 | 0.0 | -16.67 | 0.16 | 14.29 | -5.88 | 0.04 | 33.33 | 0.0 | 3.91 | 20.31 | -22.53 | 12.50 | 37.5 | -12.5 | 3.12 | 60.42 | -7.03 | 554 | -11.08 | -10.5 |
| 20Q3 (7) | 1.54 | 27.27 | 10.79 | 0.05 | 0.0 | 0.0 | 0.14 | 16.67 | -6.67 | 0.03 | -25.0 | -40.0 | 3.25 | -21.43 | -9.74 | 9.09 | -8.33 | -15.76 | 1.95 | -41.07 | -45.84 | 623 | 0.0 | 0.65 |
| 20Q2 (6) | 1.21 | 98.36 | -12.32 | 0.05 | 25.0 | -16.67 | 0.12 | 9.09 | -14.29 | 0.04 | 0.0 | 0.0 | 4.13 | -36.98 | -4.96 | 9.92 | -45.0 | -2.24 | 3.31 | -49.59 | 14.05 | 623 | 0.65 | 0.65 |
| 20Q1 (5) | 0.61 | -48.74 | -46.02 | 0.04 | -33.33 | -33.33 | 0.11 | -35.29 | 0.0 | 0.04 | 0.0 | 0.0 | 6.56 | 30.05 | 23.5 | 18.03 | 26.23 | 85.25 | 6.56 | 95.08 | 85.25 | 619 | 0.0 | 0.0 |
| 19Q4 (4) | 1.19 | -14.39 | 0.0 | 0.06 | 20.0 | 0.0 | 0.17 | 13.33 | 0.0 | 0.04 | -20.0 | 0.0 | 5.04 | 40.17 | 0.0 | 14.29 | 32.38 | 0.0 | 3.36 | -6.55 | 0.0 | 619 | 0.0 | 0.0 |
| 19Q3 (3) | 1.39 | 0.72 | 0.0 | 0.05 | -16.67 | 0.0 | 0.15 | 7.14 | 0.0 | 0.05 | 25.0 | 0.0 | 3.60 | -17.27 | 0.0 | 10.79 | 6.37 | 0.0 | 3.60 | 24.1 | 0.0 | 619 | 0.0 | 0.0 |
| 19Q2 (2) | 1.38 | 22.12 | 0.0 | 0.06 | 0.0 | 0.0 | 0.14 | 27.27 | 0.0 | 0.04 | 0.0 | 0.0 | 4.35 | -18.12 | 0.0 | 10.14 | 4.22 | 0.0 | 2.90 | -18.12 | 0.0 | 619 | 0.0 | 0.0 |
| 19Q1 (1) | 1.13 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 5.31 | 0.0 | 0.0 | 9.73 | 0.0 | 0.0 | 3.54 | 0.0 | 0.0 | 619 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.78 | -3.57 | 0.19 | 5.56 | 0.74 | 10.45 | 0.14 | 0.0 | 5.03 | 9.47 | 19.58 | 14.54 | 3.70 | 3.7 | 433 | 0.0 |
| 2022 (9) | 3.92 | -37.08 | 0.18 | -21.74 | 0.67 | -15.19 | 0.14 | -12.5 | 4.59 | 24.38 | 17.09 | 34.79 | 3.57 | 39.06 | 433 | -6.68 |
| 2021 (8) | 6.23 | 34.27 | 0.23 | 15.0 | 0.79 | 49.06 | 0.16 | 6.67 | 3.69 | -14.35 | 12.68 | 11.01 | 2.57 | -20.56 | 464 | -16.25 |
| 2020 (7) | 4.64 | -8.84 | 0.2 | -13.04 | 0.53 | -8.62 | 0.15 | -16.67 | 4.31 | -4.61 | 11.42 | 0.24 | 3.23 | -8.58 | 554 | -11.08 |
| 2019 (6) | 5.09 | -15.59 | 0.23 | -4.17 | 0.58 | -10.77 | 0.18 | -5.26 | 4.52 | 13.53 | 11.39 | 5.71 | 3.54 | 12.23 | 623 | 0.65 |
| 2018 (5) | 6.03 | -2.43 | 0.24 | -7.69 | 0.65 | 3.17 | 0.19 | 0.0 | 3.98 | -5.4 | 10.78 | 5.74 | 3.15 | 2.49 | 619 | -14.03 |
| 2017 (4) | 6.18 | 0.49 | 0.26 | -16.13 | 0.63 | -4.55 | 0.19 | -24.0 | 4.21 | -16.54 | 10.19 | -5.01 | 3.07 | -24.37 | 720 | -10.22 |
| 2016 (3) | 6.15 | 2.67 | 0.31 | -11.43 | 0.66 | 4.76 | 0.25 | -19.35 | 5.04 | -13.73 | 10.73 | 2.04 | 4.07 | -21.45 | 802 | 1.26 |
| 2015 (2) | 5.99 | -7.56 | 0.35 | -7.89 | 0.63 | -8.7 | 0.31 | 63.16 | 5.84 | -0.36 | 10.52 | -1.23 | 5.18 | 76.5 | 792 | -8.23 |
| 2014 (1) | 6.48 | -2.85 | 0.38 | 11.76 | 0.69 | 0.0 | 0.19 | 46.15 | 5.86 | 0 | 10.65 | 0 | 2.93 | 0 | 863 | 2.86 |
