玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.520.935.9216.7218.83120.015.72-7.8147.9512.00-14.95187.775.17-11.93233.553.42-12.31219.630.283.712.018.60-9.3696.4153.68-8.1117.38106.0328.6-11.84-6.47-136.8568.116.782.07-7.24
23Q3 (19)31.2412.3319.7414.0741.6945.3517.05-12.07-22.6414.11-21.04-25.975.87-7.27-19.923.90-5.34-18.920.2717.398.020.52-5.87-17.9258.4214.9817.7882.4660.2487.7317.54-64.22-68.7216.44-10.411.61
23Q2 (18)27.8117.054.359.936.89-1.9719.3945.923.3517.8785.7644.06.3384.5535.554.1280.738.720.23-4.17-4.1721.8035.9113.7850.81-10.36-9.8251.46-26.64-20.2249.0364.1938.118.3525.172.92
23Q1 (17)23.762.46-7.49.2922.2427.0913.29109.62164.749.62130.7110.53.43121.29138.192.28113.08137.50.24-4.014.2916.0469.3890.0556.6823.94-4.7270.14-41.68-51.5229.86247.31166.8314.66-18.96-25.05
22Q4 (16)23.19-11.12-14.117.60-21.49-30.346.34-71.23-51.824.17-78.12-62.091.55-78.85-59.531.07-77.75-59.470.250.04.179.47-62.12-41.0345.73-7.84.29120.27173.8345.59-20.27-136.15-216.5518.0911.8-7.42
22Q3 (15)26.09-2.1-8.39.68-4.443.4222.0440.288.8619.0653.5992.147.3356.96102.494.8161.95101.260.254.174.1725.0030.4862.7649.60-11.963.1243.92-31.9-45.3256.0857.95185.0716.18-9.25-15.55
22Q2 (14)26.653.86-3.2710.1338.581.415.72213.1514.2412.41171.5512.414.67224.3124.872.97209.3824.270.2414.299.0919.16127.0115.0856.34-5.3-0.5164.50-55.42-10.835.50179.4628.2117.83-8.84-14.28
22Q1 (13)25.66-4.960.237.31-33.015.35.02-61.85-45.734.57-58.45-38.821.44-62.4-32.390.96-63.64-31.430.21-12.516.678.44-47.45-34.7359.4935.673.59144.6875.14110.2-44.68-356.91-243.3519.560.12.03
21Q4 (12)27.00-5.119.0510.9116.563.1213.1612.7789.3511.0010.89120.883.835.8130.722.6410.46140.00.240.014.2916.064.5661.2443.85-8.84-19.582.612.84-45.4517.39-11.59133.8219.541.9818.64
21Q3 (11)28.453.277.089.36-6.31-12.9311.67-15.1952.559.92-10.1467.573.62-3.2175.732.390.077.040.249.099.0915.36-7.7545.4548.10-15.06-15.3280.3311.09-42.5219.67-28.96149.519.16-7.8824.58
21Q2 (10)27.557.62-12.299.9957.57-33.4413.7648.76-11.7911.0447.79-24.593.7475.59-22.572.3970.71-24.840.2222.220.016.6528.77-10.8756.63-1.39-1.1272.315.05-24.5527.69-11.15697.5420.808.50
21Q1 (9)25.6012.870.436.34-40.0851.319.2533.0948.717.4750.087.692.1328.31142.051.4027.27122.220.18-14.2920.012.9329.8222.4457.435.4316.8568.83-54.551.9731.17160.61-4.119.1716.390
20Q4 (8)22.68-14.640.8410.58-1.5863.786.95-9.15131.674.98-15.88110.131.66-19.42133.81.10-18.52107.550.21-4.550.09.96-5.6861.6954.47-4.145.37151.438.36-29.33-51.43-29.455.016.477.090
20Q3 (7)26.57-15.418.7610.75-28.3840.897.65-50.96-47.315.92-59.56-51.112.06-57.35-50.121.35-57.55-53.120.220.0-4.3510.56-43.47-41.6356.80-0.8234.34139.7445.82165.34-39.74-1244.62-183.9715.380-22.83
20Q2 (6)31.4123.2229.4715.01258.23130.2115.60150.831.9814.64267.8432.254.83448.8649.073.18404.7638.860.2246.6710.018.6876.8919.4457.2716.5216.6995.8341.9875.143.47-89.32-92.170.000-100.0
20Q1 (5)25.4913.3422.144.19-35.1451.266.22107.3386.233.9867.9383.410.8823.9462.960.6318.8761.540.15-28.57-11.7610.5671.4347.949.1531.1721.3667.50-68.5-19.6432.50128.44103.120.000-100.0
19Q4 (4)22.49-7.940.06.46-15.330.03.00-79.340.02.37-80.430.00.71-82.810.00.53-81.60.00.21-8.70.06.16-65.950.037.47-11.380.0214.29306.870.0-114.29-341.450.00.00-100.00.0
19Q3 (3)24.430.70.07.6317.020.014.5222.840.012.119.390.04.1327.470.02.8825.760.00.2315.00.018.0915.660.042.28-13.850.052.67-3.750.047.336.750.019.93-0.750.0
19Q2 (2)24.2616.240.06.52135.380.011.82253.890.011.07410.140.03.24500.00.02.29487.180.00.2017.650.015.64119.050.049.0821.190.054.72-34.860.044.34177.120.020.08-2.050.0
19Q1 (1)20.870.00.02.770.00.03.340.00.02.170.00.00.540.00.00.390.00.00.170.00.07.140.00.040.500.00.084.000.00.016.000.00.020.500.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)28.9514.212.9248.172.26-21.0216.3330.0213.3129.7319.8839.713.4836.31.004.1719.2521.9153.6817.3879.1414.120.86-31.9110.10389.716.56-7.12
2022 (9)25.35-6.878.72-6.032.86-2.212.564.1510.263.0114.2314.119.8917.320.9614.2915.793.045.734.2969.36-9.9730.6432.222.06-2.0817.83-9.31
2021 (8)27.222.69.28-12.622.922.6512.0630.529.9631.9212.4742.848.4338.20.846.3315.3322.6443.85-19.577.04-32.923.1802.114.2619.6612.86
2020 (7)26.5314.610.6275.832.85-6.69.247.947.553.858.730.816.10-1.290.79-4.8212.502.9754.4745.37114.8062.73-14.8002.02-7.8717.42-9.6
2019 (6)23.1525.546.0451.383.0522.138.56-14.497.27-8.678.66-3.356.18-2.060.836.4112.14-10.3437.47-24.0470.5577.1429.45-51.062.1930.5319.27-6.91
2018 (5)18.443.773.99-46.012.504.2410.0121.927.9616.728.969.276.315.870.78-10.3413.5414.7549.3328.8339.83-55.7360.17499.951.68020.7015.19
2017 (4)17.77-10.887.39-4.42.39-4.418.21-16.826.82-18.038.20-27.435.96-28.190.87-13.011.80-11.7438.291.7589.9714.8710.03-53.730.00017.97-8.5
2016 (3)19.949.927.73106.682.50-1.159.8758.948.3262.8211.3062.828.3061.171.00-0.9913.3737.4137.638.178.3230.1321.68-45.550.00019.64-10.85
2015 (2)18.14-15.433.74-35.522.53-1.276.21-22.865.11-23.856.94-14.645.15-13.011.0116.099.73-18.5834.810.4360.19-16.5439.8142.790.00022.032.75
2014 (1)21.4505.8002.57-11.688.0506.7108.1305.9200.871.1611.9529.1934.66-22.2372.12-16.2527.8894.270.00021.446.14

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