玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)38.65-17.27-0.8216.22-41.3622.8816.57-43.8324.0314.33-39.5932.563.93-25.047.192.82-23.1642.420.2033.3311.1122.08-39.8411.9141.179.27.2198.284.78-0.51.72-72.2439.6646.3623.13-10.14
23Q3 (19)46.72-5.069.4427.66-10.6311.7629.50-9.8110.1223.72-13.349.665.24-7.7510.783.67-10.718.580.150.0-6.2536.70-9.237.1837.70-22.0418.8993.79-0.941.856.2116.63-21.5137.653.78-5.14
23Q2 (18)49.2113.113.2630.9522.8219.2232.7126.3926.7827.3733.5826.255.6831.1819.334.1126.8526.850.15-6.250.040.4322.4422.9248.3664.77-1.9194.67-2.5-6.025.3383.73824.2636.28-10.18-8.13
23Q1 (17)43.5111.65-11.2225.2090.91-25.1325.8893.71-26.6220.4989.55-26.354.3362.17-39.193.2463.64-29.410.16-11.110.033.0267.36-19.7229.35-23.57-35.1797.10-1.681.752.90134.78-36.5240.39-21.7114.13
22Q4 (16)38.97-8.711.4613.20-46.67-30.0513.36-50.13-32.9310.81-50.02-32.732.67-43.55-45.841.98-41.42-39.450.1812.5-10.019.73-42.38-20.9538.4021.1-42.0598.777.253.961.23-84.4-75.3151.5929.9820.2
22Q3 (15)42.69-1.755.4324.75-4.6613.6926.793.8418.3321.63-0.2318.334.73-0.6313.433.384.3214.970.166.670.034.244.116.2631.71-35.68-8.6292.09-8.59-3.737.911176.26127.5239.690.513.12
22Q2 (14)43.45-11.345.2125.96-22.885.6625.80-26.857.8621.68-22.079.164.76-33.1512.03.24-29.416.230.15-6.250.032.89-20.037.7749.308.9-1.14100.745.56-1.8-0.74-116.171.5739.4911.591.83
22Q1 (13)49.0127.614.1433.6678.3817.935.2777.0622.7627.8273.1221.177.1244.4232.344.5940.3715.910.16-20.0-5.8841.1364.7818.9845.27-31.6846.9895.430.46-3.954.57-8.68607.7635.39-17.541.4
21Q4 (12)38.41-5.141.9418.87-13.320.1619.92-12.013.716.07-12.094.354.9318.2335.443.2711.2230.80.2025.025.024.96-15.25-0.5666.2690.9556.7595.00-0.68-3.065.0043.75150.042.9211.51-7.64
21Q3 (11)40.49-1.96-13.1721.77-11.4-27.6522.64-5.35-25.9918.28-7.96-25.394.17-1.88-33.492.94-3.61-31.790.166.67-11.1129.45-3.51-17.9934.70-30.42-30.7895.65-6.76-2.593.48234.4992.4638.49-0.7517.35
21Q2 (10)41.30-3.8212.6324.57-13.9431.8123.92-16.7424.8419.86-13.524.834.25-21.031.583.05-22.9825.510.15-11.760.030.52-11.7216.9849.8761.9220.37102.593.256.39-2.59-500.86-208.6238.7811.120.75
21Q1 (9)42.9413.9615.5928.5551.5445.2228.7349.5663.4222.9649.0968.215.3847.8119.593.9658.4107.330.176.2521.4334.5737.7339.030.80-27.1421.5599.351.38-10.840.65-67.74105.6534.90-24.90
20Q4 (8)37.68-19.193.9218.84-37.396.3819.21-37.29.0915.40-37.149.843.64-41.951.682.50-42.0-9.090.16-11.11-20.025.10-30.19.5642.27-15.6834.1198.00-0.2-2.02.0010.67294.046.4741.6815.54
20Q3 (7)46.6327.1620.0330.0961.4346.0730.5959.6643.0824.5053.9941.376.2794.1284.964.3177.3771.030.1820.020.035.9137.6426.3150.1321.071.598.191.831.71.81-24.1-47.5932.80-14.78-16.05
20Q2 (6)36.67-1.29-11.7418.64-5.19-27.2219.168.99-27.8315.9116.56-26.483.2331.84-20.642.4327.23-20.850.157.147.1426.094.91-22.5141.4363.52.0296.43-13.46-0.762.38120.83-36.938.4909.69
20Q1 (5)37.152.45-0.9319.6611.018.1417.58-0.17-7.9613.65-2.64-14.792.45-31.56-4.31.91-30.55-3.050.14-30.07.6924.878.56-6.6125.34-19.610.72111.4311.4316.42-11.43-1008.57-366.670.00-100.0-100.0
19Q4 (4)36.26-6.670.017.71-14.030.017.61-17.630.014.02-19.10.03.585.60.02.759.130.00.2033.330.022.91-19.420.031.527.830.0100.003.570.0-1.03-129.90.040.222.940.0
19Q3 (3)38.85-6.50.020.60-19.560.021.38-19.470.017.33-19.920.03.39-16.710.02.52-17.920.00.157.140.028.43-15.560.029.23-28.020.096.55-0.640.03.45-8.620.039.0711.340.0
19Q2 (2)41.5510.80.025.6140.870.026.5539.010.021.6435.080.04.0758.980.03.0755.840.00.147.690.033.6726.440.040.6161.410.097.171.520.03.77-11.950.035.09-12.780.0
19Q1 (1)37.500.00.018.180.00.019.100.00.016.020.00.02.560.00.01.970.00.00.130.00.026.630.00.025.160.00.095.710.00.04.290.00.040.230.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)44.071.0824.34-0.215.44-2.025.430.4720.922.2518.99-1.7113.606.750.654.8432.170.5341.177.2195.72-0.654.2817.011.6112.5740.64-2.38
2022 (9)43.607.3924.395.585.559.7825.317.5620.467.419.323.712.745.380.62-1.5932.008.4738.40-42.0596.34-1.793.6692.441.436.9141.636.5
2021 (8)40.601.7823.104.155.06-0.9723.536.4219.057.3218.6322.3212.098.530.630.029.503.9566.2656.7598.10-2.131.9001.3412.1239.09-1.49
2020 (7)39.893.9922.189.15.11-9.1622.115.8417.754.4115.2314.1711.1411.070.635.028.382.8642.2734.11100.243.09-0.2401.20-13.8239.682.37
2019 (6)38.36-7.3420.33-4.245.6234.9620.89-5.3517.00-3.8513.341.5210.030.30.605.2627.592.1131.52-9.3797.230.992.77-25.631.39-10.3138.76-3.96
2018 (5)41.40-4.521.232.764.17-8.5922.072.717.68-2.3713.146.8310.004.170.577.5527.020.934.7824.8496.280.263.72-6.261.55040.36-6.36
2017 (4)43.350.720.667.774.56-13.821.499.218.119.9612.3020.129.6021.980.5312.7726.783.1627.86-2.3196.03-1.163.9762.910.00043.10-3.99
2016 (3)43.058.919.1719.895.2921.9119.6816.9316.4717.2210.2410.827.8712.590.47-6.025.9617.228.52-11.0497.152.242.44-51.00.00044.8911.72
2015 (2)39.530.7415.99-1.054.34-4.2116.83-2.0914.05-3.779.24-7.236.99-7.780.50-3.8522.15-4.6932.06-2.5295.021.124.98-17.520.00040.183.58
2014 (1)39.24016.1604.537.9917.19014.6009.9607.5800.52-13.3323.2411.5232.897.0393.97-1.936.0360.250.00038.7927.06

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