- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.02 | 28.81 | 16.42 | 0.24 | 14.29 | -27.27 | 1.21 | 63.51 | 4.31 | 0.13 | 44.44 | 116.67 | 3.42 | -11.27 | -37.53 | 17.24 | 26.94 | -10.4 | 1.85 | 12.14 | 86.11 | 0 | 0 | 0 |
| 23Q3 (19) | 5.45 | 5.42 | 5.42 | 0.21 | 5.0 | -8.7 | 0.74 | 12.12 | 13.85 | 0.09 | 12.5 | 80.0 | 3.85 | -0.39 | -13.39 | 13.58 | 6.36 | 8.0 | 1.65 | 6.72 | 70.75 | 0 | 0 | 0 |
| 23Q2 (18) | 5.17 | -3.0 | -2.27 | 0.2 | -13.04 | -9.09 | 0.66 | -2.94 | 1.54 | 0.08 | 60.0 | 60.0 | 3.87 | -10.35 | -6.98 | 12.77 | 0.06 | 3.9 | 1.55 | 64.95 | 63.71 | 0 | 0 | 0 |
| 23Q1 (17) | 5.33 | -11.61 | -14.03 | 0.23 | -30.3 | 4.55 | 0.68 | -41.38 | -1.45 | 0.05 | -16.67 | 25.0 | 4.32 | -21.15 | 21.61 | 12.76 | -33.68 | 14.64 | 0.94 | -5.72 | 45.4 | 0 | 0 | 0 |
| 22Q4 (16) | 6.03 | 16.63 | -14.47 | 0.33 | 43.48 | 6.45 | 1.16 | 78.46 | 16.0 | 0.06 | 20.0 | -14.29 | 5.47 | 23.02 | 24.46 | 19.24 | 53.01 | 35.62 | 1.00 | 2.89 | 0.21 | 0 | 0 | 0 |
| 22Q3 (15) | 5.17 | -2.27 | 2.17 | 0.23 | 4.55 | 9.52 | 0.65 | 0.0 | -4.41 | 0.05 | 0.0 | 0.0 | 4.45 | 6.97 | 7.19 | 12.57 | 2.32 | -6.45 | 0.97 | 2.32 | -2.13 | 0 | 0 | 0 |
| 22Q2 (14) | 5.29 | -14.68 | 9.07 | 0.22 | 0.0 | 15.79 | 0.65 | -5.8 | 16.07 | 0.05 | 25.0 | 0.0 | 4.16 | 17.2 | 6.16 | 12.29 | 10.41 | 6.42 | 0.95 | 46.5 | -8.32 | 0 | 0 | 0 |
| 22Q1 (13) | 6.2 | -12.06 | 15.24 | 0.22 | -29.03 | 15.79 | 0.69 | -31.0 | 27.78 | 0.04 | -42.86 | 0.0 | 3.55 | -19.3 | 0.48 | 11.13 | -21.54 | 10.88 | 0.65 | -35.02 | -13.23 | 0 | 0 | 0 |
| 21Q4 (12) | 7.05 | 39.33 | 35.06 | 0.31 | 47.62 | 10.71 | 1.0 | 47.06 | 42.86 | 0.07 | 40.0 | 40.0 | 4.40 | 5.95 | -18.02 | 14.18 | 5.55 | 5.78 | 0.99 | 0.48 | 3.66 | 0 | 0 | 0 |
| 21Q3 (11) | 5.06 | 4.33 | -6.81 | 0.21 | 10.53 | -4.55 | 0.68 | 21.43 | 6.25 | 0.05 | 0.0 | 0.0 | 4.15 | 5.94 | 2.43 | 13.44 | 16.39 | 14.02 | 0.99 | -4.15 | 7.31 | 0 | 0 | 0 |
| 21Q2 (10) | 4.85 | -9.85 | 10.98 | 0.19 | 0.0 | -5.0 | 0.56 | 3.7 | 12.0 | 0.05 | 25.0 | 0.0 | 3.92 | 10.93 | -14.4 | 11.55 | 15.04 | 0.92 | 1.03 | 38.66 | -9.9 | 0 | 0 | 0 |
| 21Q1 (9) | 5.38 | 3.07 | 35.18 | 0.19 | -32.14 | 0.0 | 0.54 | -22.86 | 20.0 | 0.04 | -20.0 | -20.0 | 3.53 | -34.16 | -26.02 | 10.04 | -25.15 | -11.23 | 0.74 | -22.38 | -40.82 | 0 | 0 | 0 |
| 20Q4 (8) | 5.22 | -3.87 | -5.09 | 0.28 | 27.27 | 21.74 | 0.7 | 9.38 | 0.0 | 0.05 | 0.0 | -28.57 | 5.36 | 32.39 | 28.27 | 13.41 | 13.78 | 5.36 | 0.96 | 4.02 | -24.74 | 0 | 0 | 0 |
| 20Q3 (7) | 5.43 | 24.26 | 33.09 | 0.22 | 10.0 | 10.0 | 0.64 | 28.0 | 30.61 | 0.05 | 0.0 | 0.0 | 4.05 | -11.47 | -17.35 | 11.79 | 3.01 | -1.86 | 0.92 | -19.52 | -24.86 | 0 | 0 | 0 |
| 20Q2 (6) | 4.37 | 9.8 | 8.98 | 0.2 | 5.26 | 5.26 | 0.5 | 11.11 | 25.0 | 0.05 | 0.0 | 0.0 | 4.58 | -4.13 | -3.41 | 11.44 | 1.2 | 14.7 | 1.14 | -8.92 | -8.24 | 0 | 0 | 0 |
| 20Q1 (5) | 3.98 | -27.64 | 8.15 | 0.19 | -17.39 | 0.0 | 0.45 | -35.71 | -2.17 | 0.05 | -28.57 | -16.67 | 4.77 | 14.16 | -7.54 | 11.31 | -11.16 | -9.55 | 1.26 | -1.29 | -22.95 | 0 | 0 | 0 |
| 19Q4 (4) | 5.5 | 34.8 | 0.0 | 0.23 | 15.0 | 0.0 | 0.7 | 42.86 | 0.0 | 0.07 | 40.0 | 0.0 | 4.18 | -14.69 | 0.0 | 12.73 | 5.97 | 0.0 | 1.27 | 3.85 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 4.08 | 1.75 | 0.0 | 0.2 | 5.26 | 0.0 | 0.49 | 22.5 | 0.0 | 0.05 | 0.0 | 0.0 | 4.90 | 3.46 | 0.0 | 12.01 | 20.4 | 0.0 | 1.23 | -1.72 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 4.01 | 8.97 | 0.0 | 0.19 | 0.0 | 0.0 | 0.4 | -13.04 | 0.0 | 0.05 | -16.67 | 0.0 | 4.74 | -8.23 | 0.0 | 9.98 | -20.2 | 0.0 | 1.25 | -23.52 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 3.68 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 5.16 | 0.0 | 0.0 | 12.50 | 0.0 | 0.0 | 1.63 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 22.97 | 1.23 | 0.88 | -12.0 | 3.29 | 4.44 | 0.35 | 75.0 | 3.83 | -13.07 | 14.32 | 3.17 | 1.52 | 72.87 | 0 | 0 |
| 2022 (9) | 22.69 | 1.57 | 1.0 | 11.11 | 3.15 | 12.9 | 0.2 | -9.09 | 4.41 | 9.4 | 13.88 | 11.16 | 0.88 | -10.49 | 0 | 0 |
| 2021 (8) | 22.34 | 17.64 | 0.9 | 1.12 | 2.79 | 22.37 | 0.22 | 10.0 | 4.03 | -14.04 | 12.49 | 4.02 | 0.98 | -6.5 | 0 | 0 |
| 2020 (7) | 18.99 | 10.09 | 0.89 | 11.25 | 2.28 | 10.68 | 0.2 | -13.04 | 4.69 | 1.06 | 12.01 | 0.54 | 1.05 | -21.01 | 0 | 0 |
| 2019 (6) | 17.25 | 8.9 | 0.8 | -2.44 | 2.06 | -8.04 | 0.23 | -8.0 | 4.64 | -10.41 | 11.94 | -15.55 | 1.33 | -15.52 | 0 | 0 |
| 2018 (5) | 15.84 | 12.82 | 0.82 | 12.33 | 2.24 | 1.36 | 0.25 | 13.64 | 5.18 | -0.44 | 14.14 | -10.16 | 1.58 | 0.72 | 0 | 0 |
| 2017 (4) | 14.04 | 12.5 | 0.73 | 8.96 | 2.21 | 5.74 | 0.22 | 0.0 | 5.20 | -3.15 | 15.74 | -6.01 | 1.57 | -11.11 | 0 | 0 |
| 2016 (3) | 12.48 | -5.02 | 0.67 | -8.22 | 2.09 | 0.0 | 0.22 | -12.0 | 5.37 | -3.37 | 16.75 | 5.29 | 1.76 | -7.35 | 341 | 0.0 |
| 2015 (2) | 13.14 | -2.45 | 0.73 | -1.35 | 2.09 | 2.96 | 0.25 | -7.41 | 5.56 | 1.13 | 15.91 | 5.54 | 1.90 | -5.08 | 341 | 0.0 |
| 2014 (1) | 13.47 | -13.1 | 0.74 | 12.12 | 2.03 | 1.0 | 0.27 | -3.57 | 5.49 | 0 | 15.07 | 0 | 2.00 | 0 | 341 | 0.0 |
