- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 22.5 | -23.08 | -38.86 | 0.47 | -16.07 | -33.8 | 1.3 | -19.25 | -17.72 | 1.27 | -19.11 | -18.06 | 2.09 | 9.11 | 8.27 | 5.78 | 4.97 | 34.57 | 5.64 | 5.16 | 34.01 | 6200 | 0.0 | 0.0 |
| 23Q3 (19) | 29.25 | 4.84 | -46.07 | 0.56 | 3.7 | -29.11 | 1.61 | 4.55 | -10.06 | 1.57 | -5.42 | -3.09 | 1.91 | -1.08 | 31.45 | 5.50 | -0.28 | 66.79 | 5.37 | -9.79 | 79.71 | 6200 | 0.0 | -2.15 |
| 23Q2 (18) | 27.9 | 49.28 | 7.06 | 0.54 | 22.73 | -5.26 | 1.54 | 6.94 | 1.32 | 1.66 | 14.48 | 5.73 | 1.94 | -17.79 | -11.51 | 5.52 | -28.36 | -5.37 | 5.95 | -23.31 | -1.24 | 6200 | 0.0 | -2.15 |
| 23Q1 (17) | 18.69 | -49.21 | -38.38 | 0.44 | -38.03 | -25.42 | 1.44 | -8.86 | -13.25 | 1.45 | -6.45 | 2.11 | 2.35 | 22.02 | 21.02 | 7.70 | 79.45 | 40.77 | 7.76 | 84.19 | 65.71 | 6200 | 0.0 | -2.15 |
| 22Q4 (16) | 36.8 | -32.15 | 0.08 | 0.71 | -10.13 | 22.41 | 1.58 | -11.73 | -8.67 | 1.55 | -4.32 | -4.32 | 1.93 | 32.47 | 22.31 | 4.29 | 30.1 | -8.74 | 4.21 | 41.02 | -4.4 | 6200 | -2.15 | -2.15 |
| 22Q3 (15) | 54.24 | 108.14 | 38.93 | 0.79 | 38.6 | 54.9 | 1.79 | 17.76 | 16.23 | 1.62 | 3.18 | 3.85 | 1.46 | -33.41 | 11.49 | 3.30 | -43.42 | -16.34 | 2.99 | -50.42 | -25.26 | 6336 | 0.0 | -28.11 |
| 22Q2 (14) | 26.06 | -14.08 | -16.61 | 0.57 | -3.39 | 16.33 | 1.52 | -8.43 | -3.8 | 1.57 | 10.56 | -7.1 | 2.19 | 12.44 | 39.49 | 5.83 | 6.57 | 15.36 | 6.02 | 28.68 | 11.4 | 6336 | 0.0 | -28.11 |
| 22Q1 (13) | 30.33 | -17.51 | -23.45 | 0.59 | 1.72 | 5.36 | 1.66 | -4.05 | 3.75 | 1.42 | -12.35 | -9.55 | 1.95 | 23.32 | 37.63 | 5.47 | 16.33 | 35.53 | 4.68 | 6.27 | 18.15 | 6336 | 0.0 | -28.11 |
| 21Q4 (12) | 36.77 | -5.81 | -19.1 | 0.58 | 13.73 | 1.75 | 1.73 | 12.34 | -4.95 | 1.62 | 3.85 | -7.95 | 1.58 | 20.75 | 25.77 | 4.70 | 19.27 | 17.49 | 4.41 | 10.26 | 13.77 | 6336 | -28.11 | -28.11 |
| 21Q3 (11) | 39.04 | 24.93 | -17.22 | 0.51 | 4.08 | 4.08 | 1.54 | -2.53 | -4.94 | 1.56 | -7.69 | 11.43 | 1.31 | -16.69 | 25.73 | 3.94 | -21.98 | 14.83 | 4.00 | -26.11 | 34.6 | 8813 | 0.0 | 5.57 |
| 21Q2 (10) | 31.25 | -21.13 | -23.59 | 0.49 | -12.5 | 4.26 | 1.58 | -1.25 | 0.0 | 1.69 | 7.64 | 29.01 | 1.57 | 10.94 | 36.45 | 5.06 | 25.2 | 30.88 | 5.41 | 36.47 | 68.85 | 8813 | 0.0 | 5.57 |
| 21Q1 (9) | 39.62 | -12.83 | 47.45 | 0.56 | -1.75 | 24.44 | 1.6 | -12.09 | -6.98 | 1.57 | -10.8 | 14.6 | 1.41 | 12.7 | -15.6 | 4.04 | 0.85 | -36.91 | 3.96 | 2.33 | -22.28 | 8813 | 0.0 | 1.96 |
| 20Q4 (8) | 45.45 | -3.63 | 12.19 | 0.57 | 16.33 | -1.72 | 1.82 | 12.35 | -6.19 | 1.76 | 25.71 | -2.22 | 1.25 | 20.7 | -12.41 | 4.00 | 16.57 | -16.38 | 3.87 | 30.44 | -12.85 | 8813 | 5.57 | 1.96 |
| 20Q3 (7) | 47.16 | 15.31 | -4.67 | 0.49 | 4.26 | -24.62 | 1.62 | 2.53 | -28.32 | 1.4 | 6.87 | -37.5 | 1.04 | -9.58 | -20.92 | 3.44 | -11.08 | -24.81 | 2.97 | -7.32 | -34.44 | 8348 | 0.0 | -3.42 |
| 20Q2 (6) | 40.9 | 52.21 | -7.26 | 0.47 | 4.44 | -17.54 | 1.58 | -8.14 | -19.8 | 1.31 | -4.38 | -39.63 | 1.15 | -31.38 | -11.09 | 3.86 | -39.65 | -13.52 | 3.20 | -37.18 | -34.91 | 8348 | -3.42 | -3.42 |
| 20Q1 (5) | 26.87 | -33.67 | -25.77 | 0.45 | -22.41 | -15.09 | 1.72 | -11.34 | -4.97 | 1.37 | -23.89 | -30.1 | 1.67 | 16.97 | 14.39 | 6.40 | 33.67 | 28.02 | 5.10 | 14.75 | -5.83 | 8644 | 0.0 | 0.0 |
| 19Q4 (4) | 40.51 | -18.11 | 0.0 | 0.58 | -10.77 | 0.0 | 1.94 | -14.16 | 0.0 | 1.8 | -19.64 | 0.0 | 1.43 | 8.97 | 0.0 | 4.79 | 4.83 | 0.0 | 4.44 | -1.87 | 0.0 | 8644 | 0.0 | 0.0 |
| 19Q3 (3) | 49.47 | 12.18 | 0.0 | 0.65 | 14.04 | 0.0 | 2.26 | 14.72 | 0.0 | 2.24 | 3.23 | 0.0 | 1.31 | 1.66 | 0.0 | 4.57 | 2.27 | 0.0 | 4.53 | -7.98 | 0.0 | 8644 | 0.0 | 0.0 |
| 19Q2 (2) | 44.1 | 21.82 | 0.0 | 0.57 | 7.55 | 0.0 | 1.97 | 8.84 | 0.0 | 2.17 | 10.71 | 0.0 | 1.29 | -11.72 | 0.0 | 4.47 | -10.66 | 0.0 | 4.92 | -9.12 | 0.0 | 8644 | 0.0 | 0.0 |
| 19Q1 (1) | 36.2 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 1.81 | 0.0 | 0.0 | 1.96 | 0.0 | 0.0 | 1.46 | 0.0 | 0.0 | 5.00 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 8644 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 98.35 | -33.29 | 2.02 | -23.77 | 5.9 | -9.92 | 5.95 | -3.41 | 2.05 | 14.26 | 6.00 | 35.02 | 6.05 | 44.78 | 6200 | 0.0 |
| 2022 (9) | 147.42 | 0.5 | 2.65 | 23.83 | 6.55 | 1.55 | 6.16 | -4.35 | 1.80 | 23.21 | 4.44 | 1.04 | 4.18 | -4.83 | 6200 | -2.15 |
| 2021 (8) | 146.68 | -8.54 | 2.14 | 8.08 | 6.45 | -4.3 | 6.44 | 10.09 | 1.46 | 18.17 | 4.40 | 4.63 | 4.39 | 20.36 | 6336 | -28.11 |
| 2020 (7) | 160.37 | -5.83 | 1.98 | -15.02 | 6.74 | -15.54 | 5.85 | -28.31 | 1.23 | -9.76 | 4.20 | -10.31 | 3.65 | -23.87 | 8813 | 5.57 |
| 2019 (6) | 170.29 | 9.72 | 2.33 | -2.51 | 7.98 | 2.05 | 8.16 | -13.92 | 1.37 | -11.15 | 4.69 | -7.0 | 4.79 | -21.55 | 8348 | -3.42 |
| 2018 (5) | 155.2 | 20.0 | 2.39 | 7.17 | 7.82 | 40.39 | 9.48 | 30.4 | 1.54 | -10.69 | 5.04 | 16.99 | 6.11 | 8.66 | 8644 | 1.9 |
| 2017 (4) | 129.33 | -7.26 | 2.23 | -51.63 | 5.57 | -3.3 | 7.27 | -1.62 | 1.72 | -47.84 | 4.31 | 4.27 | 5.62 | 6.07 | 8483 | -14.87 |
| 2016 (3) | 139.45 | -11.26 | 4.61 | 50.65 | 5.76 | -6.95 | 7.39 | 3.5 | 3.31 | 69.78 | 4.13 | 4.86 | 5.30 | 16.64 | 9965 | -0.64 |
| 2015 (2) | 157.15 | -2.51 | 3.06 | -57.73 | 6.19 | 5.81 | 7.14 | -28.24 | 1.95 | -56.65 | 3.94 | 8.53 | 4.54 | -26.4 | 10029 | -5.1 |
| 2014 (1) | 161.19 | 19.32 | 7.24 | 88.54 | 5.85 | 3.17 | 9.95 | 38.19 | 4.49 | 0 | 3.63 | 0 | 6.17 | 0 | 10568 | 19.95 |
