玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)48.03-7.26-10.770.45-6.2518.422.76-3.536.631.43-6.54-19.660.941.0932.725.754.0653.132.980.78-9.9656300.00.0
23Q3 (19)51.79-5.34-1.410.4814.2911.632.864.7618.671.5310.87-22.730.9320.7313.225.5210.6720.372.9517.12-21.6256300.0-4.22
23Q2 (18)54.7118.86-17.470.427.69-16.02.7333.82-3.191.38-9.8-33.970.77-9.391.784.9912.5917.32.52-24.11-20.056300.0-4.22
23Q1 (17)46.03-14.49-31.760.392.63-30.362.040.99-27.661.53-14.04-13.560.8520.022.054.4318.16.03.320.5226.6756300.0-4.22
22Q4 (16)53.832.47-18.270.38-11.63-9.522.02-16.18-19.521.78-10.10.560.71-13.7610.73.75-18.21-1.543.31-12.2723.045630-4.22-4.22
22Q3 (15)52.53-20.76-26.080.43-14.0-6.522.41-14.54-15.441.98-5.2611.240.828.5326.454.597.8514.393.7719.5550.4758780.0-0.47
22Q2 (14)66.29-1.72-4.910.5-10.7121.952.820.016.052.0918.0832.280.75-9.1528.244.251.7522.043.1520.1539.158780.0-0.47
22Q1 (13)67.452.415.080.5633.3327.272.8212.3514.631.770.020.410.8330.1921.124.189.79.092.62-2.3614.5958780.0-0.47
21Q4 (12)65.86-7.326.920.42-8.70.02.51-11.9326.131.77-0.5624.650.64-1.49-6.473.81-4.9817.972.697.2916.595878-0.47-0.47
21Q3 (11)71.061.9423.090.4612.215.02.8517.2842.51.7812.6629.930.6510.06-6.574.0115.0615.772.5010.525.5559060.0-0.96
21Q2 (10)69.718.639.00.41-6.8213.892.43-1.2233.521.587.4826.40.59-14.2-18.073.49-9.04-3.952.27-1.03-9.0759060.0-0.96
21Q1 (9)64.194.220.50.444.7612.822.4623.6235.911.473.5220.490.690.53-6.373.8318.6312.792.29-0.66-0.0159060.0-1.5
20Q4 (8)61.66.717.20.425.07.691.99-0.54.741.423.6514.520.68-1.6-8.113.23-6.75-10.632.31-2.86-2.295906-0.96-1.5
20Q3 (7)57.7315.115.950.411.112.562.09.891.011.379.63.790.69-3.48-3.193.46-4.54-4.662.37-4.79-2.0459630.0-0.55
20Q2 (6)50.15-5.86-0.560.36-7.69-5.261.820.554.01.252.463.310.72-1.95-4.733.636.814.582.498.833.885963-0.55-0.55
20Q1 (5)53.271.3514.040.390.08.331.81-4.7410.371.22-1.614.270.73-1.33-5.013.40-6.01-3.232.29-2.92-8.5759960.00.0
19Q4 (4)52.56-3.540.00.390.00.01.9-4.040.01.24-6.060.00.743.670.03.61-0.520.02.36-2.610.059960.00.0
19Q3 (3)54.498.050.00.392.630.01.9813.140.01.329.090.00.72-5.020.03.634.710.02.420.960.059960.00.0
19Q2 (2)50.437.960.00.385.560.01.756.710.01.213.420.00.75-2.230.03.47-1.160.02.40-4.210.059960.00.0
19Q1 (1)46.710.00.00.360.00.01.640.00.01.170.00.00.770.00.03.510.00.02.500.00.059960.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)200.56-16.471.73-6.9910.43.175.87-22.970.8611.355.1923.522.93-7.7856300.0
2022 (9)240.1-11.341.868.1410.08-1.757.6215.450.7721.984.2010.823.1730.235630-4.22
2021 (8)270.8221.581.729.5510.2634.656.625.480.64-9.893.7910.752.443.25878-0.47
2020 (7)222.759.091.573.297.624.965.266.480.70-5.323.42-3.792.36-2.395906-0.96
2019 (6)204.199.051.52-2.567.26-16.464.9412.270.74-10.653.56-23.392.422.965963-0.55
2018 (5)187.251.611.5613.878.6915.874.47.840.8312.064.6414.032.356.135996-9.73
2017 (4)184.286.791.377.037.5-17.044.0811.170.740.224.07-22.312.214.166427.49
2016 (3)172.562.331.286.679.0426.973.67-5.170.744.245.2424.072.13-7.3361796.57
2015 (2)168.63-4.641.2-9.777.12-3.133.87-0.770.71-5.394.221.582.294.06579811.26
2014 (1)176.8311.841.332.317.3518.933.97.440.7504.1602.210521113.53

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